What the H*ll is Twitface?
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What the H*ll is Twitface?

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This presentation focuses on Facebook and Twitter. In this presentation, you'll find best practices, tips and how-to's in order to be effective on these two networks. DATED 1/11/2012.

This presentation focuses on Facebook and Twitter. In this presentation, you'll find best practices, tips and how-to's in order to be effective on these two networks. DATED 1/11/2012.

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  • Introduce myself.My roles and responsibilities at the Bureau.Mention of hashtag and twitter handle.
  • Who is on Facebook?How long have you been on Facebook?What kind of content are you sharing?Do you have a Group or Fan Page?
  • Who uses Twitter?How long have you been on Twitter?How are you using Twitter?
  • Talk about the profile.Talk about the functionality.
  • Talk about the profile.Talk about the functionality.
  • I found this tweet through my Google reader.
  • You can tweet the same link multiple times, just switch up the post.
  • Talk about trending topics.Use when to tweet dot com.
  • Give the group 2-3 minutes to make a plan of action.Ask for 3-5 people to share.
  • Mention the Louisville Convention & Visitors Bureau PartnersDo a drawing for the $100 Louisville Original gift card

What the H*ll is Twitface? What the H*ll is Twitface? Presentation Transcript

  • Gathan D. BordenMarketing Manager
  • Overview of Social MediaFacebookTwitterDiscussion
  • Embedded video has been removed. Here’s the link: “A day in the life of social media” http://youtu.be/iReY3W9ZkLU View slide
  • Enhance existing public relations Conduct market research. efforts. Increase web traffic. Increase sales. Raise brand awareness. Strengthen customer service. View slide
  • 58% of respondents said they “Like” a brand on Facebook because they are a customer, or because they want to receive discounts and promotions. 77%, said they primarily engage with brands on Facebook through reading updates and posts from the brands. 17% of those polled said they interact with brands by sharing experiences and newsstories with others about the brand, and only 13% said they post updates about brands that they “Like”. Source: Constant Contact and Chadwick Martin Bailey, 2011
  • 78% of consumers who “Like” brands on Facebook said they “Like” fewer than 10 brands. 56% of consumers said they are more likely to recommend a brand to a friend after becoming a fan on Facebook.51% of consumers said they are more likely to buy a product after “Liking” the brand on Facebook. Source: Constant Contact and Chadwick Martin Bailey, 2011
  • Create a “reveal”tab that encourages Include pictures in Stay on topic. your updates. people to “Like” your fan page. Celebrate your milestones. Activate your fans. Run a contest. Measure. Measure. Measure.
  • Posts are limited to 140 characters.200M registered accounts, and sees about 460K signups daily.The lifespan of a tweet is about 30 seconds.About 25% of tweets actually produce a reply or a retweet.Most replies and retweets happen within the first 60 minutes.
  • On June 17, 2011 I tweeted this:Do you have any tips or recommendations on training our conventionsales staff on Twitter?
  • By 10:00 a.m., I had these responses:
  • chrisguizlo Chris GuizloThere is a blogger being pitched on luxury spirits right next to me. See my future career everywhere!chrisguizlo Chris GuizloOh man, they are pitching bourbon to this reporter, I hope they have free samples.....#prpitchwatchchrisguizlo Chris Guizlo@Allysonsational @tylerweingart @annierosekanter Also there are two pr people pitching a reporter on bourbon next to meat the coffee shophachrisguizlo Chris GuizloApparently, if you pay 5-8,000 you can get your own barrel of bourbon and they will bottle it for you.chrisguizlo Chris Guizlo@stonyglenrider Looks like they are offering her a press trip to Kentucky for bourbon and the Kentucky Derby....stonyglenrider Katherine Stevens@chrisguizlo Ill take it.chrisguizlo Chris GuizloMan, maybe I should go into travel pr, they are offering a trip to the Kentucky Derby and bourbon tasting to this reporter....I then asked him where he was:chrisguizlo Chris Guizlo@justaddbourbon At Buzz coffee shop in Arlington, VA. Sounds like a really cool trip and really fun to overhear as a PRstudent. :)chrisguizlo Chris Guizlo@justaddbourbon Your team has an awesome pitch!chrisguizlo Chris Guizlo@justaddbourbon Thanks, I might have to look into a trip as well haha!
  • Seek out people and conversations. „Search‟ Function Hashtags Use the 80/20 rule. 80% interacting 20% selling Share your timeline. Reply to at 3-5 tweets a day Retweet 3-5 tweets a day Activate your followers.Include links to coupons, photos & videos. Use URL shorteners for measurement.
  • Discuss current events. Don‟t self-promote. Direct tweet to influencers. Consider the time of your tweets.Ask others to retweet you.
  • • Hootsuite • TweetDeckDashboards • CoTweet • RSS feeds • Google AlertsNews Feeder
  • Don‟t focus on the numbers. DevelopManage your content andtime wisely. not contests. Talk with Ask people and questions. share.
  • Embedded video has been removed. Here’sthe link: “Social media makes communication easier” http://youtu.be/4HZFvusQLNI
  • Gathan D. Borden