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Sm legal topics vcu june 2011

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  • 1. Social Mediamanagement and legal concerns June 9, 2011 Chris Gatewood Social Media @gatewood5000 Administrators www.thresholdcounsel.com
  • 2. Social Media Management1. Risk Management and Legal Considerations2. Monitor3. Respond, quickly
  • 3. 1: Risk Management• Before You Act, Plan • Draw lines on the field • Affirmative instructions• Manage Your Risks • Develop SM policies, training
  • 4. Legal Risks:What is Social Media Law?If there is such thing, it is mainly• Employment• Confidentiality• Regulated Industries• Defamation• First Amendment
  • 5. Recent Examples: Viral Effects Best / Worst Birthday Party Sweet 16 Run Amuck • German teenager • Birthday posted on Facebook • 1,500 “guests” showed up
  • 6. Recent Examples: Employment Souza v. AMR • Connecticut ambulance worker • Facebook comments • Fired, but NLRB said that she was protected under NLRA • Was SM policy and firing too harsh? • Case settled
  • 7. Recent Examples: Take- backs Tweet Apology, times 100 • Malaysian blogger Fahmi Fadzil • 100 tweets over 3 days • "Ive DEFAMED Blu Inc Media and Female Magazine. My tweets on their (human resource) policies are untrue. I retract those words and hereby apologize"
  • 8. 2: Are You Listening?What you don’thear can costyou. MoneyMonitor:• Low End – free, DIY Google Alerts• Mid-Level – paid service (Trackur, etc.)• Full Service – hire someone
  • 9. 3: Respond On-Site Iron While Damp Why? • Fast, Same Place Why Not? • Attention, Credibility

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