My Favorite Marketing Definitions
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My Favorite Marketing Definitions

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Most marketers would agree, I think, that "marketing" is one of the least understood terms in the business world. Marketing definitions continue to proliferate, and, as a student of marketing, I've......

Most marketers would agree, I think, that "marketing" is one of the least understood terms in the business world. Marketing definitions continue to proliferate, and, as a student of marketing, I've made it a hobby to collect them. This is my latest and greatest compilation of definitions from some of the world's top marketers, academics, consultants and thinkers.

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  • 1. My FavoriteMarketing DefinitionsCollected by Gary Slack
  • 2. “Marketing is what you do when you can’t go see somebody.” Fairfax Cone
  • 3. “Marketing is simplyfiguring out what youhave to do to sell your product or service for a profit.” Jack Trout
  • 4. “Marketing is making what your customers want.Sales is getting rid of what you make.” Kevin Clancy
  • 5. “Marketing’s job is not just to helpsales sell more, but tomake customers want to buy more.”Tom Insprucker
  • 6. “Marketing is figuringout how to sell more stuff to more people for more money more often.” Sergio Zyman
  • 7. “Marketing is all theexhilarating big things you doand all the troublesome little things that must be done in every nook and cranny of the organization in order to attract and hold a customer.” Ted Leavitt
  • 8. “Marketing is the set ofactivities that act to maximizethe value of the firms assets, by connecting them to the exact right demand.” Ralph Oliva
  • 9. “You get paid for creating a customer, which is marketing. And you get paid for creating a newdimension of performance, which is innovation.” Peter Drucker
  • 10. “Marketing’s purpose is to create, communicate and deliver value to a target market at a profit.” Philip Kotler