Get Discovered<br />Creating an Online Persona <br />that Gets Results<br />
Gary O’Neal<br />Founder and Senior Partner<br />
Please<br />Stand!<br />
Farmer<br />Hunter<br />Trapper<br />
How Hiring<br />(Really)<br />Works<br />
Imagine<br />a job<br />you want<br />
Imagine<br />being a<br />Recruiter<br />
Job Ads<br />(An Inconvenient Truth)<br />
Job Ad Checklist<br /> Manage and tune job search agents<br /> Learn the boolean search strings<br /> Indeed.com and Simpl...
Job Ad Checklist<br />80/20 rule on qualifications for applying<br /> Never “spam apply”<br /> Respond directly if given t...
Resume<br />Database<br />(Another Inconvenient Truth)<br />
Resume Database Checklist<br />Post on the majors and select niche<br />Update your resume and account<br />Test your resu...
Resume Database Checklist<br />Complete contact info<br />Format cleanly for text copy and paste<br /> URL for linkedin, t...
Linkedin<br />(The Recruiter’s Friend)<br />
LinkedIn Search<br />   company:google   title:developer  country:”united states”   zip:95117 radius:25<br />
LinkedIn Searches<br />   title:engineer  php  (develop OR developer)  (software OR application OR applications)   zip:941...
LinkedIn Searches<br />   Recruiters can save their searches and have updates emailed to them automatically<br />
LinkedIn<br />for<br />Hunters<br />
Linkedin Checklist<br />Optimize for being in search results<br />Settings to enable people to see you<br />Complete ALL f...
Linkedin Checklist<br />Link with as many people as possible<br />Join LOTS of groups, but make invisible<br />Answer ques...
Twitter<br />(even if you don’t tweet)<br />
Twitter Search Tweets<br />php  near:78746  within:50mi<br />#php  near:dc  within:50mi<br />
Tweetdeck Search<br />Java (develop OR design)<br />sql  oracle  -job  -jobs<br />
Twellow Search<br />@bio “sales engineer” @location austin<br />
Twitter Checklist<br />Have a professional Twitter account<br />Hide your personal Twitter account<br />Register with Twel...
Facebook<br />(yes really…)<br />
Facebook Searches<br />Co-Worker<br />Profile search in your area<br />Yahoo linkdomain <br />
Facebook Checklist<br />Make your personal page private<br />Create a professional page<br />If you tweet, automatically u...
Google<br />(is your resume on the internet?)<br />
Naive Google Search<br />java resume austin texas<br />
Naive Google Search<br />java “software developer” <br />resume austin texas<br />
Recruiter’s Google Search<br />java (intitle:resume OR inurl:resume) <br />-job  -jobs  -apply  -submit<br />-sample  -sam...
Google Search<br />site:twitter.com  atlanta  php  <br />~develop  -jobs<br /> <br />
Google Search<br />site:linkedin.com (inurl:pub OR inurl:in) -intitle:directory “current * engineer” <br />
Google Checklist<br />Get your resume on the “raw” Internet<br />Use “dumb” keywords<br />Remove the “bad words”<br />Cros...
Gary O’Neal<br />garyo@coolhires.com<br />512-347-3487<br />Senior Partner<br />Coolhires<br /> – <br />
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Get Discovered

997

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What good is your stellar resume if it can’t be easily found? Truth is, if you don’t appear at the top of search results, then someone else will get your call. Someone else will get your interview. Someone else will get your job.

You know that Linkedin, Facebook, Twitter, blogs and other social media have quickly become key components in any job search. You also know that Monster, CareerBuilder, Craigslist and a glut of niché job boards remain the cornerstone of many businesses’ recruiting strategy.

So how do you make sense of it all? Where do you start? What do you do next? Can you avoid hour upon hour of online drudgery each day? How do you avoid the drowning in meaningless tweets and online chatter?

We’re here to help. In this lighthearted session you will learn how to:
• Create an integrated online candidate persona that gets results
• Leverage social networking even if you never tweet or blog
• Automate your persona to bring it to life and make it work for you
• Appear at the top of recruiter’s search results
• Stand out from the crowd when someone visits your online persona

After 14 years as a Software Developer and Network Specialist, and most recently 10 years as a Recruiting Professional leading Coolhires, Gary O’Neal is on a mission to help motivated job seekers get discovered online. His experience as both a recruiter and a hiring manager, coupled with deep understanding of technology, has allowed him to master the new and rapidly evolving world of online candidate persona.

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  • If you to NOT have a linkedin account, please sit downIf you’re not positive that your entire LinkedIn profile is public, please sit downIf you’re not certain that your email and phone is visible in your public profile, please sit downIf your linkedin profile is not totally complete or not crisp, please sit downIf you’re connected to less than 10,000 people, please sit downIf you’re not a member of at least 10 relevant groupsIf your resume is not “raw” on the internet, please sit downIf your online resume contains any of the words, “job”, “jobs”, “apply”, “submit”, “sample” please sit downIf you’re not sure if your resume appears in the results when you search google as a recruiter, please sit down.If your online resume is not linked to from your LinkedIn account, please sit downIf your online resume does not list your public LinkedIn address, please sit downIf you haven’t tested what your online resume looks like what copied and pasted in text, please sit downIf you don’t have a twitter account, please sit downIf you have non-professional tweets on your account and you are on the public timeline, please sit downIf you have any non-professional info in your twitter bio, please sit downIf you don’t have a facebook account, please sit downIf you don’t have a professional facebook account with only professional contacts and updates, please sit downIf you DO have a facebookaccount with info you would not like a hiring manager to see, and not sure if it’s public?If you haven’t searched for yourself online and see what comes up, please sit down
  • If you to NOT have a linkedin account, please sit downIf your linkedin profile is not current, please sit downIf you haven’t changed default privacy settings to be totally open, please sit downIf your email address and phone number are not at the top of your profile, please sit downIf you don’t have a facebook account, please sit downIf you don’t have a professional facebook account with only professional contacts and updates, please sit downIf you DO have a facebook account
  • If you know how the game is played, it’s easier to win… When do companies start to look for a person? When a job is opened… The most qualified person doesn’t typically get hired… the first qualified person gets hiredYou have to be at the front of the line
  • About 5% of LinkedIn users are recruiters
  • Research people and companies
  • Twitter surpassed LinkedIn in terms of unique U.S. visitors in MarchWhile Twitter is ashallow source of candidate data it is quite searchable
  • Create an RSS feed of the search and read from iGoogle or Twitter
  • Create an RSS feed of the search and read from iGoogle or Twitter
  • Create an RSS feed of the search and read from iGoogle or Twitter
  • Twitter surpassed LinkedIn in terms of unique U.S. visitors in MarchWhile Twitter is ashallow source of candidate data it is quite searchable
  • Twitter surpassed LinkedIn in terms of unique U.S. visitors in MarchWhile Twitter is ashallow source of candidate data it is quite searchable
  • Create an RSS feed of the search and read from iGoogle or Twitter
  • Create an RSS feed of the search and read from iGoogle or Twitter
  • Create an RSS feed of the search and read from iGoogle or Twitter
  • Create an RSS feed of the search and read from iGoogle or Twitter
  • Create an RSS feed of the search and read from iGoogle or Twitter
  • Get Discovered

    1. 1. Get Discovered<br />Creating an Online Persona <br />that Gets Results<br />
    2. 2. Gary O’Neal<br />Founder and Senior Partner<br />
    3. 3. Please<br />Stand!<br />
    4. 4.
    5. 5. Farmer<br />Hunter<br />Trapper<br />
    6. 6. How Hiring<br />(Really)<br />Works<br />
    7. 7. Imagine<br />a job<br />you want<br />
    8. 8. Imagine<br />being a<br />Recruiter<br />
    9. 9. Job Ads<br />(An Inconvenient Truth)<br />
    10. 10. Job Ad Checklist<br /> Manage and tune job search agents<br /> Learn the boolean search strings<br /> Indeed.com and Simplyhired.com<br /> Select relevant niche boards<br />
    11. 11. Job Ad Checklist<br />80/20 rule on qualifications for applying<br /> Never “spam apply”<br /> Respond directly if given the option<br /> Politely aggressive follow-through<br />
    12. 12. Resume<br />Database<br />(Another Inconvenient Truth)<br />
    13. 13. Resume Database Checklist<br />Post on the majors and select niche<br />Update your resume and account<br />Test your resume keywords<br />Clear relevant and compelling title<br />
    14. 14. Resume Database Checklist<br />Complete contact info<br />Format cleanly for text copy and paste<br /> URL for linkedin, twitter and your website<br />
    15. 15. Linkedin<br />(The Recruiter’s Friend)<br />
    16. 16. LinkedIn Search<br /> company:google title:developer country:”united states” zip:95117 radius:25<br />
    17. 17. LinkedIn Searches<br /> title:engineer php (develop OR developer) (software OR application OR applications) zip:94131 radius:25<br />
    18. 18. LinkedIn Searches<br /> Recruiters can save their searches and have updates emailed to them automatically<br />
    19. 19.
    20. 20. LinkedIn<br />for<br />Hunters<br />
    21. 21. Linkedin Checklist<br />Optimize for being in search results<br />Settings to enable people to see you<br />Complete ALL fields<br />Test search for yourself<br />
    22. 22. Linkedin Checklist<br />Link with as many people as possible<br />Join LOTS of groups, but make invisible<br />Answer questions in your field<br />Get recommendations<br />Update your profile and status regularly<br />
    23. 23. Twitter<br />(even if you don’t tweet)<br />
    24. 24. Twitter Search Tweets<br />php near:78746 within:50mi<br />#php near:dc within:50mi<br />
    25. 25. Tweetdeck Search<br />Java (develop OR design)<br />sql oracle -job -jobs<br />
    26. 26. Twellow Search<br />@bio “sales engineer” @location austin<br />
    27. 27. Twitter Checklist<br />Have a professional Twitter account<br />Hide your personal Twitter account<br />Register with Twellow<br />Tweet or simply retweet on relevant topics<br />
    28. 28. Facebook<br />(yes really…)<br />
    29. 29. Facebook Searches<br />Co-Worker<br />Profile search in your area<br />Yahoo linkdomain <br />
    30. 30. Facebook Checklist<br />Make your personal page private<br />Create a professional page<br />If you tweet, automatically update your Facebook status<br />
    31. 31. Google<br />(is your resume on the internet?)<br />
    32. 32. Naive Google Search<br />java resume austin texas<br />
    33. 33. Naive Google Search<br />java “software developer” <br />resume austin texas<br />
    34. 34. Recruiter’s Google Search<br />java (intitle:resume OR inurl:resume) <br />-job -jobs -apply -submit<br />-sample -samples<br />73301..78957 (TX OR Texas)<br />
    35. 35. Google Search<br />site:twitter.com atlanta php <br />~develop -jobs<br /> <br />
    36. 36. Google Search<br />site:linkedin.com (inurl:pub OR inurl:in) -intitle:directory “current * engineer” <br />
    37. 37. Google Checklist<br />Get your resume on the “raw” Internet<br />Use “dumb” keywords<br />Remove the “bad words”<br />Crosslink your accounts!<br />
    38. 38. Gary O’Neal<br />garyo@coolhires.com<br />512-347-3487<br />Senior Partner<br />Coolhires<br /> – <br />

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