The ability of media managers to cope with rough financial circumstances and ensure a viable business environment is esential.
Financial knowledge helps you to interpret financial statements, documents, and reports. You can determine the financial health of an organization by reading, interpreting and evaluating the financial statements of the organization.
“ Financial statements are like fine perfume; to be sniffed but not swallowed” Abraham Brilloff
Introduction – Course Goals
After this course, students will be able to:
Learn to read and interpret financial statements
Learn about cash operating cycle
Calculate financial ratios
Understand what budgets are and how the budgeting process works
Prepare different types of budgets
Decide on the company’s financing options
Analyse the risk of an investment
Evaluating a business
II. Financial performances evaluation III. Budgeting for media companies I. Company’s financial statements V. Calculating a business value IV. Investment risk analysis