Driving Traffic and Generating Leads From Your WebsiteOctober 19, 2009<br />CTA EXPO 2009<br />www.gate39media.com<br />
Hello! Meet gate39media<br />Over 50 financial industry clients including IBs, CTAs, FCMs, funds, exchanges, educators, an...
What Millionaires Want From Brokerage Websites<br />"In a survey of 1000 millionaires, 79% visit their investment provider...
What Millionaires Want From Brokerage Websites<br />"Investors who give their firm's online tools a top score in quality h...
Searching for Managed Futures<br />People are searching for information on managed futures<br />Number of Google searches ...
How do I get clients to my site?<br />It’s all about visibility<br />
Website Visibility<br />Recommended<br />Referred<br />Seen<br />Meet<br />Listed<br />Searched<br />Keys to visibility<br />
How is traffic generated?<br />A customer recommends your firm to a friend<br />Spoken, phone call, email, social media (v...
Make it easier to be “found”<br />Make it easier to be recommended<br />When appropriate—include “Send to a friend” functi...
Make it easier to be “found”<br />Get listed<br />CTA Directories, Futures related directories<br />Local searches<br />Ge...
A few words about SEO<br />Search engine optimization (SEO) is not a cure all<br />SEO takes time and a lot of work<br />S...
The SEO Formula<br />Good Content<br />Quality Links<br />Regular Updates<br />Longevity<br />Solid code<br />Visibility o...
Importance of Content<br />Content attracts users—and keeps them coming back (nurturing leads)<br />Content showcases your...
Email Marketing<br />Cost effective<br />Opt-in service—your customers are asking for information from you<br />Measurable...
Email Newsletters Drive Traffic to Articles and to Call-to-action<br />Email newsletters are not meant to contain the whol...
Where’s the Lead Capture?<br />Customers provide their information to access the latest performance data<br />Create a fre...
Thank you<br />gate39mediawww.gate39media.com/cta<br />Shane Stiles, President<br />shane@gate39media.com<br />312.715.147...
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Driving Traffic and Generating Leads From Your Website for CTAs

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CTA EXPO 2009 Chicago: CTA Marketing - Presentation by Shane Stiles gate39media

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Driving Traffic and Generating Leads From Your Website for CTAs

  1. 1. Driving Traffic and Generating Leads From Your WebsiteOctober 19, 2009<br />CTA EXPO 2009<br />www.gate39media.com<br />
  2. 2. Hello! Meet gate39media<br />Over 50 financial industry clients including IBs, CTAs, FCMs, funds, exchanges, educators, and service providers<br />Founded in 2002 by Shane Stiles, former Internet Developer with CME. NIBA Board Advisor. Located here in Chicago.<br />Combination of design, marketing, latest technology with Futures industry knowledge<br />Website Solution specifically for CTAs<br />
  3. 3. What Millionaires Want From Brokerage Websites<br />"In a survey of 1000 millionaires, 79% visit their investment provider's Web site at least a few times a year and 83% of those do so every month. This would appear to firmly quash the old myth that millionaires need hand-holding and aren't willing to use online self-service.”2009 Forrester Study called “What Millionaires Want From Brokerage Websites”Wall Street Technology 2/18/09<br />
  4. 4. What Millionaires Want From Brokerage Websites<br />"Investors who give their firm's online tools a top score in quality hold, on average, nearly $2 million more at that firm than do investors who give their firm's online tools the lowest possible score," the report states. "These satisfied online customers are also 37% more likely to consider the firm for additional purchases."2009 Forrester Study “What Millionaires Want From Brokerage Websites”Wall Street Technology 2/18/09<br />
  5. 5. Searching for Managed Futures<br />People are searching for information on managed futures<br />Number of Google searches for September:<br />Managed Futures: 18,800<br />Managed Accounts: 23,700<br />Managed Account: 26,500<br />TOTAL: appx 69,000 searches in September<br />Nearly double Oct 2008 searches<br />
  6. 6. How do I get clients to my site?<br />It’s all about visibility<br />
  7. 7. Website Visibility<br />Recommended<br />Referred<br />Seen<br />Meet<br />Listed<br />Searched<br />Keys to visibility<br />
  8. 8. How is traffic generated?<br />A customer recommends your firm to a friend<br />Spoken, phone call, email, social media (vote/link/fan)<br />Referral from a broker, affiliate, service provider<br />Saw your firm in the media, conference, seminar<br />Met you in person<br />Listed in an online database, directory, or other website<br />CTA databases sites, broker sites, industry sites<br />Search engine keyword search<br />
  9. 9. Make it easier to be “found”<br />Make it easier to be recommended<br />When appropriate—include “Send to a friend” function. Particularly from articles, blogs<br />Facebook, Twitter, and LinkedIn really do work<br />Web address on all promotional materials and business cards, use email from your domain<br />PR—trumpet your achievements with press releases and issue to industry outlets and through wire services such as Business Wire<br />
  10. 10. Make it easier to be “found”<br />Get listed<br />CTA Directories, Futures related directories<br />Local searches<br />Get published—be sure articles feature your URL and links back to your site<br />Blog/Twitter—build up your own following<br />Set-up your social media accounts—LinkedIn in particular—online networking<br />Search engine optimization<br />
  11. 11. A few words about SEO<br />Search engine optimization (SEO) is not a cure all<br />SEO takes time and a lot of work<br />SEO is not just about coding tricks<br />SEO is about links to your website<br />SEO works best when you define key terms to target—ideally as specialized or as unique as possible<br />
  12. 12. The SEO Formula<br />Good Content<br />Quality Links<br />Regular Updates<br />Longevity<br />Solid code<br />Visibility on the web<br />=<br />
  13. 13. Importance of Content<br />Content attracts users—and keeps them coming back (nurturing leads)<br />Content showcases your knowledge<br />Content is indexed by search engines<br />Content creates referrals and the “viral” effect<br />Content should be added/updated regularly<br />Content is the hardest part!<br />
  14. 14. Email Marketing<br />Cost effective<br />Opt-in service—your customers are asking for information from you<br />Measurable<br />Keeps customers current on your activities<br />Newsletters vs. campaigns<br />Newsletters are great tools for CTAs—showcase knowledge in a conversational, non-sales format<br />
  15. 15. Email Newsletters Drive Traffic to Articles and to Call-to-action<br />Email newsletters are not meant to contain the whole article, but headlines, short summaries to get interest, and then links to the article on the site<br />Main objective is to get customers on your site and take action<br />Therefore successful newsletters/websites—have original content and call-to-action<br />
  16. 16. Where’s the Lead Capture?<br />Customers provide their information to access the latest performance data<br />Create a free consultation page or offer page<br />When you get a lead—what do you do?<br />Give to sales team<br />Add to your CRM or database with notes<br />Continue to follow up with them even if they aren’t buying today (nurturing leads)<br />
  17. 17. Thank you<br />gate39mediawww.gate39media.com/cta<br />Shane Stiles, President<br />shane@gate39media.com<br />312.715.1475<br />

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