Ga 2011 social media integration

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presentation given by Shana Sisk of JFNA at 2011 GA

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Ga 2011 social media integration

  1. 1. Integrating Social Media
  2. 2. Social Media is the Digital “Wild West” <ul><li>Fast-paced </li></ul><ul><li>Rules not yet completely defined </li></ul><ul><li>Best practices can change quickly </li></ul><ul><li>New outlets opening up often </li></ul><ul><li>One person has an idea/technique that works; everyone else replicates </li></ul><ul><li>Worth participating </li></ul>
  3. 3. Putting Social Media Into a Jewish Context <ul><li>Jewish Geography </li></ul><ul><li>Connect with others </li></ul><ul><li>Discover unexpected “friends” in common </li></ul><ul><li>Alumni/community groups </li></ul>Add Your Image Here
  4. 4. Putting Social Media Into a Jewish Context <ul><li>Virtual synagogue/JCC </li></ul><ul><li>News/ view program information </li></ul><ul><li>Lifecycle event updates </li></ul><ul><li>Articles/questions posted promoting discussion </li></ul>Add Your Image Here
  5. 5. Putting Social Media Into a Jewish Context <ul><li>Tradition of Talmudic Debate </li></ul><ul><li>Two Jews = three opinions </li></ul><ul><li>People like to talk </li></ul><ul><li>Say what you want in 140 characters or less </li></ul>Add Your Image Here
  6. 6. Putting social media into a Jewish context <ul><li>#Hashtag = kibbutzing </li></ul><ul><li>Bubbes have been doing it for ages </li></ul><ul><li>Search #hashtag and find everything in one place </li></ul><ul><li>Great for archiving events, tracking community response </li></ul>Add Your Image Here
  7. 7. Practical Usage for Federations & Jewish Orgs <ul><li>Promote event registration </li></ul><ul><li>Crisis campaign and updates </li></ul><ul><li>Link to web-hosted content like calendar or articles </li></ul><ul><li>Community News </li></ul><ul><li>Live event updates from field </li></ul><ul><li>Community surveys/polls </li></ul><ul><li>Virtual conversations </li></ul>
  8. 8. Another Channel for Marketing & Communications <ul><li>Opportunity to reinforce or “glue together” messaging from other channels: </li></ul><ul><ul><li>Advertising (print or online) </li></ul></ul><ul><ul><li>Blogs/Web-based articles </li></ul></ul><ul><ul><li>Direct Mail </li></ul></ul><ul><ul><li>Emails </li></ul></ul><ul><ul><li>Newsletters (print or online) </li></ul></ul><ul><ul><li>Press releases </li></ul></ul>
  9. 9. Outlet to Reinforce Messaging Already in Use Newsletter Email Web Site
  10. 10. Thank you <ul><li>Shana Sisk </li></ul><ul><li>Online Marketing Specialist </li></ul><ul><li>The Jewish Federations of North America </li></ul><ul><li>[email_address] </li></ul><ul><li>@jfederations @shaninu #JFNAGA </li></ul>

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