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Most marketers would agree, I think, that "marketing" is one of the least understood terms in the business world. Marketing definitions continue to proliferate, and, as a student of marketing, I've made it a hobby to collect them. This is my latest and greatest compilation of definitions from some of the world's top marketers, academics, consultants and thinkers.
Clipping is a handy way to collect important slides you want to go back to later.