Your Basic Playbook1. Policies and Real Estate - risk management2. Listen. Really Listen - monitoring3. Iron While Damp – respond, and quickly4. Ask for Help – credible requests and demands5. What Are You Going to Do, Sue?
1: Risk Management• Own the Real Estate • SEO Efforts • SM, Blogging, Press Releases• Manage Risks • Develop SM policies, training
2: Are You Listening? MoneyMonitor:• Low End – free, DIY Google Alerts• Mid-Level – monthly paid service• Full Service – hire someone
3: Respond On-Site Iron While Damp Why? • Fast, Same Place Why Not? • Attention, Credibility
4: DemandCredibilityKnow the Limits • v. hoster - CDA Safe Harbor • v. poster - Is it Defamation?Terms of Service • Community or Industry Sites • Gripe Sites
4: DemandWhat are you asking for? • Take Down • Nofollow or robot.txt • More prominent response
5: LitigationThere Will be FalloutCalls More AttentionA Commitment • Lots of Money, and Lots of TimeNo Guarantees • Results Will Vary
Ones to Watch Simorangkir v. Love • Tweets re: drug dealer, prostitute • Less harmful on Twitter? • Trial February 6th
Ones to Watch Souza v. AMR • Connecticut ambulance worker • Facebook comments • Fired, but NLRB says that was not justified for comments • Was SM policy and firing too harsh?