Social Media Marketing for Local Food
Eastern Ontario Local Food Conference
Kingston, ON
December 3, 2013
Social Media Marketing
for Local Food
Social Media Marketing
for Local Food
• Building our brand through ‘storytelling’
Social Media Marketing
for Local Food
• Building our brand through ‘storytelling’
• Local food as an experience
Social Media Marketing
for Local Food
• Building our brand through ‘storytelling’
• Local food as an experience
• Supporti...
Social Media Marketing
for Local Food
•
•
•
•

Building our brand through ‘storytelling’
Local food as an experience
Suppo...
Social Media Marketing
for Local Food
•
•
•
•
•

Building our brand through ‘storytelling’
Local food as an experience
Sup...
The Patchwork Story
The Patchwork Story
The Patchwork Story
The Patchwork Story
The Patchwork Story
The Patchwork Story
The Patchwork Story
The Patchwork Story
The Patchwork Story
The Patchwork Story
The Patchwork Story
Local food as an experience
•
•
•
•
•

Farmers market, CSA membership, etc
Sharing stories behind a crop/product
Sharing t...
Supporting the local food experience
•
•
•
•
•

Engaging with customers
Education
Eating seasonally
Cooking tips, storage ...
A CSA member discusses Kale
Examples of content we share
•
•
•
•
•

Pictures with captions
Videos for CSA members and beyond
Product availability
Farm...
Brief Background
Brief Background
Patchwork Winter CSA Video
Results? Measureable?
•
•
•
•
•
•
•

Hits, Likes, Comments, Re-Tweets, etc
Positive feedback from customers
“Feels like I’...
Social Media Marketing for Local Food
Eastern Ontario Local Food Conference
Kingston, ON
December 3, 2013
Eolfc 2013   patchwork gardens ian stutt - innovative use of social media marketing for local food
Eolfc 2013   patchwork gardens ian stutt - innovative use of social media marketing for local food
Eolfc 2013   patchwork gardens ian stutt - innovative use of social media marketing for local food
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Eolfc 2013 patchwork gardens ian stutt - innovative use of social media marketing for local food

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The Eastern Ontario Local Food Conference (EOLFC 2013) provided a great opportunity to share information, learn about success stories and gather information on innovative local food businesses, projects and best practices. The conference was organized by KEDCO (Kingston Economic Development Corporation) and the Ministry of Agriculture and Food and the Ministry of Rural Affairs. The theme of the conference was Innovation Driving Local Food and it was held December 3, 2013 at the Ambassador Hotel in Kingston, Ontario, Canada. This topic is Patchwork gardens Ian Stutt - innovative use of social media marketing for local food

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Eolfc 2013 patchwork gardens ian stutt - innovative use of social media marketing for local food

  1. 1. Social Media Marketing for Local Food Eastern Ontario Local Food Conference Kingston, ON December 3, 2013
  2. 2. Social Media Marketing for Local Food
  3. 3. Social Media Marketing for Local Food • Building our brand through ‘storytelling’
  4. 4. Social Media Marketing for Local Food • Building our brand through ‘storytelling’ • Local food as an experience
  5. 5. Social Media Marketing for Local Food • Building our brand through ‘storytelling’ • Local food as an experience • Supporting the local food experience
  6. 6. Social Media Marketing for Local Food • • • • Building our brand through ‘storytelling’ Local food as an experience Supporting the local food experience Examples of content we share
  7. 7. Social Media Marketing for Local Food • • • • • Building our brand through ‘storytelling’ Local food as an experience Supporting the local food experience Examples of content we share Results? Measureable?
  8. 8. The Patchwork Story
  9. 9. The Patchwork Story
  10. 10. The Patchwork Story
  11. 11. The Patchwork Story
  12. 12. The Patchwork Story
  13. 13. The Patchwork Story
  14. 14. The Patchwork Story
  15. 15. The Patchwork Story
  16. 16. The Patchwork Story
  17. 17. The Patchwork Story
  18. 18. The Patchwork Story
  19. 19. Local food as an experience • • • • • Farmers market, CSA membership, etc Sharing stories behind a crop/product Sharing the beauty of the farm Art and graphic design People, people, people
  20. 20. Supporting the local food experience • • • • • Engaging with customers Education Eating seasonally Cooking tips, storage tips, recipes Farm tours, workshops, etc
  21. 21. A CSA member discusses Kale
  22. 22. Examples of content we share • • • • • Pictures with captions Videos for CSA members and beyond Product availability Farm news Unique happenings, etc
  23. 23. Brief Background
  24. 24. Brief Background
  25. 25. Patchwork Winter CSA Video
  26. 26. Results? Measureable? • • • • • • • Hits, Likes, Comments, Re-Tweets, etc Positive feedback from customers “Feels like I’ve been to your farm” Familiarity with people behind the product A more personal connection Brand recognition Other?
  27. 27. Social Media Marketing for Local Food Eastern Ontario Local Food Conference Kingston, ON December 3, 2013

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