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Keyword domains and mini sites

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Gary Taylor at Think Visibility Sept 2010: Using keyword domains and mini sites to create a self sustaining domain name portfolio from hand registration to purchasing domains on the aftermarket. …

Gary Taylor at Think Visibility Sept 2010: Using keyword domains and mini sites to create a self sustaining domain name portfolio from hand registration to purchasing domains on the aftermarket. Includes domaining industry resources

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  • 1. Keyword Domains and Mini-Sites By Gary Taylor Think Visibility September 2010
  • 2. Contents
    • Who am I?
    • What are keyword domains?
    • What are mini-sites?
    • Finding the right domain name.
    • A scalable model.
    • Monetising your domain.
    • Replicating Success.
    • Domain name industry resources.
    • Q&A?
    Keyword Domains and Mini-Sites © Gary Taylor 2010
  • 3. Who am I? 3ac.co.uk Young Entrepreneur of the Year 2008 Midlands Business Awards @garyptaylor Project Manager [email_address] Qualified Mortgage Broker Lead generation in Financial Services Domainer Buy, sell, and develop domain names
  • 4. What are keyword domains? Geographical Generic / Category Killer Long Tail Exact Match Original Top Level, ccTLD, Sponsored... A must ... Hand bags ... Brown leather hand bags ... Hand bags Leeds ... .com, .net, .org ... .co.uk ... .mobi ...and so on ...
  • 5. What are mini-sites? Small Websites Easy to maintain Keyword specific Easy to replicate Cost Effective Only a few pages, 1-10 Focus on the domain name and only a few other variations Built with simple HTML / CSS No costly graphic design, low server requirements etc. Minimal ongoing content creation, basic link building strategies etc.
  • 6. Finding the right domain name.
    • 2 Basic indicators:
    • Exact searches (Local) on both Google Adwords Keyword Estimator AND Search Keyword Estimator above 2,400 (Absolute Min.)
    • CPC and other monetisation opportunities
    “ ...know the difference between investment-quality domains and domains that mean nothing, say nothing, have no idea behind it, no traffic within it, no idea how to make money with it and nobody wants to buy.....What I refer to as PIGEON SHIT......PIGEON SHIT with an extension! ” Rick Schwartz – “Domain King”
  • 7. BIG Difference http://www.google.com/sktool https://adwords.google.co.uk/select/KeywordToolExternal?forceLegacy=true
  • 8. A scalable model. £3 – 5 per week per domain 10 Domains = £1,560 - £2,600 100 Domains = £15,600 - £26,000 400 Domains = £62,400 - £104,000 Visit: http://www.3ac.co.uk/fly-fishing-books For a step by step tutorial of building FlyFishingBooks.co.uk
  • 9. Monetising your domain. Amazon E-Store widget My own graphic linked to Amazon E-Store Google Adsense Link directory
  • 10. Replicating Success. Dominate a niche? Build a network of related domains? Diversify? Aftermarket? Hand Registration? Long tail? Generic? Geographical? CPC? Affiliate Programs? Lead Generation? White label? ROI
  • 11. Domain name industry resources.
    • Notable Domainers
    • Auction Sites
    • Domaining Tools
    • Registrars
    • Parking and Drop Catching
    • Forums/ Resources
    Rick Schwartz Frank Schilling Kevin Ham Gary Kremen Sedo.com GreatDomains.com Domainlore.co.uk Afternic.com DomainTools.com Estibot.com Valuate.com AcornDomains.co.uk Domaining.com Pool.com GoDaddy.com 1and1.co.uk 123-reg.co.uk WhyPark.com
  • 12. Q&A