Eolfc 2013 farm girl foods - new and experienced local food marketing approaches

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The Eastern Ontario Local Food Conference (EOLFC 2013) provided a great opportunity to share information, learn about success stories and gather information on innovative local food businesses, projects and best practices. The conference was organized by KEDCO (Kingston Economic Development Corporation) and the Ministry of Agriculture and Food and the Ministry of Rural Affairs. The theme of the conference was Innovation Driving Local Food and it was held December 3, 2013 at the Ambassador Hotel in Kingston, Ontario, Canada. Farm Girl Foods talks about her business in establishing a gourmet food truck in Kingston Ontario - experience and new local food marketing approaches.

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Eolfc 2013 farm girl foods - new and experienced local food marketing approaches

  1. 1. Kingston’s First Gourmet Food Truck Local Seasonal Down Home Comfort Food Experienced and New Local Food Marketing Approaches Tamara Bolger, Chef/Owner December 03, 2013
  2. 2. Farm Girl: Ontario’s First Farm to Table Food Truck Kingston’s First Gourmet Food Truck 2
  3. 3. City Goes Country Kingston’s First Gourmet Food Truck 3
  4. 4. Marketing • Target Market – 30 to 50 Year Old – Higher Price Point • Make what you make for our family • Ontario’s first Farm to Table Food Truck • Locally sourced meat and Produce • Website to anchor the marketing Kingston’s First Gourmet Food Truck 4
  5. 5. Twitter and Facebook Kingston’s First Gourmet Food Truck 5
  6. 6. Food Porn Kingston’s First Gourmet Food Truck 6
  7. 7. #charitycounts Kingston’s First Gourmet Food Truck 7
  8. 8. What’s Next for Farm Girl? Kingston’s First Gourmet Food Truck 8
  9. 9. Thank You Kingston’s First Gourmet Food Truck 9
  10. 10. The Beginning Kingston’s First Gourmet Food Truck 10
  11. 11. Kingston’s Support Kingston’s First Gourmet Food Truck 11
  12. 12. What’s Next Kingston’s First Gourmet Food Truck 12

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