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Get Discovered
 

Get Discovered

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What good is your stellar resume if it can’t be easily found? Truth is, if you don’t appear at the top of search results, then someone else will get your call. Someone else will get your ...

What good is your stellar resume if it can’t be easily found? Truth is, if you don’t appear at the top of search results, then someone else will get your call. Someone else will get your interview. Someone else will get your job.

You know that Linkedin, Facebook, Twitter, blogs and other social media have quickly become key components in any job search. You also know that Monster, CareerBuilder, Craigslist and a glut of niché job boards remain the cornerstone of many businesses’ recruiting strategy.

So how do you make sense of it all? Where do you start? What do you do next? Can you avoid hour upon hour of online drudgery each day? How do you avoid the drowning in meaningless tweets and online chatter?

We’re here to help. In this lighthearted session you will learn how to:
• Create an integrated online candidate persona that gets results
• Leverage social networking even if you never tweet or blog
• Automate your persona to bring it to life and make it work for you
• Appear at the top of recruiter’s search results
• Stand out from the crowd when someone visits your online persona

After 14 years as a Software Developer and Network Specialist, and most recently 10 years as a Recruiting Professional leading Coolhires, Gary O’Neal is on a mission to help motivated job seekers get discovered online. His experience as both a recruiter and a hiring manager, coupled with deep understanding of technology, has allowed him to master the new and rapidly evolving world of online candidate persona.

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  • If you to NOT have a linkedin account, please sit downIf you’re not positive that your entire LinkedIn profile is public, please sit downIf you’re not certain that your email and phone is visible in your public profile, please sit downIf your linkedin profile is not totally complete or not crisp, please sit downIf you’re connected to less than 10,000 people, please sit downIf you’re not a member of at least 10 relevant groupsIf your resume is not “raw” on the internet, please sit downIf your online resume contains any of the words, “job”, “jobs”, “apply”, “submit”, “sample” please sit downIf you’re not sure if your resume appears in the results when you search google as a recruiter, please sit down.If your online resume is not linked to from your LinkedIn account, please sit downIf your online resume does not list your public LinkedIn address, please sit downIf you haven’t tested what your online resume looks like what copied and pasted in text, please sit downIf you don’t have a twitter account, please sit downIf you have non-professional tweets on your account and you are on the public timeline, please sit downIf you have any non-professional info in your twitter bio, please sit downIf you don’t have a facebook account, please sit downIf you don’t have a professional facebook account with only professional contacts and updates, please sit downIf you DO have a facebookaccount with info you would not like a hiring manager to see, and not sure if it’s public?If you haven’t searched for yourself online and see what comes up, please sit down
  • If you to NOT have a linkedin account, please sit downIf your linkedin profile is not current, please sit downIf you haven’t changed default privacy settings to be totally open, please sit downIf your email address and phone number are not at the top of your profile, please sit downIf you don’t have a facebook account, please sit downIf you don’t have a professional facebook account with only professional contacts and updates, please sit downIf you DO have a facebook account
  • If you know how the game is played, it’s easier to win… When do companies start to look for a person? When a job is opened… The most qualified person doesn’t typically get hired… the first qualified person gets hiredYou have to be at the front of the line
  • About 5% of LinkedIn users are recruiters
  • Research people and companies
  • Twitter surpassed LinkedIn in terms of unique U.S. visitors in MarchWhile Twitter is ashallow source of candidate data it is quite searchable
  • Create an RSS feed of the search and read from iGoogle or Twitter
  • Create an RSS feed of the search and read from iGoogle or Twitter
  • Create an RSS feed of the search and read from iGoogle or Twitter
  • Twitter surpassed LinkedIn in terms of unique U.S. visitors in MarchWhile Twitter is ashallow source of candidate data it is quite searchable
  • Twitter surpassed LinkedIn in terms of unique U.S. visitors in MarchWhile Twitter is ashallow source of candidate data it is quite searchable
  • Create an RSS feed of the search and read from iGoogle or Twitter
  • Create an RSS feed of the search and read from iGoogle or Twitter
  • Create an RSS feed of the search and read from iGoogle or Twitter
  • Create an RSS feed of the search and read from iGoogle or Twitter
  • Create an RSS feed of the search and read from iGoogle or Twitter

Get Discovered Get Discovered Presentation Transcript

  • Get Discovered
    Creating an Online Persona
    that Gets Results
  • Gary O’Neal
    Founder and Senior Partner
  • Please
    Stand!
  • Farmer
    Hunter
    Trapper
  • How Hiring
    (Really)
    Works
  • Imagine
    a job
    you want
  • Imagine
    being a
    Recruiter
  • Job Ads
    (An Inconvenient Truth)
  • Job Ad Checklist
    Manage and tune job search agents
    Learn the boolean search strings
    Indeed.com and Simplyhired.com
    Select relevant niche boards
  • Job Ad Checklist
    80/20 rule on qualifications for applying
    Never “spam apply”
    Respond directly if given the option
    Politely aggressive follow-through
  • Resume
    Database
    (Another Inconvenient Truth)
  • Resume Database Checklist
    Post on the majors and select niche
    Update your resume and account
    Test your resume keywords
    Clear relevant and compelling title
  • Resume Database Checklist
    Complete contact info
    Format cleanly for text copy and paste
    URL for linkedin, twitter and your website
  • Linkedin
    (The Recruiter’s Friend)
  • LinkedIn Search
    company:google title:developer country:”united states” zip:95117 radius:25
  • LinkedIn Searches
    title:engineer php (develop OR developer) (software OR application OR applications) zip:94131 radius:25
  • LinkedIn Searches
    Recruiters can save their searches and have updates emailed to them automatically
  • LinkedIn
    for
    Hunters
  • Linkedin Checklist
    Optimize for being in search results
    Settings to enable people to see you
    Complete ALL fields
    Test search for yourself
  • Linkedin Checklist
    Link with as many people as possible
    Join LOTS of groups, but make invisible
    Answer questions in your field
    Get recommendations
    Update your profile and status regularly
  • Twitter
    (even if you don’t tweet)
  • Twitter Search Tweets
    php near:78746 within:50mi
    #php near:dc within:50mi
  • Tweetdeck Search
    Java (develop OR design)
    sql oracle -job -jobs
  • Twellow Search
    @bio “sales engineer” @location austin
  • Twitter Checklist
    Have a professional Twitter account
    Hide your personal Twitter account
    Register with Twellow
    Tweet or simply retweet on relevant topics
  • Facebook
    (yes really…)
  • Facebook Searches
    Co-Worker
    Profile search in your area
    Yahoo linkdomain
  • Facebook Checklist
    Make your personal page private
    Create a professional page
    If you tweet, automatically update your Facebook status
  • Google
    (is your resume on the internet?)
  • Naive Google Search
    java resume austin texas
  • Naive Google Search
    java “software developer”
    resume austin texas
  • Recruiter’s Google Search
    java (intitle:resume OR inurl:resume)
    -job -jobs -apply -submit
    -sample -samples
    73301..78957 (TX OR Texas)
  • Google Search
    site:twitter.com atlanta php
    ~develop -jobs
     
  • Google Search
    site:linkedin.com (inurl:pub OR inurl:in) -intitle:directory “current * engineer” 
  • Google Checklist
    Get your resume on the “raw” Internet
    Use “dumb” keywords
    Remove the “bad words”
    Crosslink your accounts!
  • Gary O’Neal
    garyo@coolhires.com
    512-347-3487
    Senior Partner
    Coolhires