Smcrva jan 2011

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Presentation on the legal aspects of social media, for Social Media Club of Richmond, VA January 2011

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Smcrva jan 2011

  1. 1. Reputation Management and Social Media SMCRVA, Jan 2011Chris Gatewood @gatewood5000 www.thresholdcounsel.com
  2. 2. orYou Can’t Say That on the Internet
  3. 3. Your Basic Playbook1. Policies and Real Estate - risk management2. Listen. Really Listen - monitoring3. Iron While Damp – respond, and quickly4. Ask for Help – credible requests and demands5. What Are You Going to Do, Sue?
  4. 4. 1: Risk Management• Own the Real Estate • SEO Efforts • SM, Blogging, Press Releases• Manage Risks • Develop SM policies, training
  5. 5. 2: Are You Listening? MoneyMonitor:• Low End – free, DIY Google Alerts• Mid-Level – monthly paid service• Full Service – hire someone
  6. 6. 3: Respond On-Site Iron While Damp Why? • Fast, Same Place Why Not? • Attention, Credibility
  7. 7. 4: DemandCredibilityKnow the Limits • v. hoster - CDA Safe Harbor • v. poster - Is it Defamation?Terms of Service • Community or Industry Sites • Gripe Sites
  8. 8. 4: DemandWhat are you asking for? • Take Down • Nofollow or robot.txt • More prominent response
  9. 9. 5: LitigationThere Will be FalloutCalls More AttentionA Commitment • Lots of Money, and Lots of TimeNo Guarantees • Results Will Vary
  10. 10. Ones to Watch Simorangkir v. Love • Tweets re: drug dealer, prostitute • Less harmful on Twitter? • Trial February 6th
  11. 11. Ones to Watch Souza v. AMR • Connecticut ambulance worker • Facebook comments • Fired, but NLRB says that was not justified for comments • Was SM policy and firing too harsh?

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