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Messaging Tools for the Jewish Community

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Messaging Tools for the Jewish Community …

Messaging Tools for the Jewish Community

The Jewish Federations of North America
2011 General Assembly


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  • 1. Messaging Tools for the Jewish Community The Jewish Federations of North America 2011 General Assembly
  • 2. Where Is the Jewish Community? FAMILY FRIENDS FEDERATION SYNAGOGUES DAY SCHOOLS JCCs AGENCIES ORGANIZATIONS COLLEGE CAMPUS
  • 3. The Community Is Online People are connecting to your organization through many different channels: And also: The value is in how you engage with your community.
  • 4. Advocacy Toolkit Stand up for issues you support through online tools.
  • 5. Online Jewish Newspaper
    • User-generated news
    • Share photos and video
    • Community aggregator
      • Synagogues, Agencies, Organizations, Schools, Jewish Community Centers
    • Mazel Tov celebrations
    • What ’ s Hot? weekly email
    The Community Post ®
  • 6.  
  • 7. Valuable Lessons
    • Spend more time talking – online and offline.
    • Listen to your audience. Block out outside noise.
    • What are the voids are in your community?
    • What does your community already do best?
    • Work towards deepening your relationships by creating conversations.
    • Ask, “Is this helping me build better relationships
    • within my community?”
  • 8. Communication Tips
    • Read replies to mailings
    • Evaluate viral scores and website traffic
    • Watch for mentions and respond quickly
    • Handle negative posts immediately
    • Repost relevant items from partner organizations
    • Ask, “Are you posting for promotion or publicity, or
    • are you posting to start a conversation?”
  • 9. Centralize your content, mailings , database, financial transactions and analytics. Tip: Find a content management system that works for you. Connect your databases. Study your statistics. Organize. Content & Data
  • 10. Going Mobile
    • Smartphones & Tablets
    • Text Campaigns
    • Stay connected to your
    • audience in real-time .
    • Tip: Try Mobile Commons.
    • JFNA has a membership.
  • 11. Whether it is through a mailing or a website, a follow or a tweet, you can create an ongoing dialogue.
  • 12. Naomi Stern E-Initiatives Manager Greater Miami Jewish Federation [email_address] Twitter: @JewishMiami Tweet your questions to #GASocial.