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Ga 2011 social media integration

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presentation given by Shana Sisk of JFNA at 2011 GA

presentation given by Shana Sisk of JFNA at 2011 GA

Published in: Education, Spiritual, Business

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Transcript

  • 1. Integrating Social Media
  • 2. Social Media is the Digital “Wild West”
    • Fast-paced
    • Rules not yet completely defined
    • Best practices can change quickly
    • New outlets opening up often
    • One person has an idea/technique that works; everyone else replicates
    • Worth participating
  • 3. Putting Social Media Into a Jewish Context
    • Jewish Geography
    • Connect with others
    • Discover unexpected “friends” in common
    • Alumni/community groups
    Add Your Image Here
  • 4. Putting Social Media Into a Jewish Context
    • Virtual synagogue/JCC
    • News/ view program information
    • Lifecycle event updates
    • Articles/questions posted promoting discussion
    Add Your Image Here
  • 5. Putting Social Media Into a Jewish Context
    • Tradition of Talmudic Debate
    • Two Jews = three opinions
    • People like to talk
    • Say what you want in 140 characters or less
    Add Your Image Here
  • 6. Putting social media into a Jewish context
    • #Hashtag = kibbutzing
    • Bubbes have been doing it for ages
    • Search #hashtag and find everything in one place
    • Great for archiving events, tracking community response
    Add Your Image Here
  • 7. Practical Usage for Federations & Jewish Orgs
    • Promote event registration
    • Crisis campaign and updates
    • Link to web-hosted content like calendar or articles
    • Community News
    • Live event updates from field
    • Community surveys/polls
    • Virtual conversations
  • 8. Another Channel for Marketing & Communications
    • Opportunity to reinforce or “glue together” messaging from other channels:
      • Advertising (print or online)
      • Blogs/Web-based articles
      • Direct Mail
      • Emails
      • Newsletters (print or online)
      • Press releases
  • 9. Outlet to Reinforce Messaging Already in Use Newsletter Email Web Site
  • 10. Thank you
    • Shana Sisk
    • Online Marketing Specialist
    • The Jewish Federations of North America
    • [email_address]
    • @jfederations @shaninu #JFNAGA