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Messaging Tools for the Jewish CommunityPresentation Transcript
Messaging Tools for the Jewish Community The Jewish Federations of North America 2011 General Assembly
Where Is the Jewish Community? FAMILY FRIENDS FEDERATION SYNAGOGUES DAY SCHOOLS JCCs AGENCIES ORGANIZATIONS COLLEGE CAMPUS
The Community Is Online People are connecting to your organization through many different channels: And also: The value is in how you engage with your community.
Advocacy Toolkit Stand up for issues you support through online tools.
Online Jewish Newspaper
Share photos and video
Synagogues, Agencies, Organizations, Schools, Jewish Community Centers
Mazel Tov celebrations
What ’ s Hot? weekly email
The Community Post ®
Spend more time talking – online and offline.
Listen to your audience. Block out outside noise.
What are the voids are in your community?
What does your community already do best?
Work towards deepening your relationships by creating conversations.
Ask, “Is this helping me build better relationships
within my community?”
Read replies to mailings
Evaluate viral scores and website traffic
Watch for mentions and respond quickly
Handle negative posts immediately
Repost relevant items from partner organizations
Ask, “Are you posting for promotion or publicity, or
are you posting to start a conversation?”
Centralize your content, mailings , database, financial transactions and analytics. Tip: Find a content management system that works for you. Connect your databases. Study your statistics. Organize. Content & Data
Smartphones & Tablets
Stay connected to your
audience in real-time .
Tip: Try Mobile Commons.
JFNA has a membership.
Whether it is through a mailing or a website, a follow or a tweet, you can create an ongoing dialogue.
Naomi Stern E-Initiatives Manager Greater Miami Jewish Federation [email_address] Twitter: @JewishMiami Tweet your questions to #GASocial.