Your SlideShare is downloading. ×
Smcrva jan 2011
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Smcrva jan 2011

42
views

Published on

Presentation on the legal aspects of social media, for Social Media Club of Richmond, VA January 2011

Presentation on the legal aspects of social media, for Social Media Club of Richmond, VA January 2011


0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
42
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Reputation Management and Social Media SMCRVA, Jan 2011Chris Gatewood @gatewood5000 www.thresholdcounsel.com
  • 2. orYou Can’t Say That on the Internet
  • 3. Your Basic Playbook1. Policies and Real Estate - risk management2. Listen. Really Listen - monitoring3. Iron While Damp – respond, and quickly4. Ask for Help – credible requests and demands5. What Are You Going to Do, Sue?
  • 4. 1: Risk Management• Own the Real Estate • SEO Efforts • SM, Blogging, Press Releases• Manage Risks • Develop SM policies, training
  • 5. 2: Are You Listening? MoneyMonitor:• Low End – free, DIY Google Alerts• Mid-Level – monthly paid service• Full Service – hire someone
  • 6. 3: Respond On-Site Iron While Damp Why? • Fast, Same Place Why Not? • Attention, Credibility
  • 7. 4: DemandCredibilityKnow the Limits • v. hoster - CDA Safe Harbor • v. poster - Is it Defamation?Terms of Service • Community or Industry Sites • Gripe Sites
  • 8. 4: DemandWhat are you asking for? • Take Down • Nofollow or robot.txt • More prominent response
  • 9. 5: LitigationThere Will be FalloutCalls More AttentionA Commitment • Lots of Money, and Lots of TimeNo Guarantees • Results Will Vary
  • 10. Ones to Watch Simorangkir v. Love • Tweets re: drug dealer, prostitute • Less harmful on Twitter? • Trial February 6th
  • 11. Ones to Watch Souza v. AMR • Connecticut ambulance worker • Facebook comments • Fired, but NLRB says that was not justified for comments • Was SM policy and firing too harsh?