Think Visibility 5 - One Domain, One Hundred Days, One Result - Presentation

ONE DOMAIN, ONEHUNDRED DAYS, ONE RESULT Gary Taylor Think Visibility March 2011 1

WHO I AM?• Used to be a Mortgage Advisor• Now Director of One Result Ltd - Web & Mobile Solutions• Domainer and blogger - www.3ac.co.uk• Follow me on Twitter @garyptaylor• Presented at Think Vis 4 on Keyword Domains• Happy to be back again! 2

THE CHALLENGE• Call from Don Johnson? Oh, Dom Hodgson...• You’ve got 100 Days• Pick a domain• Get it to rank• Generate a sale / sell it? 3

CHOOSING A DOMAIN• Looked through my domains• November 2008... in a hospital bed•A newspaper article about Sky 3D• 3DReadyTV.co.uk (other .uk domains available at the time inc. 3dtvs.org.uk and 3dtvs.me.uk*)•Acouple of weeks into the challenge and I was still unsure what I was going to do with it 4

A .MOBI DOMAIN & THE IDEA• Contacted about Vouchers.mobi•A week later (23rd Dec) sold - 900% increase in 6 months• Featured in DNJournal.com (Top 10 sale)• Compare a parked domain to an established website, which will win? 5

BUYING AN AGED DOMAINOR AN ESTABLISHED WEBSITE• Sedo• Acorn Domains• Your Main Domain• Deal A Site• Site Point Market Place now Site Point Market (beta)• A4U Forum 6

WHAT WAS I LOOKING FOR?•A niche I would enjoy with a loyal following• Retail product availability• Existing trafﬁc and potential to improve• Established Rankings• Buy it now price of £1,000 - £2,500 7

FINDING MY NICHE• Online marketing niche - http://en.wikipedia.org/wiki/ Niche_market “...a targeted and usually loyal customer base, giving the afﬁliate a small but regular income stream.• Not a TV person, and market saturated• Enjoy, loyal customer base, regular earning potential, retail product availability and scalable across other sites• Dogs! ...and the credit for this idea goes to a four year old... named Alﬁe...no its not my son... 8

THE BRAINS BEHIND THE OPERATION! 9

A BIT OF RESEARCH•Ilove dogs, dog breeds have loyal fan bases and there are plenty of retail products for dogs• Now for some research... 10

RESEARCH CONT’D• Checking for existing sites• Rottweilers.co.uk for sale• Sedo and Buy It Now• Checked trafﬁc stats and rankings 11

BOUGHT IT!• £1,500 by PayPal and it was mine• Existing website, 3 years old, 60-100 uniques a day, premium WordPress theme, established rankings with great room for improvement, a niche I enjoy, all on a great domain...A bargain! 12

BACK TO 3D READY TV• Built on a simple WordPress theme• Aimed for long tail trafﬁc• News and reviews, 2-3 posts per week...• Monetised with Adsense and Amazon afﬁliate links 14

FAST FOR WARD TO TODAY 3D Ready TVwww.3dreadytv.co.uk Jan 14, 2011 - Mar 3, 2011Dashboard Comparing to: Site Visits 583 Visits30 3015 15 1421 Page Views0 0 Jan 17 Jan 24 Jan 31 Feb 7 Feb 14 Feb 21 Feb 28Site Usage 583 Visits 63.64% Bounce Rate 1,421 Pageviews 00:01:49 Avg. Time on Site 2.44 Pages/Visit 79.07% % New VisitsVisitors Overview Map Overlay Visitors 30 30 15 15 0 0 Jan 17 Jan 24 Jan 31 Feb 7 Feb 14 Feb 21 Feb 28 Visitors 471 Visits 1 460Traffic Sources Overview Content Overview Search Engines Pages Pageviews % Pageviews 487.00 (83.53%) Direct Traffic / 259 18.23% 57.00 (9.78%) Referring Sites /lg-3d-tv 114 8.02% 39.00 (6.69%) /3d-tv-news/115 97 6.83% /3d-tv-news 97 6.83% /panasonic-3d-tv 92 6.47% 17

www.rottweilers.co.uk AND A BIT OF A ISSUE... Jan 12, 2011 - Mar 3, 2011Dashboard Rottweilers Comparing to: Site Visits80 80400 40 0 514 VisitsSite Usage Jan 17 Jan 24 Jan 31 Feb 7 Feb 14 Feb 21 Feb 28 2631 Page Views 514 Visits 31.32% Bounce Rate 5 weeks downtime 2,631 Pageviews 00:04:13 Avg. Time on Site 5.12 Pages/Visit 82.10% % New VisitsVisitors Overview Map Overlay Visitors 70 70 35 35 0 0 Jan 17 Jan 24 Jan 31 Feb 7 Feb 14 Feb 21 Feb 28 Visitors 445 Visits 1 465Traffic Sources Overview Content Overview Search Engines Pages Pageviews % Pageviews 421.00 (81.91%) Direct Traffic / 1,014 38.51% 56.00 (10.89%) Referring Sites /rottweiler-puppies-for-sale/ 106 4.03% 37.00 (7.20%) /so-you-think-you-want-a- 89 3.38% /rottweiler-pictures-photos/ 77 2.92% /rottweiler-breeders/ 73 2.77% 18

ONE AND ONE... 19

HOW DO THEY COMPARE?www.3dreadytv.co.uk Feb 24, 2011 - Mar 3, 2011Dashboard Comparing to: Site Last 7 Days Visits30 30 125 Visits15 150 0 301 Page Views Feb 28Site Usage 125 Visits 67.20% Bounce Rate 301 Pageviews 00:01:41 Avg. Time on Site 2.41 Pages/Visit 81.60% % New VisitsVisitors Overview Map Overlay Visitors 30 30 15 15 0 0 Feb 28 Visitors 112 Visits 1 92Traffic Sources Overview Content Overview Search Engines Pages Pageviews % Pageviews 103.00 (82.40%) Referring Sites / 62 20.60% 15.00 (12.00%) Direct Traffic /3d-tv-news/samsung’s-ssg- 29 9.63% 7.00 (5.60%) /lg-3d-tv 22 7.31% /3d-tv-news 20 6.64% /3d-tv-news/more-3d-coming- 18 5.98% 20

HOW DO THEY COMPARE?www.rottweilers.co.uk Feb 24, 2011 - Mar 3, 2011Dashboard Comparing to: Site70 Visits 70 Last 7 Days 388 Visits35 350 0 1666 Page Views Feb 28Site Usage 388 Visits 39.18% Bounce Rate 1,666 Pageviews 00:03:59 Avg. Time on Site 4.29 Pages/Visit 84.79% % New VisitsVisitors Overview Map Overlay Visitors 70 70 35 35 0 0 Feb 28 Visitors 348 Visits 1 350Traffic Sources Overview Content Overview Search Engines Pages Pageviews % Pageviews 316.00 (81.44%) Direct Traffic / 668 40.10% 41.00 (10.57%) Referring Sites /rottweiler-breeders/ 73 4.38% 31.00 (7.99%) /rottweiler-puppies-for-sale/ 73 4.38% /so-you-think-you-want-a- 54 3.24% /rottweiler-puppies/ 49 2.94% 21

HOW DO THEY COMPARE? 22

THE RESULT / THOUGHTS• Rottweilers.co.uk wins it...but is 3DReadyTV.co.uk a turkey?• Having a keyword domain did help.• What if the £1,500 had been used for design/SEO/links?• Was I just too late, should I have developed it in 2008?• Monthly earning potential for Rottweilers.co.uk?• What value would you give 3DReadyTV.co.uk?• New or developed domains for clients? 26

LETS TALK. 27

Think Visibility 5 - One Domain, One Hundred Days, One Result - Presentation

by garyptaylor on Mar 07, 2011

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Think Visibility 5 - One Domain, One Hundred Days, One Result - Presentation — Presentation Transcript