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Pharma Brand Wikipedia Analysis and Influential Editors
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Pharma Brand Wikipedia Analysis and Influential Editors

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Pharma Brand Wikipedia Analysis. An analysis of the pharmaceutical brand pages on Wikipedia. It looks at how often the Top Pharma brand pages are viewed and edited. There is also a review of who …

Pharma Brand Wikipedia Analysis. An analysis of the pharmaceutical brand pages on Wikipedia. It looks at how often the Top Pharma brand pages are viewed and edited. There is also a review of who are the top Wikipedia editors across multiple pharma brands and a short profile summary of editor

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  • 129 Users in the Top 10 lists of editors for Top 20 products24 Users editing more than 1 product13 Users editing more than 2 products10 users editing more than 3 products8 users editing more than 4 products5 users editing more than 5 products
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    • 1. Pharma Wikipedia BRAND pages An analysis Gary Monk Presentation includes speaker notes on slides
    • 2. @garymonk garywmonk gary@garymonk.com www.garymonk.com
    • 3. Introduction • Wikipedia is a top source of information around medical products for patients, the public and health care professionals • The goal is to analyse the Wikipedia pages of the Top 20 pharmaceutical products • Note: all analytics data sourced directly from Wikipedia (all statistics up to 20/3/14) – English language Wikipedia only
    • 4. Top 20 Pharma Brands* Rank Brand Generic name Therapy area 1 Abilify Aripiprazole Psychosis; depression 2 Nexium Esomeprazole GI disorders 3 Humira Adalimumab Rheumatoid arthritis 4 Crestor Rosuvastatin Cholesterol 5 Advair / Seretide Fluticasone/salmeterol Asthma 6 Enbrel Etanercept Rheumatoid arthritis 7 Cymbalta Duloxetine Depression; anxiety 8 Remicade Infliximab Crohn's, RA 9 Copaxone Glatiramer Multiple sclerosis 10 Neulasta Filgrastim Neutropenia 11 Rituxan, MabThera Rituximab NHL, RA 12 Spiriva Tiotropium bromide COPD 13 Atripla Tenofovir/efavirenz HIV infection 14 Januvia Sitagliptin Diabetes 15 OxyContin Oxycodone Pain 16 Avastin Bevacizumab Cancer 17 Lantus Insulin glargine Diabetes 18 Lyrica Pregabalin Neuropathic pain 19 Diovan Valsartan Hypertension 20 Truvada Tenofovir/emtricitabine HIV infection *US Data. Source Wikipedia. Note there is a slight change of ordering due to a recent Wikipedia update. See here
    • 5. Average daily Wikipedia views by brand Rank Brand Average Daily Views 1 Abilify 934 2 Nexium 535 3 Humira 565 4 Crestor 594 5 Advair / Seretide 349 6 Enbrel 489 7 Cymbalta 1443 8 Remicade 606 9 Copaxone 225 10 Neulasta 75 11 Rituxan, MabThera 802 12 Spiriva 209 13 Atripla 99 14 Januvia 450 15 OxyContin 3647 16 Avastin 565 17 Lantus 240 18 Lyrica 1641 19 Diovan 397 20 Truvada 218 Source Wikipedia
    • 6. Average daily Wikipedia views by brand Rank Brand Average Daily Views 1 Abilify 934 2 Nexium 535 3 Humira 565 4 Crestor 594 5 Advair / Seretide 349 6 Enbrel 489 7 Cymbalta 1443 8 Remicade 606 9 Copaxone 225 10 Neulasta 75 11 Rituxan, MabThera 802 12 Spiriva 209 13 Atripla 99 14 Januvia 450 15 OxyContin 3647 16 Avastin 565 17 Lantus 240 18 Lyrica 1641 19 Diovan 397 20 Truvada 218 Source Wikipedia Hopefully a useful reference. Average daily views of 700. There appears no correlation between the size of the brand and daily views. This is to be expected, particularly considering the list is based on sales. This won’t equate to patient numbers due to price differences Mood disorders, psychosis and chronic pain do seem to attract more interest. Seroquel is ranked 44 and has almost 2400 daily views
    • 7. Average page edits per year Rank Brand Page edits per year 1 Abilify 82 2 Nexium 47 3 Humira 33 4 Crestor 45 5 Advair / Seretide 28 6 Enbrel 37 7 Cymbalta 107 8 Remicade 34 9 Copaxone 25 10 Neulasta 7 11 Rituxan, MabThera 44 12 Spiriva 20 13 Atripla 17 14 Januvia 27 15 OxyContin 292 16 Avastin 63 17 Lantus 29 18 Lyrica 68 19 Diovan 23 20 Truvada 17 Source Wikipedia Many of these pages are very dynamic, being updated by the Wikipedia community weekly or more. Oxycontin as well as being the most viewed is the most edited
    • 8. Page views vs page edits Brand Page views per day Page edits per year OxyContin 3647 292 Lyrica 1641 68 Cymbalta 1443 107 Abilify 934 82 Rituxan, 802 44 Remicade 606 34 Crestor 594 45 Avastin 565 63 Humira 565 33 Nexium 535 47 Enbrel 489 37 Januvia 450 27 Diovan 397 23 Advair 349 28 Lantus 240 29 Copaxone 225 25 Truvada 218 17 Spiriva 209 20 Atripla 99 17 Neulasta 75 7 Source Wikipedia When the brands are ranked by daily page views there is a reasonable correlation with how often they are edited
    • 9. Page views vs page edits Source Wikipedia When the brands are ranked by daily page views there is a reasonable correlation with how often they are edited 0 50 100 150 200 250 300 350 OxyContin Lyrica Cymbalta Abilify Rituxan Remicade Crestor Avastin Humira Nexium Enbrel Januvia Diovan Advair Lantus Copaxone Truvada Spiriva Atripla Neulasta Number of annual edits
    • 10. Page edits vs number of editors Brand Page edits per year Number of editors OxyContin 292 1933 Cymbalta 107 463 Abilify 82 423 Lyrica 68 309 Avastin 63 300 Nexium 47 285 Crestor 45 205 Rituxan 44 204 Enbrel 37 175 Remicade 34 205 Humira 33 191 Lantus 29 133 Advair 28 180 Januvia 27 130 Copaxone 25 110 Diovan 23 124 Spiriva 20 87 Atripla 17 86 Truvada 17 90 Neulasta 7 39 Source Wikipedia More of a sense check and a reference. As expected the number of editors correlates well with the number of edits
    • 11. Total edits by Top 10 users of each of the Top 20 brands Ran k Brand Number of total edits made by the Top 10 editors 1 Abilify 73 46 37 16 15 9 8 7 7 6 2 Nexium 18 17 9 6 6 5 5 5 4 4 3 Humira 9 7 6 6 6 5 5 4 4 3 4 Crestor 35 32 23 12 10 8 8 6 5 4 5 Advair 10 9 8 7 5 4 3 3 3 3 6 Enbrel 34 13 12 12 11 11 10 8 6 5 7 Cymbalta 51 50 39 15 10 10 9 7 7 7 8 Remicade 18 12 7 7 7 6 5 5 5 4 9 Copaxone 14 10 7 6 5 5 5 5 4 4 10 Neulasta 2 2 2 2 2 1 1 1 1 1 11 Rituxan 20 20 11 10 9 9 9 8 7 5 12 Spiriva 22 11 4 3 3 2 2 2 2 2 13 Atripla 5 4 3 3 3 2 2 2 2 2 14 Januvia 13 12 4 3 3 3 3 2 2 2 15 OxyContin 67 65 55 41 39 38 31 30 26 24 16 Avastin 28 13 12 10 9 8 8 7 7 7 17 Lantus 18 9 6 6 4 4 4 4 3 3 18 Lyrica 17 16 14 10 10 8 8 7 7 6 19 Diovan 6 6 5 5 4 4 4 4 3 3 20 Truvada 7 6 4 4 3 3 3 3 2 2 Source Wikipedia See next slide for summary
    • 12. A small number of users have a lot of influence • 129 unique users in Top 20 products x Top 10 Editors – 24 users editing more than 1 product – 13 users editing more than 2 products – 10 users editing more than 3 products – 8 users editing more than 4 products – 5 users editing more than 5 products • These top 5 editors have over 18% of the entire Top 10 edits (see next slide)
    • 13. Top 5 Editor analysis (by no. of brands) Ran k Brand Number of total edits made by the Top 10 editors 1 Abilify 73 46 37 16 15 9 8 7 7 6 2 Nexium 18 17 9 6 6 5 5 5 4 4 3 Humira 9 7 6 6 6 5 5 4 4 3 4 Crestor 35 32 23 12 10 8 8 6 5 4 5 Advair 10 9 8 7 5 4 3 3 3 3 6 Enbrel 34 13 12 12 11 11 10 8 6 5 7 Cymbalta 51 50 39 15 10 10 9 7 7 7 8 Remicade 18 12 7 7 7 6 5 5 5 4 9 Copaxone 14 10 7 6 5 5 5 5 4 4 10 Neulasta 2 2 2 2 2 1 1 1 1 1 11 Rituxan, 20 20 11 10 9 9 9 8 7 5 12 Spiriva 22 11 4 3 3 2 2 2 2 2 13 Atripla 5 4 3 3 3 2 2 2 2 2 14 Januvia 13 12 4 3 3 3 3 2 2 2 15 OxyContin 67 65 55 41 39 38 31 30 26 24 16 Avastin 28 13 12 10 9 8 8 7 7 7 17 Lantus 18 9 6 6 4 4 4 4 3 3 18 Lyrica 17 16 14 10 10 8 8 7 7 6 19 Diovan 6 6 5 5 4 4 4 4 3 3 20 Truvada 7 6 4 4 3 3 3 3 2 2 Source Wikipedia User Brands edited Anypodetos 10 Arcadian 9 Jmh649 9 Beetstra 7 Nbauman 6 • These 5 users have 18% of the total Top 10 edits • They edit 18/20 of the top brands • Nbauman is ranked very highly by number of edits for each brand
    • 14. Top Editors who have only edited one brand Source Wikipedia User Total Edits Brand Aurochs 73 Abilify Evb-wiki 65 Oxycodone NJA 55 Oxycodone The Sceptical Chymist 51 Cymbalta • These guys have over 50 edits to their name for only one brand • A detailed analysis has not been made of these users however their talk pages are often negative to Pharma. Their interests are clearly less broad when it comes to medicine. Do not appear to be involved in Wikipedia working groups related to medicine
    • 15. Profile of top editors (breadth of brands) Source Wikipedia User Brands edited Profile Anypodetos 10 Interests in pharmacology and appears to be a pharmacist. Numerous edits small and large, that appear objective and well researched via the literature. Member of interesting Wikipedia pharmacology project team wp:pharm Arcadian 9 Member of Neuroscience and Molecular & Cellular biology Wikiprojects. Over 130,000 article edits. Appears to be a physician and a Wikipedia administrator. Active on their talk page with balanced responses Jmh649 9 Doc James, prominent Wikipedia physician contributing to multiple medicinal Wikiproject groups. Appears (understandably!?) skeptical on how neutral pharma companies can be when it comes to editing Wikipedia. Open for discussion on Wikipedia, will challenge but helpful Beetstra 7 Special interest in chemistry. Appears open to discussion. Edits appear minor and related to the chemistry elements of the page Nbauman 6 Member of various Wiki-medical groups. Is not a doctor, rather their goal is to ensure articles are non-technical / jargon laden and suitable for the lay person. Appears well researched and open to expert input. Having said that made an edit to Aripiprazole on potential overuse citing the NY times
    • 16. Key Learnings • Brand page views vary but are typically seen around 1000 times per day • There are a lot of editors yet a small number have a big influence • Several editors have a significant influence over multiple brands • The editors who have edited multiple brands appear more neutral and open to constructive debate • Certain medications such as antidepressants / antipsychotics attract a lot more interest
    • 17. @garymonk garywmonk gary@garymonk.com www.garymonk.com Questions? Please get in touch