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Eolfc 2013 matt ferguson - innovative use of social media

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The Eastern Ontario Local Food Conference (EOLFC 2013) provided a great opportunity to share information, learn about success stories and gather information on innovative local food businesses, …

The Eastern Ontario Local Food Conference (EOLFC 2013) provided a great opportunity to share information, learn about success stories and gather information on innovative local food businesses, projects and best practices. The conference was organized by KEDCO (Kingston Economic Development Corporation) and the Ministry of Agriculture and Food and the Ministry of Rural Affairs. The theme of the conference was Innovation Driving Local Food and it was held December 3, 2013 at the Ambassador Hotel in Kingston, Ontario, Canada. Presentation by Matt Ferguson, Text2 Systems Inc. on innovative use of Soical Media Marketing for Local Food.

Published in: Business, Technology

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  • 1. Putting the village of Canada in the palm of your hand . . . Putting the village of Canada in the palm of your hand . . .
  • 2. Innovation Driving Local Food Eastern Ontario Local Food Conference December 3, 2013 Putting the village of Canada in the palm of your hand . . .
  • 3. Running a Retail Business in Today’s World Traditional print media advertising is disappearing – How do we as business owners get our message out? People balance home<->work life 7 days a week. – Weekly grocery trips are NOT just weekends. – The local farmers market works, but it is not enough. Putting the village of Canada in the palm of your hand . . .
  • 4. Information Deliver Methods – Traditional Methods • • • • • Web-Site Individual Pamphlets Road-side Signage Visitor Guide Personnel Local People Many different channels with many different sources. Putting the village of Canada in the palm of your hand . . .
  • 5. Embracing Technology –Why Mobile? Disruptive technology (2012 data*)      33% of population 60% of internet access 87% of users look for local info 86% mobile ad recognition 89% take follow-up action * Data sources: thinkwithgoogle.com/mobileplanet CWTA – 2012 Customer Attitudes Putting the village of Canada in the palm of your hand . . .
  • 6. Local Food Ecosystem • Connecting consumers to providers o Community, Markets, Producers, Businesses • Open With Extended Hours o A hub to all your digital assets accessed at any time with mobile communications • Your Local Food Shopping Centre o Create linkages across all stakeholders Putting the village of Canada in the palm of your hand . . .
  • 7. Building Your Local Food Network • Connect your “Local Food” Supply Chain with your community • Promote your “Local Food” Producers Artisans Brands • Provide a Complete Experience • Direct Customers to Your Gate Beckwith Berries Putting the village of Canada in the palm of your hand . . .
  • 8. Connect Your Local Food Network • • • Connect with larger organizations - Associate at a provincial level Increase your visibility - Visitor interest will drive discovery Collaborate with other Local Food networks - Strength in numbers and economies of scale Putting the village of Canada in the palm of your hand . . .
  • 9. Expand Your Local Food Network • • • Promote your channel sales o Products are visible in more than one place Collaborate to create an experience o Other healthy products are discovered Leverage other community networks Putting the village of Canada in the palm of your hand . . .
  • 10. No matter what, it’s all connected • Many points of entry to the network o Any element can have their own app o 360o navigation by interest or location • Discovery occurs at multiple levels Putting the village of Canada in the palm of your hand . . .
  • 11. Technology Can Help Reach: Viral natures of Social Media Discovery through mobile technologies Attract: Brand, Appearance, Accessibility Retain: Direct Communications Customer Awareness Providing an Experience Putting the village of Canada in the palm of your hand . . .
  • 12. text2™ Systems Inc. Email: info@text2systems.com URL: www.text2systems.com Ph: 613-456-1094 OR 1-855-288-4748 Putting the village of Canada in the palm of your hand . . .