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Creative Briefs are what ad agencies use to distill the essence of a client\'s marketing needs into useful information to guide the creation of a project or campaign. But you can adapt the same process to your business marketing to get a handle on your communication needs.
Writing a coherent brief can distill your objectives, target market, competition, and many other pertinent pieces of information all in one place.
Clipping is a handy way to collect important slides you want to go back to later.