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Serious Business.
  Serious Fun.
     Gary Moneysmith
  Interactive Strategy Director
        gary@cpvinc.com




        ...
Today’s Discussion

 • Introduction
 • What Can I Do With Twitter?
 • How Do I Get Started?
 • Jargon Alert
 • Time to Fol...
My Confession...
January 24, 2008

“Twitter is the most childish, self-indulgent
invention on the Internet. I never need t...
My Conversion...
April 9, 2009 - Speaking to the Ohio University Journalism School


“If I had to stop using every busines...
"It's one of the fastest-growing
                                  phenomena on the Internet."
                           ...
July 14, 2009

     Twitter is DEAD.
     Long live Twitter!
       Twitter as we know it now will go away.

Valuable busi...
What can I do with
    Twitter?
Research Crisis Communications
Customer Service Sales/Donations
Brand Building Culture Sharing
PR Traffic Building Networki...
Ambient Learning/Awareness
Lightweight, but meaningful conversation

  "Google’s coming out with an
  operating system?! W...
Old Wine in New Barrels...
          “You can make more friends in two
          months by becoming interested in
        ...
Where do I find
 the time?!
                          rdly
                      n ha ail!?
                  I ca em
     ...
Smoke Breaks?
Take Twitter Breaks!




   30-Minutes Per Day
So How Do I Get
   Started?
The Essentials
Account Set-up
Essentials: Account Set-up



20-character limit


15-character limit




160-character limit




 Privacy Control
Essentials: Password Management
Essentials: Mobile Set-up
Essentials: Notice Controls
Essentials: Picture
Essentials: Background Setup
Essentials: Background Setup




Offers frequently asked contact
information details
Essentials: Background Setup
Essentials: Connections Summary
Essentials: Almost Ready to Go!
Jargon Alert
Some Helpful Explanations...
  • Tweet
   A single Twitter post/message; up to 140
   characters including sp...
Jargon Alert
Some Helpful Explanations...
 • @message
   Public messages directed at a specific username
   such as @garymo...
Jargon Alert
Hashtag (#)
• Label added to a Tweet
 to “categorize” it

• Makes conversation
 strings easier to find

• Ofte...
Jargon Alert
Favorites
• Usually denoted via
 a little star

• Stores them for
 future reference
Time to Follow and
  Be Followed!
Follow & Be Followed...
Follow & Be Followed...
How many people should I be
FOLLOWING and how many should
follow me?
 Answer: It Depends...
    • Why (how) are you using ...
Who should I follow?
• Friends, family & associates (inc. former)
• Industry superstars
• Friends of friends (power of wea...
Follower/Following Tips
Ratio (Follower/Following)
           • High
             Follow few, but has many followers.
    ...
How do I find people?
1) Search for people you know by name:




        http://twitter.com/invitations/find_on_twitter
How do I find people?
2) Find friends based on your stored email addresses:




   http://twitter.com/invitations/find_on_ot...
How do I find people?
3) Keyword Search:




                search.twitter.com
How do I find people?
3) Keyword Search - Example Results



Potential Person
    to follow




                           ...
How do I find people?
3) Advanced Keyword Search
Search Tips
Ask yourself, what keywords interest you when
you overhear a conversation?
 • Your name/username (“vanity sear...
What Should I
Tweet About?
You’ve got 140-characters
Use them wisely!
• Observations on industry happenings
• Comments on current events
• Links to i...
You’ve got 140-characters
Use them wisely!
 • Link to a specific Tweet (or RT it)
 • Share a funny idea or photo
 • Live Tw...
Photo Uploads
Photo Uploads
But what about Tweeting on behalf
of my company?
On Brand... and on spirit!
• Ask yourself, “What makes my organization un...
But what about Tweeting on behalf
of my company?
On Brand... and on spirit!

• How can you help your customers, business
 ...
Can multiple people run our Twitter
account?
Yes, but...
• Explain the “tag team” approach in the bio area
• Identify Twee...
Example: Multi-Author Posts
Any way to make life easier?
      • Contacts Manager
      • 3rd Party Applications
      • Link Shorteners/Reporting
   ...
http://dossy.org/twitter/karma/


Manage
Contacts
Example 3rd Party Application - Tweetdeck
Example 3rd Party Application - Tweetdeck
Other 3rd Party Applications




Helpful Hint
If you delete a Tweet via the Twitter website, it might not get deleted in
3...
Link Shorteners




   Copy shortened link into your Tweet...
Link Reporting
Keyword Alerts
Email notifications
delivered when your
keywords are tweeted
by others.
Example 3rd Party Application
Tweetdeck - Facebook Posting & Link Shortening




     Cross posts to your Facebook status ...
Mobile Accessiblitiy
MANY ways/options...

 • Tweetie
 • Twitteriffic
 • Tweetdeck Mobile
 • TwitterFon
 • Twitterberry
Things To Remember
• Be VERY careful when sending DM’s via a phone
• Address reasonable negative comments; offer to
 discu...
Questions?
Thank you!
   Gary Moneysmith
Interactive Strategy Director
      gary@cpvinc.com



                          ...
Twitter: Serious Business. Serious Fun.
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Twitter: Serious Business. Serious Fun.

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Twitter Is Dead! Long Live Twitter! Love it or hate it, Twitter is the social media darling of 2009. But why? Learn how Twitter text messages shape brands, improve customer service, reveal insights and capture the collective zeitgeist in 140-characters or less. Used for the past two years by savvy organizations worldwide, Twitter has recently been popularized by celebrities, athletes and mainstream media. Its simplicity and versatility make it the target for both ridicule and adoration – often at the same time. And while the fate of Twitter as the Internet’s next big thing can be debated, learning to become smarter, more efficient and engaging never goes out of style.

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Transcript of "Twitter: Serious Business. Serious Fun."

  1. 1. Serious Business. Serious Fun. Gary Moneysmith Interactive Strategy Director gary@cpvinc.com ial m a Soc . Hi. I’ a Critic Medi @garymoneysmith
  2. 2. Today’s Discussion • Introduction • What Can I Do With Twitter? • How Do I Get Started? • Jargon Alert • Time to Follow & Be Followed ATE E to H a. • What Should I Tweet About? I LOV medi social • Any Way to Make Life Easier?
  3. 3. My Confession... January 24, 2008 “Twitter is the most childish, self-indulgent invention on the Internet. I never need to know THAT much about your life.” gree Ic ouldn’t a more!
  4. 4. My Conversion... April 9, 2009 - Speaking to the Ohio University Journalism School “If I had to stop using every business tool currently at my disposal, Twitter would be the very last. It’s my outsourced brain.” er! F lopp Flip-
  5. 5. "It's one of the fastest-growing phenomena on the Internet." - New York Times "Twitter is a sucker's game that only serves the needs of tiny elite." - Seth Finkelstein, The Guardian (UK) "Twitter is on its way to becoming the next killer app." - TIME Magazine "Twitter, then, is the latest evidence of the Paris Hiltoning of America. Twitter is always on, always looked at, and at a 140 character limit, doesn’t have the capacity to be either deep or meaningful." ?! Helen Popkin (MSNBC)
  6. 6. July 14, 2009 Twitter is DEAD. Long live Twitter! Twitter as we know it now will go away. Valuable business and personal networking via social media will persist and accelerate. ll it ej ust ca ? Can w move on & dead
  7. 7. What can I do with Twitter?
  8. 8. Research Crisis Communications Customer Service Sales/Donations Brand Building Culture Sharing PR Traffic Building Networking Recruiting Professional Referrals Technical Support Breaking News Promotions Education Fun
  9. 9. Ambient Learning/Awareness Lightweight, but meaningful conversation "Google’s coming out with an operating system?! Woohoo!" “Do we have a company meeting today or not?!” “I installed Windows 7 on myGirl Scout “I’m selling Cookies.” wife’s NetBook. Surprisingly easy. Might install myself...” cat has raised $18,000 for "A animal shelters via funny daily tweets -- weird, but cool." “Does anyone know of a good online media buying company? I need info for a proposal ASAP!” “Yah, call EnginePoint. They rock.”
  10. 10. Old Wine in New Barrels... “You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you.” “...want to make people laugh at you...talk incessantly about yourself.” Originally published in 1936 15 million copies sold globally
  11. 11. Where do I find the time?! rdly n ha ail!? I ca em le hand
  12. 12. Smoke Breaks? Take Twitter Breaks! 30-Minutes Per Day
  13. 13. So How Do I Get Started?
  14. 14. The Essentials Account Set-up
  15. 15. Essentials: Account Set-up 20-character limit 15-character limit 160-character limit Privacy Control
  16. 16. Essentials: Password Management
  17. 17. Essentials: Mobile Set-up
  18. 18. Essentials: Notice Controls
  19. 19. Essentials: Picture
  20. 20. Essentials: Background Setup
  21. 21. Essentials: Background Setup Offers frequently asked contact information details
  22. 22. Essentials: Background Setup
  23. 23. Essentials: Connections Summary
  24. 24. Essentials: Almost Ready to Go!
  25. 25. Jargon Alert Some Helpful Explanations... • Tweet A single Twitter post/message; up to 140 characters including spaces • RT Short for “retweet” - when someone repeats your tweet/message; usually complimentary
  26. 26. Jargon Alert Some Helpful Explanations... • @message Public messages directed at a specific username such as @garymoneysmith (AKA “@mentions” or “@replies) • DM (Direct Message) Private message sent to a particular person such as “d garymoneysmith” (Tip: Set DM’s to email/ text to mobile phone to ensure delivery)
  27. 27. Jargon Alert Hashtag (#) • Label added to a Tweet to “categorize” it • Makes conversation strings easier to find • Often used by people live-tweeting events
  28. 28. Jargon Alert Favorites • Usually denoted via a little star • Stores them for future reference
  29. 29. Time to Follow and Be Followed!
  30. 30. Follow & Be Followed...
  31. 31. Follow & Be Followed...
  32. 32. How many people should I be FOLLOWING and how many should follow me? Answer: It Depends... • Why (how) are you using Twitter? • Active vs passive engagement • Quality vs. Quantity • Reality: Your Commitment ishy- Sou nds w e. to m washy
  33. 33. Who should I follow? • Friends, family & associates (inc. former) • Industry superstars • Friends of friends (power of weak links) • Mass/niche media journalists • Bloggers • Professors & other subject matter experts The • Customers & business partners (members) Fo llow? y only s cener for • Leaders of community & advocacy groups es chang dog d the lea • ...anyone else that makes your day better.
  34. 34. Follower/Following Tips Ratio (Follower/Following) • High Follow few, but has many followers. Person is discriminating who they follow, but is popular/influential to others • Low Follow many, but few follow back. Person who wants to broadcast to many, but isn’t popular enough to be followed back Also consider # of updates - too much? Too little?
  35. 35. How do I find people? 1) Search for people you know by name: http://twitter.com/invitations/find_on_twitter
  36. 36. How do I find people? 2) Find friends based on your stored email addresses: http://twitter.com/invitations/find_on_other_networks
  37. 37. How do I find people? 3) Keyword Search: search.twitter.com
  38. 38. How do I find people? 3) Keyword Search - Example Results Potential Person to follow Link to Online Articles RT = Valued Opinion Hashtags for More Info
  39. 39. How do I find people? 3) Advanced Keyword Search
  40. 40. Search Tips Ask yourself, what keywords interest you when you overhear a conversation? • Your name/username (“vanity search”) • Your company, brand and products • Competitor names/products • Industry terms • Conference names • Geographic locations • Acronyms n the • Commonly know publication names l’ fly o The o ick, eh? wall tr Read the tweets returned, then follow the conversation strings between people.
  41. 41. What Should I Tweet About?
  42. 42. You’ve got 140-characters Use them wisely! • Observations on industry happenings • Comments on current events • Links to interesting online articles/resources • Answer questions asked by others • Post a link to your blog and invite • Ask questions to instigate conversation s like • Thank someone else for a great Tweet Sound tting re cha you’ d... with a frien
  43. 43. You’ve got 140-characters Use them wisely! • Link to a specific Tweet (or RT it) • Share a funny idea or photo • Live Tweet an event • OH: “Overheard” Share something you overhear ness Is this busi ? asure or ple
  44. 44. Photo Uploads
  45. 45. Photo Uploads
  46. 46. But what about Tweeting on behalf of my company? On Brand... and on spirit! • Ask yourself, “What makes my organization unique? Why do I exist?” The answers will guide how you should utilize Twitter. • Behave within the spirit of your brand. • Be authentic, genuine and human. • Be conversational & share useful info; don’t try tail ock direct sales. Don’t be that guy. A vi rtual c ed a r - I ne mixe drink!
  47. 47. But what about Tweeting on behalf of my company? On Brand... and on spirit! • How can you help your customers, business partners, employees? • What “fun facts” help people understand you? • What “behind the scenes” info would people find interesting? • What material could you share that doesn’t fit into press releases, web pages or white papers?
  48. 48. Can multiple people run our Twitter account? Yes, but... • Explain the “tag team” approach in the bio area • Identify Tweets with the person’s initials • Reply to as many “@” or direct messages possible • Everyone needs to stay appraised of updates to avoid unecessary/uncoordinated repeat messages • Establish a tone or personality for Tweets, no matter who posts/writes them • Add photos/info for each team member in the background graphic
  49. 49. Example: Multi-Author Posts
  50. 50. Any way to make life easier? • Contacts Manager • 3rd Party Applications • Link Shorteners/Reporting • Keyword Alerts • Cross Posting to Facebook • Mobile Accessibility
  51. 51. http://dossy.org/twitter/karma/ Manage Contacts
  52. 52. Example 3rd Party Application - Tweetdeck
  53. 53. Example 3rd Party Application - Tweetdeck
  54. 54. Other 3rd Party Applications Helpful Hint If you delete a Tweet via the Twitter website, it might not get deleted in 3rd party apps which “cache” (store) info longer. Trust me on this one.
  55. 55. Link Shorteners Copy shortened link into your Tweet...
  56. 56. Link Reporting
  57. 57. Keyword Alerts Email notifications delivered when your keywords are tweeted by others.
  58. 58. Example 3rd Party Application Tweetdeck - Facebook Posting & Link Shortening Cross posts to your Facebook status updates.
  59. 59. Mobile Accessiblitiy MANY ways/options... • Tweetie • Twitteriffic • Tweetdeck Mobile • TwitterFon • Twitterberry
  60. 60. Things To Remember • Be VERY careful when sending DM’s via a phone • Address reasonable negative comments; offer to discuss in a non-Twitter forum (email, telephone, etc.) • Remember, ANYONE can read your comments; post freely, but consider possible misinterpretations.
  61. 61. Questions? Thank you! Gary Moneysmith Interactive Strategy Director gary@cpvinc.com ’ll Ma ybe I OK. t a try... i give @garymoneysmith
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