Slides and notes from Shane Stiles, President of Gate 39 Media's presentation “Anatomy of an Online Marketing Campaign: Generating Futures Trading Leads Online” at the National Introducing Brokers Association Conference Chicago 2011.
Every week we get a request from a broker with questions like:
• How do I generate leads for my futures brokerage?
• We’ve bought some banner ads, but what do we do next?
• How do I advertise on futures and financial websites?
• How do I get leads from Google / How do I use Google AdWords
Generating leads is more than just putting up a website, buying ads online, and pointing them to your home page. Shane has identified Five Steps to Generating Futures Leads Online, they are: Define, Create, Advertise + Promote, Monitor, and Adjust.
These slides cover the Five Steps to Generating Futures Leads Online and the tasks associated with them.
At Gate 39 Media, we help Futures Brokers generate futures leads for their businesses. Our clients range from small one-man brokerage firms to large FCM’s. Our applications generate hundreds of leads per day globally. Need to do some futures marketing? I’m happy to discuss your ideas. Contact me.
Gate 39 Media is a Google AdWords Certified Partner.