AAF: Using Social Media to Promote your club

Using Social MediaTo Promote Your ClubJune 12, 2010

Agenda
01Intro
02What is Social Media
03Areas Where Social Media Fit In
04Wrap Up
05Q & A

01Intro
04Wrap Up
05Q & A

Gary Ware
Facebook.com/garyware

Who am I?
Gary Ware
LinkedIn.com/in/garyware

Who am I?
Gary Ware
Twitter.com/garyware

01Intro
04Wrap Up
05Q & A

Social Mediais “an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos, and audio.”
(source: Wikipedia)

Social Media is just another tool in your communications arsenal

DON’T Assume Social Media is the Answer to Everything!!

Your Social Media TacticsNeeds to Align With your Club’s Overall Strategy

THAT DOESN’T MEAN THAT YOU SHOULD TREAT SOCIAL MEDIA AS ANOTHER CHANNEL FOR BROADCASTING BULLSH*T.

It’s Supposed to be a Dialogue,
NOT a Monologue

You are not a machine

You need to establish your voice/Personality

Social Media doesn’t have to be perfect

01Intro
04Wrap Up
05Q & A

Increase Membership at Club Events

Increase Member/Non Member Engagement

Ad 2 SD Twitter Pub Crawl
#ad2ddtt

01Intro
03Ad 2 SD’s ‘09-’10 Communications Strategy
043 Areas Where Social Media Could Fit
05Wrap Up
06Q & A

How Should You Measure Social Media?
Audience
Engagement
Loyalty
Influence
Action

01Intro
03Ad 2 SD’s ‘09-’10 Communications Strategy
043 Areas Where Social Media Could Fit
05Wrap Up
06Q & A

Thank You!
Gary WareAd 2 San Diego President
http://ad2sd.com
http://twitter.com/ad2sd

AAF: Using Social Media to Promote your club

by Gary Ware on Jun 12, 2010

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AAF: Using Social Media to Promote your club — Presentation Transcript