Definition of Good Food
• Food produced as close to home as
possible, by family farmers and
producers that use sustainable...
Good Food Movement Has
Roots in Organic Food
• Organic farm pioneers
launched an awareness
of good food
• Healthy Soil = H...
Sir Albert Howard
1873-1947
J.I. Rodale
US Organic Pioneer
Soils & Men
Yearbook of Agriculture 1938
by U.S. Department of Agriculture
Organic Foods Production Act
of 1990
• Authorized the USDA to create organic standards and
develop the National Organic Pr...
Proposed Organic Standards Inspire
Vast Pro-Organic Campaign
•
•
•
•

Sewage Sludge
Irradiation
Genetic Engineering
Hormon...
USDA Receives 275,000 Comments
Opposing Proposed Standards
Kathleen Merrigan
Appointed AMS
Administrator
Explosive Growth with Organic
$31.0
$30

$20

$10
$1
$0
1990

2011

Nearly 20% annual growth
Source: Nutrition Business Jo...
Explosive Growth with Organic
Organic/Transitioning

All Farms
300,000

250,000

5,000
4,120

250K
200K

4,000

200,000
3,...
Explosive Growth with Organic
• Sales of organic up
almost 300% 20062012
• 40% fresh produce
• ~40% Canada grown
• Total C...
US and Canadian Organic

Certification standards are equivalent – 2009 international agreement
Challenges with Organic Food
Worker Treatment

• Labor treatment left out of
organic standards
Food Miles
Local is the Hottest Trend
in the Restaurant Industry
Farmers’ Market Growth - USA
Farmers’ Markets - Canada

$3.09
Billion

Farmers’ Markets
Impact the Whole
Economy!

This was the

economic

impact of

f...
Community Supported Agriculture
(CSA’s)

John Peterson’s film, The Real Dirt on Farmer John is a great story
about his fam...
Sustainable Animal Production
Packaged Goods
• Sales of food by artisans is booming!
The Economics of
Local and Organic Agriculture
Jobs
+ Economic Development
+ Strong Public Support
= Opportunity

Photo: S...
“Locally Grown Food is
the latest student
cause…The new activist
phrase on campus is eat
local.”
Time Magazine,
“What’s Co...
Local Food Sales
Disparity
Scaling Up is the Biggest Challenges in
the Good Food Movement
• 99% of all food consumed flows through wholesale
markets
...
Not Enough Farmers
Lack of Food Processing for
Local/Sustainable Food
Lack of Aggregation and
Distribution Infrastructure
Good Food is Not Accessible to All
in Urban and Rural Areas
Addressing These Barriers will Spur
on the Good Food Revolution!
Transparency
• Direct purchasing gives
people the opportunity
to connect with
producers
• Eco-labels give people
more info...
Eco Labels
• Organic

• Naturally Grown

• Fair Trade
Sustainable Animal Production
Programs to Serve Food Deserts

• 1000 Green Cart
Permits are available
in NYC to sell fruits
and vegetables across
all fi...
Urban Agriculture
Beginning Farmer Program
• Prairie Crossing Farm
Incubator
• Farm Beginnings
• Hawthorn Valley
Just Food Ottawa Start-Up Farms
• Provides Land Access
• Alleviates Some StartUp Risks
• Provides Technical
Assistance
• P...
Greenmarkets US Leader in Food
System Development
• Largest Farmers Market
in America
• Greenmarket Co.
• YouthMarket
• Fr...
Connecting Producers with
Wholesale Buyers
FamilyFarmed.org works with:
•
•
•
•
•

Whole Foods
Chipotle
SYSCO
Goodness Gre...
Farm to School Programs
• Increasingly bringing fresh local produce to students
• $6 million in produce from local farms/A...
Wholesale Success
Manual and Training
Teaches farmers about:
•
•
•
•

Post harvest handling
Packing
Maintaining the cold c...
Food Safety Is Key to Ensure the
Growth of the Good Food Movement
The On-Farm
Food Safety
Project
• Funded by USDA RMA
• The On-Farm Food Safety Project
(www.onfarmfoodsafety.org) is a web...
Why Do Farms
Need a
Food Safety Plan?
 Food Safety is key for farms of all sizes,
regardless of the methods of land
manag...
The On-Farm Food Safety
Project
FamilyFarmed.org collaborated with the
following organizations to develop this tool:
•
•
•...
Elements of a Food
Safety Plan
 A written plan, based on GAP/GHP
guidelines, that is unique to a
particular farm.
 Invol...
Risk Areas
The following risk areas are addressed in
the decision tree questioning:













General Requir...
Record Keeping
Templates &
Training Materials
 Even if a farm has proper food safety practices,
there is no way to prove ...
Good Food
Festival & Conference
Good Food Festival & Conference has multiple elements
including:
•
•
•
•
•
•
•

Financing ...
Good Food
Festival & Conference

Chicago March
13th-15th, 2014
Good Food Innovation
and Financing Program

• Educates investors, bankers,
and other financiers about
business opportuniti...
Farms and Food Businesses are
Landing Financing Through
FamilyFarmed.org Connections
Farms and Food Businesses are
Landing Financing Through
FamilyFarmed.org Connections
FamilyFarmed.org Food Hub
Consulting
Three packinghouses launched:
• Blue Ridge Produce, VA
• Kankakee, IL
• Madison, WI
Building
Successful
Food Hubs
Eastern Ontario is a Hotbed of
Good Food Agriculture
• Farms are consolidating across Canada/Ontario
• Small farm geograph...
Political Support for
Local Food is Strong

Ontario Premier Kathleen Wynne is also Agriculture Minister
and strong advocat...
Good Research and Programs Spur
Eastern Ontario Innovation
• Sustain Ontario Leading
with research on
farming, policy, and...
Ontario Local Food Act
Enacted Nov. 5th 2013!
1. To foster successful and
resilient local food economies
and systems throu...
Ontario Local Food Act
New Local Food Fund
$30 Million pledged over
3 years to support
innovative new local food
projects ...
Building Distribution Channels
Online Regional Food Hub
• Businesses Create Profiles
• Advertise Products
• Social Network...
Ontario Greenbelt
1.8 Million Acres
•
•
•
•

Largest permanently protected greenbelt in the world
5500 Farms
Farms are 33%...
Building a Brand is Critical to Building
Market Share
Savor Ottawa Brands Local Foods in
Restaurants, Butcheries, Farmers’...
Local Organic Grains and Soy –
Homestead Organics
Building the whole supply chain

Photos courtesy of Tom Manley
Grazing Days – Grassfed Beef CSA

Photo courtesy of Paul Slomp and Grazing Days

• 40 Head of Cattle/Year
• Rents land, eq...
Organic Meadow Co-op
Started in Dundalk, ON
• Began in 1989
• Has grown from 30 member
farmers to over 100
• Largest Organ...
Eastern Ontario is Poised for
Growth in Good, Local Food
•
•
•
•
•
•

Research
Education
Financing
New Food Hubs
New Local...
The Magic of Good Food
“You never change things by fighting the
existing reality. To change something, build a
new model t...
Get Involved
Sign up for our Newsletter
www.FamilyFarmed.org
Contact
•
•
•
•

Jim Slama
www.FamilyFarmed.org
Email: info@familyfarmed.org
Phone: 708-763-9920
Eolfc 2013   jim slama family farmed org - good food = good business keynote
Eolfc 2013   jim slama family farmed org - good food = good business keynote
Eolfc 2013   jim slama family farmed org - good food = good business keynote
Eolfc 2013   jim slama family farmed org - good food = good business keynote
Eolfc 2013   jim slama family farmed org - good food = good business keynote
Eolfc 2013   jim slama family farmed org - good food = good business keynote
Eolfc 2013   jim slama family farmed org - good food = good business keynote
Eolfc 2013   jim slama family farmed org - good food = good business keynote
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Eolfc 2013 jim slama family farmed org - good food = good business keynote

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The Eastern Ontario Local Food Conference (EOLFC 2013) provided a great opportunity to share information, learn about success stories and gather information on innovative local food businesses, projects and best practices. The conference was organized by KEDCO (Kingston Economic Development Corporation) and the Ministry of Agriculture and Food and the Ministry of Rural Affairs. The theme of the conference was Innovation Driving Local Food and it was held December 3, 2013 at the Ambassador Hotel in Kingston, Ontario, Canada. Jim Slama of Familyfarmed.org keynote presentation on Good Food = Good Business.

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Eolfc 2013 jim slama family farmed org - good food = good business keynote

  1. 1. Definition of Good Food • Food produced as close to home as possible, by family farmers and producers that use sustainable, humane, and fair practices. • A rapidly growing movement driven by strong customer demand.
  2. 2. Good Food Movement Has Roots in Organic Food • Organic farm pioneers launched an awareness of good food • Healthy Soil = Healthy Food = Healthy People
  3. 3. Sir Albert Howard 1873-1947
  4. 4. J.I. Rodale US Organic Pioneer
  5. 5. Soils & Men Yearbook of Agriculture 1938 by U.S. Department of Agriculture
  6. 6. Organic Foods Production Act of 1990 • Authorized the USDA to create organic standards and develop the National Organic Program
  7. 7. Proposed Organic Standards Inspire Vast Pro-Organic Campaign • • • • Sewage Sludge Irradiation Genetic Engineering Hormones and Antibiotics in Meat and Dairy
  8. 8. USDA Receives 275,000 Comments Opposing Proposed Standards Kathleen Merrigan Appointed AMS Administrator
  9. 9. Explosive Growth with Organic $31.0 $30 $20 $10 $1 $0 1990 2011 Nearly 20% annual growth Source: Nutrition Business Journal
  10. 10. Explosive Growth with Organic Organic/Transitioning All Farms 300,000 250,000 5,000 4,120 250K 200K 4,000 200,000 3,000 2,230 150,000 2,000 100,000 50,000 1,000 0 0 2001 2011 Roughly 20% Decline Increase in total acreage - Consolidation Source: Statistics Canada – statcan.gc.ca 2001 2011 Almost 100% Increase In 2006 an additional 11,937 farms reported “Organic but Not Certified” status.
  11. 11. Explosive Growth with Organic • Sales of organic up almost 300% 20062012 • 40% fresh produce • ~40% Canada grown • Total Canadian organic food sales 2012: $3.0B • Total Canadian organic market 2012: Source: Organic Trade Association - http://www.ota.com/pics/media_photos.171.img_filename.pdf $3.7 Billion
  12. 12. US and Canadian Organic Certification standards are equivalent – 2009 international agreement
  13. 13. Challenges with Organic Food
  14. 14. Worker Treatment • Labor treatment left out of organic standards
  15. 15. Food Miles
  16. 16. Local is the Hottest Trend in the Restaurant Industry
  17. 17. Farmers’ Market Growth - USA
  18. 18. Farmers’ Markets - Canada $3.09 Billion Farmers’ Markets Impact the Whole Economy! This was the economic impact of farmers’ Source: http://www.farmersmarketscanada.ca/ markets in Canada in 2008 . Just one of the findings from a new national study— and a number every policy maker should know.
  19. 19. Community Supported Agriculture (CSA’s) John Peterson’s film, The Real Dirt on Farmer John is a great story about his family farm and its path to becoming a successful CSA.
  20. 20. Sustainable Animal Production
  21. 21. Packaged Goods • Sales of food by artisans is booming!
  22. 22. The Economics of Local and Organic Agriculture Jobs + Economic Development + Strong Public Support = Opportunity Photo: Savor Ottawa
  23. 23. “Locally Grown Food is the latest student cause…The new activist phrase on campus is eat local.” Time Magazine, “What’s Cooking on Campus”
  24. 24. Local Food Sales Disparity
  25. 25. Scaling Up is the Biggest Challenges in the Good Food Movement • 99% of all food consumed flows through wholesale markets • Little of this comes from local and sustainable sources • Why is this?
  26. 26. Not Enough Farmers
  27. 27. Lack of Food Processing for Local/Sustainable Food
  28. 28. Lack of Aggregation and Distribution Infrastructure
  29. 29. Good Food is Not Accessible to All in Urban and Rural Areas
  30. 30. Addressing These Barriers will Spur on the Good Food Revolution!
  31. 31. Transparency • Direct purchasing gives people the opportunity to connect with producers • Eco-labels give people more information about their food
  32. 32. Eco Labels • Organic • Naturally Grown • Fair Trade
  33. 33. Sustainable Animal Production
  34. 34. Programs to Serve Food Deserts • 1000 Green Cart Permits are available in NYC to sell fruits and vegetables across all five boroughs • Mobile Good Food Market Toronto – FoodShare Toronto launched in 2012
  35. 35. Urban Agriculture
  36. 36. Beginning Farmer Program • Prairie Crossing Farm Incubator • Farm Beginnings • Hawthorn Valley
  37. 37. Just Food Ottawa Start-Up Farms • Provides Land Access • Alleviates Some StartUp Risks • Provides Technical Assistance • Provides Access to Equipment • 9 Farms Incubated in 2013 Season
  38. 38. Greenmarkets US Leader in Food System Development • Largest Farmers Market in America • Greenmarket Co. • YouthMarket • Fresh Bodegas • New Farmer Development Program • EBT at Farmers Markets
  39. 39. Connecting Producers with Wholesale Buyers FamilyFarmed.org works with: • • • • • Whole Foods Chipotle SYSCO Goodness Greeness O’Hare and Midway Airports • McCormick Place • Green Chicago Restaurant Coalition
  40. 40. Farm to School Programs • Increasingly bringing fresh local produce to students • $6 million in produce from local farms/ABF chicken
  41. 41. Wholesale Success Manual and Training Teaches farmers about: • • • • Post harvest handling Packing Maintaining the cold chain Build relationships with wholesale buyers.
  42. 42. Food Safety Is Key to Ensure the Growth of the Good Food Movement
  43. 43. The On-Farm Food Safety Project • Funded by USDA RMA • The On-Farm Food Safety Project (www.onfarmfoodsafety.org) is a website that helps farmers generate a customized food safety plan.
  44. 44. Why Do Farms Need a Food Safety Plan?  Food Safety is key for farms of all sizes, regardless of the methods of land management and cultivation practices used by the grower.  Foodborne illness can cause serious health issues, some even fatal.  It is often required by wholesale buyers and for GAP certification.
  45. 45. The On-Farm Food Safety Project FamilyFarmed.org collaborated with the following organizations to develop this tool: • • • • • • • • • Chipotle Mexican Grill Community Alliance for Family Farms Compass Group Cornell University Earthbound Farm Farm Aid FDA Goodness Greeness NSF Agriculture (formerly NSF-Davis Fresh) • The Organic Center • Produce Marketing Association • • • • • • SYSCO UC Davis United Fresh University of Minnesota USDA/Risk Management Agency Wallace Center at Winrock International • Western Growers • Wild Farm Alliance • Wisconsin Dept. of Agriculture
  46. 46. Elements of a Food Safety Plan  A written plan, based on GAP/GHP guidelines, that is unique to a particular farm.  Involves a comprehensive assessment of risks for food contamination within an operation.  Provides thorough documentation and records of how food was handled and stored.
  47. 47. Risk Areas The following risk areas are addressed in the decision tree questioning:            General Requirements Worker Health and Hygiene Previous Land Use and Site Selection Agricultural Water Agricultural Chemicals Animal and Pest Control Soil Amendments and Manure Field Harvesting Transportation (Field to Packinghouse) Packinghouse Activities Final Product Transport
  48. 48. Record Keeping Templates & Training Materials  Even if a farm has proper food safety practices, there is no way to prove they were followed if they are not documented. Plus, documentation is often required for wholesale contracts/third party certification.  Each risk area section includes Forms and Training Materials templates to help you document food safety policies, training logs, and various checklists.  All of these documents can be reformatted and adjusted to the needs of the individual operation.
  49. 49. Good Food Festival & Conference Good Food Festival & Conference has multiple elements including: • • • • • • • Financing Conference Trade Show Policy Summit Meet the Buyers Event Farm to School Summit Festival Chef demos/workshops
  50. 50. Good Food Festival & Conference Chicago March 13th-15th, 2014
  51. 51. Good Food Innovation and Financing Program • Educates investors, bankers, and other financiers about business opportunities in local and sustainable food • Brings economic development professionals into the emerging movement • Links farmers and food business owners with capital • Has connected businesses with over $5 million in financing, with the potential to create 300 jobs
  52. 52. Farms and Food Businesses are Landing Financing Through FamilyFarmed.org Connections
  53. 53. Farms and Food Businesses are Landing Financing Through FamilyFarmed.org Connections
  54. 54. FamilyFarmed.org Food Hub Consulting Three packinghouses launched: • Blue Ridge Produce, VA • Kankakee, IL • Madison, WI
  55. 55. Building Successful Food Hubs
  56. 56. Eastern Ontario is a Hotbed of Good Food Agriculture • Farms are consolidating across Canada/Ontario • Small farm geography in Eastern Ontario resisted consolidation • Local Farms better able to respond to local demand • Kingston, Ottawa, and Toronto are hubs of development
  57. 57. Political Support for Local Food is Strong Ontario Premier Kathleen Wynne is also Agriculture Minister and strong advocate for local food.
  58. 58. Good Research and Programs Spur Eastern Ontario Innovation • Sustain Ontario Leading with research on farming, policy, and local food business opportunity ! " " # $ ! &' ( $ %$ )* * " +&, )" * $ $ - . $ )* , / ' . &, )+ . $ . &0 • Sets stage to spur innovation in the Good Food sector
  59. 59. Ontario Local Food Act Enacted Nov. 5th 2013! 1. To foster successful and resilient local food economies and systems throughout Ontario. 2. To increase awareness of local food in Ontario, including the diversity of local food. 3. To encourage the development of new markets for local food.
  60. 60. Ontario Local Food Act New Local Food Fund $30 Million pledged over 3 years to support innovative new local food projects and create jobs
  61. 61. Building Distribution Channels Online Regional Food Hub • Businesses Create Profiles • Advertise Products • Social Network – Style Connections • Almost 2000 Businesses • ParticipatingWholesale Distributors and Retailers Regional Bricks and Mortar Food Hub Networking Developing
  62. 62. Ontario Greenbelt 1.8 Million Acres • • • • Largest permanently protected greenbelt in the world 5500 Farms Farms are 33% Smaller on Average 12% Higher Gross Income than Average
  63. 63. Building a Brand is Critical to Building Market Share Savor Ottawa Brands Local Foods in Restaurants, Butcheries, Farmers’ Markets, and Retail Stores • Over 350 Member Businesses • Events to Build New Markets
  64. 64. Local Organic Grains and Soy – Homestead Organics Building the whole supply chain Photos courtesy of Tom Manley
  65. 65. Grazing Days – Grassfed Beef CSA Photo courtesy of Paul Slomp and Grazing Days • 40 Head of Cattle/Year • Rents land, equipment, freezer space, and vehicle • Financed through issuing small bonds to committed friends and family • Identified huge unmet need for Meat CSA • Demand far outpaces supply
  66. 66. Organic Meadow Co-op Started in Dundalk, ON • Began in 1989 • Has grown from 30 member farmers to over 100 • Largest Organic Cooperative in Canada • Only 15-20% of demand for organic dairy is met by Canada Farmers • Must scale up to meet demand
  67. 67. Eastern Ontario is Poised for Growth in Good, Local Food • • • • • • Research Education Financing New Food Hubs New Local Food Fund Technical Assistance for Farmers and Businesses— Agricultural Management Institute Good Food Must Scale Up to Meet Demand and Grow the Local Economy
  68. 68. The Magic of Good Food “You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.” - Buckminster Fuller
  69. 69. Get Involved Sign up for our Newsletter www.FamilyFarmed.org
  70. 70. Contact • • • • Jim Slama www.FamilyFarmed.org Email: info@familyfarmed.org Phone: 708-763-9920
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