DIY Social Media Advertising Platform


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Twtbuck is a do-it-yourself platform for social media advertising, social crowdsourcing and monetizing social media.

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DIY Social Media Advertising Platform

  1. 1. Twtbuck<br />Performance based Social Media Advertising and Crowd sourcing platform<br />
  2. 2. Introduction<br />Twtbuck is a DIY* platform to/for <br />in-stream Pay per click advertising on Social Media <br />Crowd source tasks through social media<br />Monetize social media<br />{* - Do it yourself }<br />
  3. 3. Problems Businesses Face<br />High CPC rates and Low CTRs <br />Lack of know-how about efficient and effective social media advertising<br />How to leverage phenomenon called Twitter<br />How to get opinion or feedback or get our software beta tested by xxxx number of people in short time <br />Google “Social Media Advertising” and Result is Only Content –No Product , No Service<br />
  4. 4. What Twtbuckoffers<br />Do-it-yourself platform <br />Social Media Advertising <br />Crowdsourcing<br />CPC Ads <br />Targeting : Country, Category<br />Cost per click ads are shared by a publisher on Twitter, Facebook, Linkedin, Stumbleupon, Digg and Delicious. <br />Geo Ads<br />Targeting : Geolocation, Keyword<br /> Target anyone talking about or interested in product/service of your offering category in any given city<br />Premium Ads<br />Targeting : Country, Category<br />Social Banner Ads<br />Targeting : Country, Category, Keywords<br />Advertise on a network of 1000s of blogs and websites through shareable ads<br />Surveys<br />Polls<br />Blog Reviews<br />Beta Testing<br />Polls<br />Articles writing<br />Creative job<br />
  5. 5. Twtbuck Process (CPC ads)<br />Publisher<br />TwtBuck<br />Hey Guys! I used this XYZ service. Loved it.<br />Traffic<br />Sales<br />Advertiser <br />Creates campaign with categories and CPC<br />Visibility<br />Pays only for valid clicks<br />Reach<br />Can confine campaigns to any particular country <br />Vast network of Publisher responds to publisher’s suggestion on Twitter, Facebook, Linkedin, Blog, Gtalk, Digg , Stumbleupon etc and advertiser starts getting potential customers<br />
  6. 6. Twtbuck Process (Geo ads)<br />Twtbuck - Advertise on Twitter<br />6<br />Creates campaign with geography ,keywords and CPT<br />Twtbuck gathers Twitter activity across the globe<br />Advertiser <br />Ad is sent just when a potential customer is in need<br />Twitter users writing about what they want, what they using and gathering reviews about different products and services<br />Ad Campaigns<br />Real Time Twitter Activity based on Location<br />Do-it-yourself platform lets you create and manage campaigns with ease<br />Potential customers are found on the basis geographic and keyword match between ad campaigns and real time twitter data<br />Reach a potential customer for cost as low as $0.15 / INR 7<br />Using Twitter API, all the potential customers are sent a tweet ad on twitter<br />
  7. 7. Twtbuck Social Banner Ads<br />Twtbuck social banner ads<br />Pay per click<br />Shareable ads – Users like it, Share it, Spread it!<br />Economical display advertising<br />Advertise on a network of 10,000+ blogs and websites<br />Sample Social Ad Banner<br />
  8. 8. Crowd sourcing through Social Media<br />Task XYZ<br />Earn $ A per task<br />Minimum Number of Task Doers required : N<br />If task completed by N people<br />If task completed by <N people<br />Get $ A/2<br />Get $ A<br />OR<br />Invite Friends to reach N mark and earn 5% of A every referred task<br />
  9. 9. Customer Profile<br />9<br />Twtbuck Advertisers<br />Advertisers Profile :<br /><ul><li>Ad Agencies / Media Planners
  10. 10. Small business enterprises
  11. 11. Donation Campaign
  12. 12. Top brands
  13. 13. Mini endorsement
  14. 14. New products announcement
  15. 15. Internet based business
  16. 16. Short time offers/services/coupons
  17. 17. Job consultants
  18. 18. Travel websites
  19. 19. Website/bloggers for site traffics and SEO</li></ul>Other potential customers :<br /><ul><li>Polling / Survey
  20. 20. Market Research
  21. 21. Viral / Mass Communication s
  22. 22. #keyword - Trend creation </li></ul>Small Bloggers<br />
  23. 23. 10<br />Best in Market<br />Bounded by API control and limits i.e. can’t deliver large scale campaigns<br />Crowdsourcing gives advertiser additional service to get any online job done <br />Advertise on other social media modes than Twitter and Facebook ielinkedin, digg, blogs, delicious<br />Social Ad Banners/widgets for blogs and websites<br />Complete Social Media<br />API Limit issues <br />Crowdsourcing<br />Social Display Ads<br />No<br />Yes<br />Yes<br />Yes<br /> Yes<br /> No<br />No<br />No<br /> Yes<br /> No<br />No<br />No<br /> Yes<br /> No<br />No<br />Yes<br />
  24. 24. Twtbuck till now<br />11<br />Twtbuck’s Stats within 9 months <br /><ul><li>Publishers : 20,098
  25. 25. Reach : 16,188,765 Twitter users
  26. 26. Advertisers : 404</li></ul>Clients include : <br />
  27. 27. Twtbuck<br /><br />+91 96864 97872<br /><br />