Your SlideShare is downloading. ×
Social Media Marketing, Search Engine Optimization, PPC, Email Marketing
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.


Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

Social Media Marketing, Search Engine Optimization, PPC, Email Marketing


Published on

Offshore Outsourcing Services …

Offshore Outsourcing Services

Gateway commits and delivers the best of Offshore Outsourcing Services. We bring substantial savings and highest quality of offshore software development capabilities. We have achieved this based on extensive experience gathered over years of experience leading to a superior team of brilliant IT professionals, matured processes, seamless communication methodologies, sound project management capabilities and world class infrastructure.

"Our clients love us and we strive hard to be loved." We have often been termed by our customers as the "team next floor". The availability and accessibility of our teams ensures full transparency, complete control and comfort of 24x7 accessibility of the team which is much higher than the team they have on their own office floor.

The Gateway Group of Companies was founded in 1997. In 11 years of our existence we have been able to achieve the recognition of being one of the elite full service IT companies in the Indian software industry. We are one of the leading Offshore Software Development Services providers having a spotless track record of consistently delivering workable, robust offshore software solutions by adopting innovative approaches and remaining committed to quality, processes and outstanding technological prowess.

We specialize in the business of providing offshore software development services to our clients in over 21 countries globally. We offer Application Development Services, Application Maintenance Services, Product Development Services, Legacy Application Migration Services, Multimedia Creations, and Search Engine Optimization Services.

Our team of 800+ IT professionals at our Offshore Development Centre in India constitutes of some of the best technically competent brains, hand picked and identified from the Indian IT industry.

Published in: Technology, Business

1 Comment
  • As a Google PPC ninja once told me, it is important to constantly split-test new ads so that messaging is consistently being refined in a competitive marketplace. That happens on at least two levels: 1) The ads themselves, inside Adwords. It has easy split testing for ads and reports optimal performance. 2) On your landing page itself. That's where a lot of people miss the boat on conversions. They blame the ads but don't split test elements or versions of their landing pages. There are lots of ways to do this, but it's kind of technical and as a business owner I couldn't really be bothered with learning the details, but I can refer you to Simon. Call him - 256-398-3835.
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Total Views
On Slideshare
From Embeds
Number of Embeds
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

No notes for slide


  • 1. Search Engine Marketing
  • 2. E-Marketing / WEB Promotion
    • SEO (Search Engine Optimization)
    • SEO is a process to optimize your site in a way that will give it the best chances of a high search engine listing ahead of your competitors or SEO is a process to increase website traffic or visitor for your business
    • SMO (Social Media Optimization) / Digital Marketing / Web 2.0
    • Social Media Optimization (SMO) is a set of methods for generating publicity through Social Media Channel
    • PPC Campaign (Portal & Social Network)
    • PPC Campaign is sponsored search program which has one of the best industries Returns on Investment (ROI)
  • 3. SEO – Search Engine Optimization
        • Designing Analysis
        • Website & Keyword Analysis / Research
        • On Page Optimization
        • Off Page Optimization
        • Technical Optimization
        • Monitoring & Tracing
        • Analytic & Goal Conversion Setup
        • Reports Design & Submission
    We specialize in Organic/Natural ( White Hat SEO Techniques ) Search Engine Optimization Services ; we follow Search Engine Algorithm & Guidelines to optimize your site White hat SEO is not just about following guidelines, but is about ensuring that the content a search engine indexes & subsequently ranks is the same content a user will see. Our SEO Experts provides you a Free SEO Analysis Report of your website before they optimize your website. We offer our clients a range of specialist search engine optimization services , focusing on marketing your business web site through both on page & off page factors.
  • 4. Social Media Marketing :
    • SMM (Social Media Marketing) / SMO (Social Media Optimization is a term and a set of processes which needs to be follow for online promotions. One can achieve the same by having excellent presence in various social networking website like linkedin, facebook, twitter, youtube.
    • Web 2.0 is considered the second generation of Internet-based services such as Rich Internet Applications (RIA), e-commerce platforms, social networking sites, blogs, wikis, online collaboration, audio-video streaming, & communication tools..
  • 5. Social Media Contains…
    • Social Bookmarking (Delicious)
    • Social News (Digg, Reddit)
    • Social Networking (Facebook, LinkedIn)
    • Social Broadcasting (Youtube, Podcasts)
    • Blog Designing & Updating with new layout
    • Blog Submission & Posting
    • Local Classified Ad Posting
    • Local Business Listing
    • Brand monitoring
    • Events and meetups
    • Photosharing (flicker)
    • Presentation sharing (docstoc)
    • Social Broadcasting (Youtube)
    • Ratings and reviews
    • Merchant Brand Promotion (Hubpages)
    • Viral Marketing (Article & PR)
  • 6.
  • 7. Social Media Marketing is…
    • Inexpensive
    • Fast
    • Viral
    • Results can't be measured
    • Peer-to-peer Conversation
    • Exchange of content
    • Optional
    • Hard
    Right Message + To Right People + The Right Conversation = Social Media Marketing
  • 8. Things to Consider for Successful Campaign
    • Target audience:
    • Length of campaign
    • Strength of product & Site
    • Time constraints
    • A definition of success Social Media Marketing can be unpredictable if sufficient planning has not been made. Consider the following points for any SMM campaign
  • 9. Top 10 Social Networking Website “ Build your online Brand with Social Media ” Sr. No Social Networking Site Total Unique Visitors(m) (Dec07) Total Unique Visitors(m) (Dec08) % Change 1 7.123 12.869 81 2 1.619 4.044 150 3 1.736 3.269 88 4 714 2.012 182 5 ibibo.Com 1.970 990 -50 6 MySpace Sites 352 741 110 7 293 513 75 8 2.106 433 -79 9 515 385 -25 10 256 248 -3
  • 10. PPC (Pay Per Click) Campaign LinkedIN PPC / PPM Campaign The best way to reach millions of engaged professionals & Rich profile data drives maximum ROI out of your budget Google Adword Google AdWords is Sponsored search program which has one of the best industries Returns on Investment (ROI). Facebook PPC / PPM Campaign Facebook Marketing Solutions helps (brand) marketers share with users and create movements on Facebook. Yahoo Search Marketing Advertise your business in search results on Yahoo! & other popular sites. You can put your business in front of potential customers when they search for what you sell. Microsoft Ad Center* ( Show ads on Bing ) Start your search advertising with Microsoft today and Clicks. Leads, Sales, We're here to help you grow your business. Pay only when someone clicks your ad. Portal PPC Campaign Social Networking PPC Campaign
  • 11. Office Gateway Group of Companies B/81, Corporate House, Judges Bungalow Road, Bodak Dev, Ahmedabad - 380054. India. Tele: +91 (79) 2685 2554/5/6 - EXT: 72 Fax: +91 79 2685 8591 Email: URL:
    • Global Offices
    • United States
    • The Netherlands
    • Denmark
    • Sweden
    • Germany
    • Finland
    • Spain
    • France
    If you are from USA or Canada Vonage Tele : 1-518-261-6801 (Rings in India)‏ Fax: (208) 723-1140 (Comes in via eFax)‏