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Brave New World UK 2011 ( Gary Monk )
 

Brave New World UK 2011 ( Gary Monk )

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Gary Monk's opening and presentation from the Across Health UK Brave New World seminar, London 12th Sept.

Gary Monk's opening and presentation from the Across Health UK Brave New World seminar, London 12th Sept.

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  • Take this theme and blow it to pieces actually a big waste of time without the right strategy in place
  • The reality is when we look at SoLo Mo its

Brave New World UK 2011 ( Gary Monk ) Brave New World UK 2011 ( Gary Monk ) Presentation Transcript

  • Welcome
    Gary Monk
    Managing Director Across Health UK
    1
  • 2
    03:20 – 03:40 Networking Coffee break
  • So what is SoLoMoanyway?
    presentation title
    3
  • Local
    presentation title
    5
    Social
    Mobile
    ?!
  • First a question
    presentation title
    6
  • Do you have a Twitter account
    15/09/2011
    presentation title
    7
    Yes
    No
    What is Twitter?
  • Twitter
    @alex__butler
    @pjdirect
    @hinssen
    @garymonk
    #BNW2011
    15/09/2011
    presentation title
    8
  • Digital Insights and Social, Local and Mobile within Pharma
    Gary Monk
    Managing Director Across Health UK
    9
  • Strategy FirstRegulations Second
    Gary Monk
    10
  • Local
    presentation title
    11
    Social
    Mobile
  • presentation title
    12
  • Local
    presentation title
    13
    Social
    Mobile
  • So cial
    Lo cal
    Mo bile
    presentation title
    14
  • Slo w
    Mo tion
    presentation title
    15
  • Introducing the Digital Barometer Survey
    196 respondents from EMEA life sciences companies completed the online survey between Feb – Mar 2011
    Industry spread
    Pharma, biotech, generics companies, medical devices
    Functional spread
    Marketing, medical, sales, digital, IT, CRM, other
    Geographic spread
    Across EMEA
    Local vs international spread
    Global, regional/EMEA, local
    September 15, 2011
    Across Health digital Survey EMEA 2011
    16
  • How would you rank your company versus your competitors in using digital marketing?
    15/09/2011
    presentation title
    17
    Ahead
    The same
    Behind
    No opinion
    Ahead (16%)
    The same (34%)
    Behind (43%)
    No opinion (7%)
  • 7% of the Marketing budget is spent on digital (2010) – is this?
    15/09/2011
    presentation title
    18
    Too Low
    Too High
    About right
    A stupid question
  • Where is this 7% share of the money going?
    presentation title
    19
  • Most popular pharma digital activities
  • Most popular pharma digital activities
  • What is the most significant barrier to digital in your organisation?
    15/09/2011
    presentation title
    22
    No headcount to support digital
    Customers are not ready
    Pharmacovigilance concerns
    No clear (e) business strategy
    Healthcare compliance concerns
    No budget
    Regulatory & legal issues
    Return on investment questions
    No senior management support
    Not enough internal knowledge
  • The reported barriers to digital
    1) Regulatory and Legal issues
    2) No clear (e)business strategy
    3) Return on investment questions
    4) Not enough internal knowledge
    5) Healthcare compliance issues
    6) No headcount to support digital
    7) Pharmacovigilance concerns
    8) No budget
    9) No senior management support
    10) Customers are not ready
    presentation title
    23
  • The reported barriers to digital
    1) Regulatory and Legal issues
    2) No clear (e)business strategy
    3) Return on investment questions
    4) Not enough internal knowledge
    5) Healthcare compliance issues
    6) No headcount to support digital
    7) Pharmacovigilance concerns
    8) No budget
    9) No senior management support
    10) Customers are not ready
    presentation title
    24
  • Are you satisfied with your current digital activities?
    15/09/2011
    presentation title
    25
    NO
    YES
  • A case example
    15/09/2011
    Our unique strenghts Infographic
    27
  • The ones that did not make it
  • Strategy first regulations second
    Conclusion
  • Questions?
    31
    Gary.monk@a-cross.com