This is my Portfolio of chosen community management work up to date.

1. GARY YARBROUGH
Community Management Portfolio

2. UBC
Prospective
Undergraduates
Facebook

3. UBC Prospective Undergraduates
Facebook
Strategic
Engagement
Showcasing University
highlights, stimulating
demographic
interests, soliciting
participation and
interaction

4. UBC Prospective Undergraduates
Facebook
Clever
Campaigning
Developing
contests, making
opportunities for
followers to be creative
and expressive, building
connections and
communities

5. UBC Prospective Undergraduates
Facebook
Audience
Interaction
Engaging followers
and extending
reach through
holding caption
competitions and
connecting to
relevant events

6. UBC Prospective
Student Marketing
Twitter
Member of UBC Marketing team on
Hootsuite, managing content and
answering questions

7. UBC Prospective Student Marketing
Twitter
Trend
Setting
Preemptively
promoting event
and seeding
hashtag, nurturing
early adoption and
active engagement

8. Vancouver Heritage Foundation Facebook

9. Vancouver Heritage Foundation Facebook
Connecting to core values
Using modern and past imagery to promote interest in heritage, encouraging sharing
and story creation, raising awareness of the organization

10. Vancouver Heritage Foundation Facebook
Ride the relevancy wave
Connected timely issues and trending topics to brand
Historical photograph viral on Remembrance Day:
703 likes, 97 comments, 161 shares

11. Vancouver Heritage Foundation Facebook
Engagement through contests
Developing contests and
encouraging users to
participate, linking
content and call to
action with beliefs of
organization

12. Vancouver Heritage Foundation - Twitter

13. Vancouver Heritage Foundation
Twitter
Outreach
Engaging influencers,
input on local trending
topics, and promotion
of organization’s
values

14. Vancouver Heritage Foundation
Twitter
Event Live-tweets
Educating
public, networking with
connections, publicizing
speakers and issues

15. Curb Facebook
Developing brand and social media channels, building following from ground up

16. Curb Facebook
Local Interest
Showcasing fresh Vancouver content,
gaining support from local artists and enthusiasts

17. Curb Facebook
Audience Receptiveness
Maintaining flexibility and scrutiny to adapt to Audience preference,
paying attention to what sticks

18. Curb Twitter
Engaging Key Influencers

19. Personally Plugged-in

20. GARY YARBROUGH
Community Management Portfolio
gary.yarbrough@gmail.com
@garysy