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Sgmp social media for meeting planners

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  • 1. IV. Why meeting successfulsocial mediaII. The V. Tips for a planner’s should be on planners “social” I. Snapshot of Discussion planner. III. Five ways theuse social media. VI. to meeting social media. conference. toolkit.
  • 2. 90% of respondents over age 60 use LinkedIn 43% of those over age 60 use YouTube 88% of the 20-29 age group use Facebook 41% of the 20-29 age group use Twitter29% of the 20-29 age group read or write blogs
  • 3. 86% Females use LinkedIn 60% Males use Facebook 30% Females use Twitter 37% Males use YouTube31% Males read or write blogs
  • 4. 88% of LinkedIn Users have 15+ Years of Experience65% of Facebook Users have less than 5 years of experience 40% of YouTube Users have 15-19 years of experience 38% of Twitter Users have 5-9 years in the business 32% of Bloggers have 5-9 years of experience
  • 5. Networking opportunities and educational content.
  • 6. Drive attendance.
  • 7. Mobilize registered attendees.
  • 8. Increase attendee engagement.
  • 9. Shape your reputation.
  • 10. #1: Live discussions before, during and after the conference.
  • 11. #2: QR Codes.
  • 12. #3: Mobile guides and apps.
  • 13. #4: Let your attendees “plan” the conference.
  • 14. #5: Use photos and videos to tell the conference story.
  • 15. Build brand equity.
  • 16. Develop a tweet plan.
  • 17. #4 #3 – Do aaproduct – Create video Exchange business#2 – – Debunk myths. #5 Answer questions. #1 – Educate. for service. catalogue. review.
  • 18. Dedicate a staff person for on-site socialCreate Workthe attendees’ experiences. Hire a promote the conference hashtag. Share photographer/videographer. and with the local DMO staff. media communications.
  • 19. Gathan D. BordenDirector, Brand Marketing & Advertising gborden@gotolouisville.com