Social media seminar
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Marketing has changed, ...

Marketing has changed,

By creating useful customer focused content that addresses customer pain points, clever marketers have found that they don't need to interrupt people anymore by pushing their message on people.

This seminar looks at how marketers use social media and online marketing to generate traffic, target specific groups of people and encourage them to take a desired action

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Social media seminar Presentation Transcript

  • 1. Social Media Seminar
  • 2.  
  • 3. About Gas Street Works
    • Not growing as fast as they want to
    • Not generating enough/the right leads
    • Current marketing ineffective or inefficient
    • Marketing spend not generating ROI or not sure how to measure ROI
    Huntingdonshire District Council Jenny Thackray, Head of Environments Team “ Gas Street Works are forward thinking, creative, effective and professional. A great company to work with to promote our Green House project. Tailored solutions to marketing with excellent customer care and service. We couldn't have asked for more...”    
  • 4. How we’ve helped
    • Lead generation
    • Audience building and amplification
    • Improving the number and quality of leads
    • Target hard to reach groups
    • Nurture leads
    • Generate sales
    The Camping & Caravanning Club Kim Blythe “ It’s been beneficial to work with such an enthusiastic team. GSW successfully helped us to transfer our offline marketing campaign, online and in turn, exposed the Club to an audience which had previously never been reached.  Thank you for all your help.”
  • 5. Contents
    • How marketing has changed
    • Traditional VS Social Media - Define Social Media
    • Foundations – 5 key questions
    • The 3 sections of successful online marketing – ACT
    • What you need to know before you start
    • Some crucial elements of any social media plan
    • Success stories
  • 6.  
  • 7.  
  • 8.  
  • 9.  
  • 10. 5 questions to ask yourself before you do any social media marketing:
    • What exactly am I trying to accomplish with social media and why
    • Who am I targeting?
    • What are my readers most pressing challenges and how can I help overcome them?
    • What do I want them to do?
    • How do I measure success?
  • 11. ACT Convert Transform Attract
  • 12. Lead generation through social media
    • Aims
    • Capture marketing qualified leads (MQL) from marketing decision makers in UK
    • businesses with 100 employees or more
    • Objectives
    • Achieve 5% traffic to lead conversion rate
    • Achieve 10% social media shares (twitter/Facebook)
    • 60% of conversions to lead nurturing campaign
    • Strategy
    • Develop a series of compelling offers to encourage people to raise their hand in
    • exchange for the offer (information)
    • The offer they download relate to what they are interested in and what level of interest
    • they have
    • Results: 1 in 3 conversion rate
  • 13. Page 1 features
    • Attention grabbing title
    • 2 prominent offers on the landing page (2 different offers)
    • Social media share buttons
    • Clean design
    • In copy links to offers to increase chances of conversions
  • 14. The offer
    • Attention grabbing headline
    • Image of what you get
    • Clean design
  • 15. Page 2 features
    • 3 column layout
    • Image of case study
    • Testimonial - ACT
    • Middle section to tease content
    • Right: information fields
    • Social sharing buttons
  • 16. We benefit from this change in buyer behaviour by engaging with them (our audience) as they search for answers. Deliver content that is relevant and compelling in their search for solutions. You can do this before they ever call you or walk through your front door. You become the expert your future buyers can count on. Your content creates a trust relationship which makes it easy to buy from you. That’s what content marketing is all about.   Newt Barrett, co author of Get content, get customers
  • 17. Indum
  • 18.  
  • 19. 4 Crucial elements of your social media plan
    • Identify your customers pain points
    • A website/blog - your site has to EMS
    • Content is king
    • Email capture
  • 20. Review
    • How marketing has changed
    • Traditional VS Social Media - Define Social Media
    • Foundations – 5 key questions
    • The 3 sections of successful online marketing – ACT
    • What you need to know before you start
    • Some crucial elements of any social media plan
    • Success stories
  • 21. Questions