Keyword Domains and Mini-Sites By Gary Taylor Think Visibility September 2010
Contents <ul><li>Who am I? </li></ul><ul><li>What are keyword domains? </li></ul><ul><li>What are mini-sites? </li></ul><u...
Who am I? 3ac.co.uk Young Entrepreneur of the Year  2008 Midlands Business Awards @garyptaylor Project Manager [email_addr...
What are keyword domains? Geographical Generic / Category Killer Long Tail Exact Match Original Top Level, ccTLD, Sponsore...
What are mini-sites? Small Websites Easy to maintain Keyword specific Easy to replicate Cost Effective Only a few pages, 1...
Finding the right domain name. <ul><li>2 Basic indicators: </li></ul><ul><li>Exact searches (Local) on both Google Adwords...
BIG Difference http://www.google.com/sktool   https://adwords.google.co.uk/select/KeywordToolExternal?forceLegacy=true
A scalable model. £3 – 5 per week per domain 10 Domains = £1,560 - £2,600 100 Domains = £15,600 - £26,000 400 Domains = £6...
Monetising your domain. Amazon E-Store widget My own graphic linked to Amazon E-Store Google Adsense Link directory
Replicating Success. Dominate a niche? Build a network of related domains? Diversify? Aftermarket? Hand Registration? Long...
Domain name industry resources. <ul><li>Notable Domainers </li></ul><ul><li>Auction Sites </li></ul><ul><li>Domaining Tool...
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Keyword domains and mini sites

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Gary Taylor at Think Visibility Sept 2010: Using keyword domains and mini sites to create a self sustaining domain name portfolio from hand registration to purchasing domains on the aftermarket. Includes domaining industry resources

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Keyword domains and mini sites

  1. 1. Keyword Domains and Mini-Sites By Gary Taylor Think Visibility September 2010
  2. 2. Contents <ul><li>Who am I? </li></ul><ul><li>What are keyword domains? </li></ul><ul><li>What are mini-sites? </li></ul><ul><li>Finding the right domain name. </li></ul><ul><li>A scalable model. </li></ul><ul><li>Monetising your domain. </li></ul><ul><li>Replicating Success. </li></ul><ul><li>Domain name industry resources. </li></ul><ul><li>Q&A? </li></ul>Keyword Domains and Mini-Sites © Gary Taylor 2010
  3. 3. Who am I? 3ac.co.uk Young Entrepreneur of the Year 2008 Midlands Business Awards @garyptaylor Project Manager [email_address] Qualified Mortgage Broker Lead generation in Financial Services Domainer Buy, sell, and develop domain names
  4. 4. What are keyword domains? Geographical Generic / Category Killer Long Tail Exact Match Original Top Level, ccTLD, Sponsored... A must ... Hand bags ... Brown leather hand bags ... Hand bags Leeds ... .com, .net, .org ... .co.uk ... .mobi ...and so on ...
  5. 5. What are mini-sites? Small Websites Easy to maintain Keyword specific Easy to replicate Cost Effective Only a few pages, 1-10 Focus on the domain name and only a few other variations Built with simple HTML / CSS No costly graphic design, low server requirements etc. Minimal ongoing content creation, basic link building strategies etc.
  6. 6. Finding the right domain name. <ul><li>2 Basic indicators: </li></ul><ul><li>Exact searches (Local) on both Google Adwords Keyword Estimator AND Search Keyword Estimator above 2,400 (Absolute Min.) </li></ul><ul><li>CPC and other monetisation opportunities </li></ul>“ ...know the difference between investment-quality domains and domains that mean nothing, say nothing, have no idea behind it, no traffic within it, no idea how to make money with it and nobody wants to buy.....What I refer to as PIGEON SHIT......PIGEON SHIT with an extension! ” Rick Schwartz – “Domain King”
  7. 7. BIG Difference http://www.google.com/sktool https://adwords.google.co.uk/select/KeywordToolExternal?forceLegacy=true
  8. 8. A scalable model. £3 – 5 per week per domain 10 Domains = £1,560 - £2,600 100 Domains = £15,600 - £26,000 400 Domains = £62,400 - £104,000 Visit: http://www.3ac.co.uk/fly-fishing-books For a step by step tutorial of building FlyFishingBooks.co.uk
  9. 9. Monetising your domain. Amazon E-Store widget My own graphic linked to Amazon E-Store Google Adsense Link directory
  10. 10. Replicating Success. Dominate a niche? Build a network of related domains? Diversify? Aftermarket? Hand Registration? Long tail? Generic? Geographical? CPC? Affiliate Programs? Lead Generation? White label? ROI
  11. 11. Domain name industry resources. <ul><li>Notable Domainers </li></ul><ul><li>Auction Sites </li></ul><ul><li>Domaining Tools </li></ul><ul><li>Registrars </li></ul><ul><li>Parking and Drop Catching </li></ul><ul><li>Forums/ Resources </li></ul>Rick Schwartz Frank Schilling Kevin Ham Gary Kremen Sedo.com GreatDomains.com Domainlore.co.uk Afternic.com DomainTools.com Estibot.com Valuate.com AcornDomains.co.uk Domaining.com Pool.com GoDaddy.com 1and1.co.uk 123-reg.co.uk WhyPark.com
  12. 12. Q&A

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