What good is your stellar resume if it can’t be easily found? Truth is, if you don’t appear at the top of search results, then someone else will get your call. Someone else will get your interview. Someone else will get your job. You know that Linkedin, Facebook, Twitter, blogs and other social media have quickly become key components in any job search. You also know that Monster, CareerBuilder, Craigslist and a glut of niché job boards remain the cornerstone of many businesses’ recruiting strategy. So how do you make sense of it all? Where do you start? What do you do next? Can you avoid hour upon hour of online drudgery each day? How do you avoid the drowning in meaningless tweets and online chatter? We’re here to help. In this lighthearted session you will learn how to: • Create an integrated online candidate persona that gets results • Leverage social networking even if you never tweet or blog • Automate your persona to bring it to life and make it work for you • Appear at the top of recruiter’s search results • Stand out from the crowd when someone visits your online persona After 14 years as a Software Developer and Network Specialist, and most recently 10 years as a Recruiting Professional leading Coolhires, Gary O’Neal is on a mission to help motivated job seekers get discovered online. His experience as both a recruiter and a hiring manager, coupled with deep understanding of technology, has allowed him to master the new and rapidly evolving world of online candidate persona.

1. Get Discovered Creating an Online Persona that Gets Results

2. Gary O’Neal Founder and Senior Partner

3. Please Stand!

5. Farmer Hunter Trapper

6. How Hiring (Really) Works

7. Imagine a job you want

8. Imagine being a Recruiter

9. Job Ads (An Inconvenient Truth)

10. Job Ad Checklist Manage and tune job search agents Learn the boolean search strings Indeed.com and Simplyhired.com Select relevant niche boards

11. Job Ad Checklist 80/20 rule on qualifications for applying Never “spam apply” Respond directly if given the option Politely aggressive follow-through

12. Resume Database (Another Inconvenient Truth)

13. Resume Database Checklist Post on the majors and select niche Update your resume and account Test your resume keywords Clear relevant and compelling title

14. Resume Database Checklist Complete contact info Format cleanly for text copy and paste URL for linkedin, twitter and your website

15. Linkedin (The Recruiter’s Friend)

16. LinkedIn Search company:google title:developer country:”united states” zip:95117 radius:25

17. LinkedIn Searches title:engineer php (develop OR developer) (software OR application OR applications) zip:94131 radius:25

18. LinkedIn Searches Recruiters can save their searches and have updates emailed to them automatically

20. LinkedIn for Hunters

21. Linkedin Checklist Optimize for being in search results Settings to enable people to see you Complete ALL fields Test search for yourself

22. Linkedin Checklist Link with as many people as possible Join LOTS of groups, but make invisible Answer questions in your field Get recommendations Update your profile and status regularly

23. Twitter (even if you don’t tweet)

24. Twitter Search Tweets php near:78746 within:50mi #php near:dc within:50mi

25. Tweetdeck Search Java (develop OR design) sql oracle -job -jobs

26. Twellow Search @bio “sales engineer” @location austin

27. Twitter Checklist Have a professional Twitter account Hide your personal Twitter account Register with Twellow Tweet or simply retweet on relevant topics

28. Facebook (yes really…)

29. Facebook Searches Co-Worker Profile search in your area Yahoo linkdomain

30. Facebook Checklist Make your personal page private Create a professional page If you tweet, automatically update your Facebook status

31. Google (is your resume on the internet?)

32. Naive Google Search java resume austin texas

33. Naive Google Search java “software developer” resume austin texas

34. Recruiter’s Google Search java (intitle:resume OR inurl:resume) -job -jobs -apply -submit -sample -samples 73301..78957 (TX OR Texas)

35. Google Search site:twitter.com atlanta php ~develop -jobs

36. Google Search site:linkedin.com (inurl:pub OR inurl:in) -intitle:directory “current * engineer”

37. Google Checklist Get your resume on the “raw” Internet Use “dumb” keywords Remove the “bad words” Crosslink your accounts!

38. Gary O’Neal garyo@coolhires.com 512-347-3487 Senior Partner Coolhires –