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Why MOOCs Are Good for Higher     and Continuing Education       (And What MOOCs Will Make Your University Do)            ...
To Retrieve This Presentation              Visit:s l i d e s h ar e . n e t / g a r y m a t k i n / u p c e a o nl i ne
Summary of Converging Themes1. The commercialization of OpenCourseWare2. The creation of low cost degrees
Summary of Emerging Themes1. Improving teaching and learning through     online delivery2.   Concentration on assessments3...
Low Cost DegreesTHE WORLD-WIDE AND DESPERATE  NEED FOR LOW-COST HIGHER         EDUCATION
By 2025, 98 million graduates ofsecondary education WILL NOT beable to attend college
To serve these students, 4 largecampuses, serving 30,000students, would have to be builtEVERY WEEK for the next 15 years
Imagine a World in Which       everyone       could learn       anything       anywhere        anytime           for      ...
Commoditization and its Impact on Education Education becomes ubiquitously available at little or  no cost Two elements ...
Commoditization Pushes the “Value  Proposition” to the Periphery                 Content/Information  Wikipedia          G...
Open Education ChannelsGROWTH AND DEVELOPMENT
The Growth and Development of            Open Education Channels1. Early Repositories       3. Utilities  Merlot         ...
Open Repositories: The First Generation1. Merlot2. Connexions3. Subject-matter based
Merlot                  http://www.merlot.org1.   Founded in 1997, a program of the CSU system2.   Learning materials are ...
Open Repositories: The First Generation1. Merlot2. Connexions3. Subject-matter based
Connexions                    http://cnx.org/1.   Founded in 19992.   More than 17,000 learning objects or modules3.   Ove...
Open Repositories: The First Generation1. Merlot2. Connexions3. Subject-matter based
Subject Matter Open Based Repositories Eisenhower National Clearinghouse for Mathematics    and Science http://www.goenc....
OpenCourseWareGROWTH AND DEVELOPMENT
OpenCourseWare: Growth & Development1. MIT (Defining Event)2. OCWC3. UCI
MIT Starts the Ball RollingFeatured in NYTimes, April 4, 2001―The giveawayidea came in atraditionalEurekamoment…‖Charles M...
Users                Educators     Students    Self Learners    OtherMIT OCW‘shas had                             6%    9%...
OpenCourseWare: Growth & Development1. MIT (Defining Event)2. OCWC3. UCI
OCWC Carries the Ball
OpenCourseWare: Growth & Development1. MIT (Defining Event)2. OCWC3. UCI
UCI as an Institutional Example
UC Irvine‘s OCW Launched November 2006 90 complete courses, 300 video lectures, 1,500    learning assets   Contribution...
OpenCourseWare: Growth & Development Utilities1. YouTube2. iTunes
YouTube Uses Video to Open a New OCW Channel
700,000 videolectures available80% of educationchannel trafficcomes from outsideof the U.S.University partnersinclude MIT,...
OpenCourseWare: Growth & Development Utilities1. YouTube2. iTunes
An iTunes Course it Easier   Entire Makes in One App
 500,000 lectures From institutions in 26 countries Stanford, Yale, MIT, Oxford, UC Berkeley, MoMA, the New York Public...
OpenCourseWare: Open Textbooks
The Institutional Case for OCW1.  Serve current students (supports teaching and learning)2.  Attract new students3.  Suppo...
MOOCs
MOOCs: Stanford Starts the Ball RollingMarch 2011      Sebastian Thrun of Stanford attends Ted talk by                Salm...
The Response
 Coursera was launched on April 18, 2012 Started with 2 founders, Daphne Koller and Andrew    Ng, now with 20+ employees...
1.    Berklee College of Music                   20.   University of Edinburgh2.    Brown University                      ...
Coursera‘s Model Will Disrupt Higher Education Offers high-quality, university level courses (from top 50    universities...
How Does Coursera Plan to Make Money in the Future? Certifications Offering "Secure Assessments‖ Employee Recruiting E...
The Unstated Monetization Models Advertising Selling student data/personal information Selling ancillary materials
UCI‘s Coursera Student Survey Data UCI‘s report is based on 11,194 survey responses  received during the period 9/19/12 -...
Coursera Student Survey Data Slightly more than 1/2 of students state they selected their classes  because they expect it...
   Launched April 2o12   Founded by 3 Roboticists: Sebastian Thrun, David Stavens, Mike Sokolsky   Funded by Charles Ri...
The Udacity Model: Plans for Monetizing Plans to monetize its ―students‘ skills‖ Udacity will help with job placement by...
 Launched February 2010 Founders are Eren Bali, Oktay Caglar, and Gagan Biyani Initial $1 million investment raised fro...
How Does Udemy Make Money About 90% of the courses on Udemy are free When an instructor does charge, Udemy pays the  ins...
 Founded May 2012 Harvard and MIT are founding partners edX offers online courses and Harvard and MIT will use edX  to ...
More About edX More than 140 institutions from around the world have    expressed interest in collaborating with edX   E...
The Cost of Degrees in the U.S.                    Tuition, Fees, and         ENROLLMENT                    LivingPublic 2...
Inflation-Adjusted Published Tuition and Fees Relative to       1982-83, 1982-83 to 2012-13 (1982-83 =100)                ...
The Personal Cost and Peril
Institutional Responses—International Community Colleges Degree Completion—the Low Hanging Fruit New Entrants MOOCs
Degree Completion Institutions—The 1970s1. Regents College (Excelsior)2. Thomas Edison State University3. Charter Oak Stat...
New Providers of Low Cost Degrees1. University of Washington2. University of Wisconsin3. University of North Carolina4. Ca...
OCW, MOOCs, and the Universal Degree Excelsior and Saylor University of Washington and Coursera Antioch and Coursera
The deal represents one of the first instances     of a third-party institution buying permission to incorporate a MOOC in...
Predictions About Effects of MOOCs on      Higher Education: The MACRO Level MOOCs will:  1. Help higher education instit...
Predictions About Effects of MOOCs on      Higher Education: The MACRO Level MOOCs will:  5. Be an important factor in th...
Predictions About Effects of MOOCs on       Higher Education: The MICRO Level MOOCs will:  1. Continue to proliferate as ...
Predictions About Effects of MOOCs on        Higher Education: The MICRO Level MOOCs will:  5. The average enrollment siz...
Predictions About Effects of MOOCs on        Higher Education: The MICRO Level MOOCs will:  9.  The ‗monetization‖ strate...
Elements for Successfully Implementing Online     and Open Education on Your Campus1.       Institutionalized Receptivity ...
For More InformationCONTACT KATHY TAM AT KSTAM@UCI.EDU     DOWNLOAD PRESENTATION AT: slideshare.net/garymatkin/upceaonline
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There are two very powerful trends in higher education that are converging—the commercialization of OpenCourseWare (OCW) and the strong national and international interest in lowering the cost of degree attainment. This presentation will trace the history and then detail the current events leading up to the converging of these two trends as symbolized by several recent announcements about the granting of credit for learning achieved primarily through OCW.

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  • There are two very powerful trends in higher education that are converging—the commercialization of OpenCourseWare (OCW) and the strong national and international interest in lowering the cost of degree attainment. This presentation will trace the history and then detail the current events leading up to the converging of these two trends as symbolized by several recent announcements about the granting of credit for learning achieved primarily through OCW.
  • This presentation will also consider some emerging trends that will continue with increased vigor—the proliferation of high-quality open materials, the incorporation of open material in traditional degree offerings,including the "flipped classroom” concept, and the creation of sustained online learning communities.
  • UNESCO calculatesthat by 2015 just about 1 billion people who could benefit from higher education will not be able to get it. Serving these people is impossible with traditional campus-based higher education. The answer to this crisis is in online education as is indicated by a list of the universities (all using online education extensively) enrolling over 100,000.
  • Yet there is absolutely no way that the demand for education, to sustain social and economic growth and to address our many problems, can be satisfied by traditional higher education.
  • The demands for workforce education cannot be met by traditional degree programs. Degree education is not affordable by world economies and is often not the appropriate format for many learning objectives.
  • The purpose of this presentation is to make and document the point that this is no longer a vision, but now a prediction. This prediction presents serious threats to traditional higher education, and, in fact, gives us a window into what has been called “post-traditional” higher education. Institutions now have a responsibility to help our institutions recognize the opportunities and threats that this “imperative” holds for their futures.
  • First, two critical aspects of education, content and communication have become free or very low cost. Commoditization is a more recent concept, created by Tim O’Reilly, founder and CEO of O’Reilly Media, Inc., and who coined “Web 2.0” to distinguish what he saw as the use of the Web as a communication and social networking vehicle as contrasted with its initial use as a content and information delivery vehicle. Observing the growth and dynamics behind the development and progress of open source software (free, developed through voluntary communities), O’Reilly applied the “law of conservation of attractive profits” to the phenomenon of open products. When attractive profits disappear at one stage in the value chain because a product becomes modular and commoditized, the opportunity to earn attractive profits with proprietary products will usually emerge at an adjacent stage.
  • Commoditization pushes the traditional “value proposition” of an industry to the periphery of the good or service. The consequences of the commodification of education are more clearly seen if we observe what happened in the content and communication industries. Providers of content (publishers, encyclopedias) gave way to organizations which provided free content but charged or benefitted from peripheral services (Wikipedia, Google, iTunes and YouTube). Commodification of communications spawned the social network industry and web-based communication (Skype, Facebook, and Twitter). In education we’re seeing the creation of organizations and businesses designed to deliver free services associated with learning pathways (repositories of learning objects and supplemental instruction). Again, the OER/OCW movements are the result of and benefit from the long-term shift in education toward commodification.
  • The development of the OCW and Open Educational Resources (OER) movements both started in the form of open, easily accessible repositories of "learning objects,” discrete files containing material that were intended for use in the teaching/learningprocess.
  • Begun in 1997 at the California State University System, MERLOT has grown into a multi-campus and multi-state consortium serving over 108,000 members, with a collection of over 38,000 online learning resources. The MERLOT collection, which has been designed to help people find learning materials quickly and easily, is a continually growing catalog of teaching tools and support resources supported by an active community of people interested in enriching educational experiences using technology.MERLOT’s collection is an open access, user-centered, searchable repository of peer-reviewed and selected resources, catalogued by its members, and curated by editorial boards organized around academic disciplines. The collection also features annotations from MERLOT members—user comments, assignments, and personal collections. While primarily oriented towards higher education, MERLOT’s communities and collections of Open Educational Resources (OER) are used by others in secondary education, K-12 initiatives, workforce development, and continuing education.
  • Founded in October 1999, Connexions is a dynamic digital educational ecosystem consisting of an educational content repository and a content management system optimized for the delivery of educational content. Connexions is one of the most popular open education sites in the world. Its more than 17,000 learning objects or modules in its repository and over 1000 collections (textbooks, journal articles, etc.) are used by over 2 million people per month. Its content services the educational needs of learners of all ages, in nearly every discipline, from math and science to history and English to psychology and sociology.
  • Here is a list of a few open repositories that were created to serve the needs of certain populations but which were also open to everyone.
  • Perhaps the most significant event in the creation of the OCW movement was the decision by MIT's faculty in 2001 to place all of MIT's courses online in an open format. By 2007, MIT had placed 1800 courses on its OCW site.
  • The MIT OCW site remains one of the most heavily used of all such open sites. The site currently experiences over 1 million visits per month.
  • MIT, with support from the Hewlett Foundation, started the OCWC which grew quickly in its international institutional membership and most impressively with its production of open courses which today numbers well over 25,000 courses.
  • UCI’s open education project has grown significantly in just six years to include contributions from 80 UCI faculty members, 90 complete courses, 300 video lectures and over 1,500 learning assets. The Web site has achieved global appeal, receiving over 1 million cumulative visits, not including traffic to our YouTube and iTunes sites. Over 38% of visitors are from countries outside of the U.S. The site is consistently ranked alongside the top ten OCW projects in the U.S., among MIT, Tufts, Notre Dame, and Johns Hopkins University. UCI’s faculty members have experienced and understand the significance of OCW, for themselves, their colleagues, and their students. UCI is a sustaining member of the OCWC. Unlike many other institutional OCW projects that offer only degree courses as OCW, UCI has paid special attention to the targeting of specific, deserving audiences who seek to continue their education. These audiences are served with stand alone or self- paced courses designed specifically for their needs.
  • The development of the OCW and Open Educational Resources (OER) movements both started in the form of open, easily accessible repositories of "learning objects,” discrete files containing material that was intended for use in the teaching/learningprocess.
  • In a pathway parallel to the organized and separately developed model for OCW, YouTube attracted several universities, including most prominently UC Berkeley, with its capacity of accepting lecture-length videos of classroom lectures. This opened a huge channel for OCW, one in which any university willing to simply video capture a lecture and post it for the world to see could do so easily and cheaply. YouTube currently hosts over 700,000 video lectures, allowing users to browse for courses within three categories: primary/secondary, higher education, and lifelong learning.
  • iTunes created an section called iTunesU to provide a channel for open education. While it offered a broader format, not restricted to video formats in the YouTube manner, iTunesU was initially restricted in its scope. But with its recent announcement regarding the lifting of restrictions, the volume of OCW materials in their repository will rise significantly. The site features more than 500,000 lectures, videos, books, and other resources on thousands of subjects from Algebra to Zoology from education and cultural institutions in 26 countries--including Stanford, Yale, MIT, Oxford, UC Berkeley, MoMA, the New York Public Library, and the Library of Congress.
  • Again, in a separate and parallel fashion, fueled by the rapidly rising cost of textbooks, the Open Text Book movement formed and today is making sharp inroads on the textbook publishing industry. In fact, a number of publishers are exploring very low cost or free access to their textbooks seeking income from the services that surround textbooks such as tutoring and digital learning supplements. Many textbooks today resemble courses in their digital expression. 
  • The first MOOC was created in August 2011 by two Stanford professors, Peter Norvig and Sebastian Thrun. It's unlikely subject for such a popular course was artificial intelligence. It rapidly enrolled 58,000students who learned about it through a network of people interested in the subject, but as word spread enrollments jumped to over 160,000. The huge publicity gained by this effort and the very large numbers of enrollments quickly caught the attention of seed and venture investors and MOOCs were the newest big thing in higher education. 
  • The response to Stanford's success in two courses was immediate. A number of start-up companies or organizations were formed to take advantage of what looked like a version of another Facebook. The variety of the responses and the ways that investors believe that they can gain a return on their investments is interesting. 
  • Coursera a higher-ed startup focused on bringing Ivy League caliber courses to the masses, for free. Coursera has the ability to reach a vastly engaged audience from their partnerships with universities like Stanford, Princeton, and UPenn.
  • Coursera is a social entrepreneurship company that partners with the top universities in the world to offer courses online for anyone to take, for free. Coursera envisions a future where the top universities are educating not only thousands of students, but millions. Its technology enables professors to teach tens or hundreds of thousands of students.
  • Coursera doesn’t know exactly how it will profit from the free courses it is offering with major universities. The contract proposes 8 potential ways to generate income, which the universities agreed to in spirit. But few if any of these ideas are currently happening and seem to be ideas for the future.
  • Udacity believes that university-level education can be both high quality and low cost. Using the economics of the Internet, we've connected some of the greatest teachers to hundreds of thousands of students in almost every country on Earth. Udacity was founded by three roboticists who believed much of the educational value of their university classes could be offered online for very low cost. A few weeks later, over 160,000 students in more than 190 countries enrolled in our first class, "Introduction to Artificial Intelligence." The class was twice profiled by the New York Times and also by other news media.
  • Udemy claims to recruit the world's top experts, including New York Times best-selling authors, CEOs, celebrities, and Ivy League professors. These expert instructors have taught over 200,000 students on Udemy, helping them learn everything from programming to yoga to design to salsa and more. Udemy's platform makes it easy for experts to build an online course. Instructors can use video, PowerPoint, PDFs, audio, zip files and live classes to quickly build a course and share their expertise with anyone in the world with an internet connection.The million-dollar milestone and the redesign of its teacher-facing UI come on the heels of strong growth for the startup over the last year. Over the last nine months, the co-founder said, the company has been seeing steady 20 percent month-over-month growth. To date, instructors have published 5,000 courses on Udemy in subjects ranging from self-help and design to photography and programming, with 1,500 of those being paid courses — a number that has increased 7-fold since last year.
  • EdX is a not-for-profit enterprise of its founding partners Harvard University and the Massachusetts Institute of Technology that features learning designed specifically for interactive study via the web. Based on a long history of collaboration and their shared educational missions, the founders are creating a new online-learning experience with online courses that reflect their disciplinary breadth. Along with offering online courses, the institutions will use edX to research how students learn and how technology can transform learning–both on-campus and worldwide. Anant Agarwal, former Director of MIT's Computer Science and Artificial Intelligence Laboratory, serves as the first president of edX. EdX's goals combine the desire to reach out to students of all ages, means, and nations, and to deliver these teachings from a faculty who reflect the diversity of its audience. EdX is based in Cambridge, Massachusetts and is governed by MIT and Harvard.
  • U.S. students today graduate with an average student debt of about $26,000, but this average masks the scope of the problem for individuals. Debt for a bachelor’s degree can range has high as $50,000 +. For graduates starting out in a tough job market with an obligation to make monthly payments is discouraging to say the least and weighs on the public psychology. This burden is virtually inescapable—such debts, which are usually guaranteed by the federal government cannot be relieved by bankruptcy proceedings and are subject to the same collection methods as those who owe delinquent taxes.  Total student debt in the U.S. now topped $1 trillion in 2012. When compared to the total consumer debt in the U.S. of $11 trillion, which has been falling in recent years, student debt threatens the very economic health of the nation just as mortgage debt did a few years ago.
  • Unlike almost every other country in the world, the U.S. has a tradition of education as a primary means of upward social mobility and the treatment of the cost of education as an investment in the future of its children, investment in the very literal sense of saving and then spending money on a college education. This investment mentality has underlined the market aspects of education in the U.S. and, of course, the cost of education is a significant market element. The cost of education was also extremely important during the time when the U.S. was moving from elite to mass higher education. For instance, the GI bill immediately after WWII dramatically reduced the personal cost of higher education for millions of Americans, driving an otherwise unemployed workforce into colleges to gain the skills needed for the growth of our economy in the 1950s and 1960s. Both to provide additional infrastructure for mass higher education, and to improve access, both financial and geographical, and particularly to provide a nation-wide "second chance" pathway, the U.S. system of community colleges became one of the first efforts to reduce the cost of higher education and remains so today. In addition, the U.S. system for "banking" academic credits created a large number of students with some college education (including education from the inexpensive community colleges) but not enough for a four year degree. Targeting this population has been important in our history and has recently attracted much attention as unemployment and the shortage of skilled workers in the U.S. has converged in a highly politicized climate. The forces we see at play now, rising personal costs of higher education, increasing student debt, unemployment, unmet workforce needs, and the political climate which encourages wide spread criticism of public institutions has paved the way for new providers in the low cost degree and degree completion field. Finally, the role of OCW as revealed by the publicity surrounding MOOCs has begun to be a major factor in lowering the cost of degree education in the U.S.
  • The 1970s saw a surge of interest in helping people complete their degrees, some of whom had their education interrupted by war or financial difficulties. Several states started institutions with an emphasis on giving 4-year degree credit for courses taken at other institutions or who could "test out" of courses, obtain credit for experience or non-accredited learning, and take additional courses to complete their degrees.
  • The current climate has created an imperative for public universities to provide a low cost, part-time, non-residential, online, option for a low cost degree.
  • Just now becoming evident is the use of OCW by major institutions and organizations in the offering of low cost degrees. These three examples provide different models for the future of higher education in the U.S. (first) and the world.
  • Coursera and Antioch College have entered “into a contract to license several of the courses Courserahas built. Antioch University, would offer versions of the MOOCs for credit as part of a bachelor’s degree program. ”The deal represents one of the first instances of a third-party institution buying permission to incorporate a MOOC into its curriculum…..in an effort to lower the full cost of a degree for students.” Kolowich, Steve. “MOOCs for Credit,” Inside Higher Ed, October 29, 2012.
  • Transcript of "upceaonline"

    1. 1. Why MOOCs Are Good for Higher and Continuing Education (And What MOOCs Will Make Your University Do) GARY W. MATKIN, PH.D., DEANCONTINUING EDUCATION, DISTANCE LEARNING AND SUMMER SESSION UNIVERSITY OF CALIFORNIA, IRVINE UPCEA MANAGEMENT OF ONLINE PROGRAMS SEMINAR NOVEMBER 7, 2012
    2. 2. To Retrieve This Presentation Visit:s l i d e s h ar e . n e t / g a r y m a t k i n / u p c e a o nl i ne
    3. 3. Summary of Converging Themes1. The commercialization of OpenCourseWare2. The creation of low cost degrees
    4. 4. Summary of Emerging Themes1. Improving teaching and learning through online delivery2. Concentration on assessments3. The proliferation of open materials4. The incorporation of open material in "regular" (or traditional) degrees5. The creation of viable and sustained learning communities
    5. 5. Low Cost DegreesTHE WORLD-WIDE AND DESPERATE NEED FOR LOW-COST HIGHER EDUCATION
    6. 6. By 2025, 98 million graduates ofsecondary education WILL NOT beable to attend college
    7. 7. To serve these students, 4 largecampuses, serving 30,000students, would have to be builtEVERY WEEK for the next 15 years
    8. 8. Imagine a World in Which everyone could learn anything anywhere anytime for free
    9. 9. Commoditization and its Impact on Education Education becomes ubiquitously available at little or no cost Two elements that are essential to education— content and communication—which are already commoditized The commodification of education both threatens and provides huge opportunities for universities
    10. 10. Commoditization Pushes the “Value Proposition” to the Periphery Content/Information Wikipedia Google iTunes YouTube Communication/Interaction (Web 2.0) Skype Facebook Twitter Learning Pathways Flat World Kahn OCWC Merlot Connexions Knowledge Academy
    11. 11. Open Education ChannelsGROWTH AND DEVELOPMENT
    12. 12. The Growth and Development of Open Education Channels1. Early Repositories 3. Utilities  Merlot  YouTube  Connexions  iTunes  Subject-matter based 4. Open Textbooks2. OpenCourseWare  MIT  OCWC  UCI
    13. 13. Open Repositories: The First Generation1. Merlot2. Connexions3. Subject-matter based
    14. 14. Merlot http://www.merlot.org1. Founded in 1997, a program of the CSU system2. Learning materials are categorized into 19 different learning material types3. Over 38,000 learning materials are available in the Merlot repository4. Received 638,000 visits since January 20125. Community of over 108,000 members
    15. 15. Open Repositories: The First Generation1. Merlot2. Connexions3. Subject-matter based
    16. 16. Connexions http://cnx.org/1. Founded in 19992. More than 17,000 learning objects or modules3. Over 1000 collections (textbooks, journal articles)4. Used by over 2 million people per month
    17. 17. Open Repositories: The First Generation1. Merlot2. Connexions3. Subject-matter based
    18. 18. Subject Matter Open Based Repositories Eisenhower National Clearinghouse for Mathematics and Science http://www.goenc.com/ National Science Digital Library http://nsdl.org/ The Math Forum at Drexel University http://mathforum.org/ iLumina for Science and Mathematics http://www.ilumina-dlib.org/ Digital Library for Earth Science Education http://www.dlese.org/library/index.jsp
    19. 19. OpenCourseWareGROWTH AND DEVELOPMENT
    20. 20. OpenCourseWare: Growth & Development1. MIT (Defining Event)2. OCWC3. UCI
    21. 21. MIT Starts the Ball RollingFeatured in NYTimes, April 4, 2001―The giveawayidea came in atraditionalEurekamoment…‖Charles M. Vest
    22. 22. Users Educators Students Self Learners OtherMIT OCW‘shas had 6% 9%significantimpact and 43% 42%site visitorsexpect morein the future  80% of visitors rate OCWs impact as extremely positive or positive; 91% expect that level of future impact  96% of educators say the site has/will help improve courses  96% of visitors would recommend the site
    23. 23. OpenCourseWare: Growth & Development1. MIT (Defining Event)2. OCWC3. UCI
    24. 24. OCWC Carries the Ball
    25. 25. OpenCourseWare: Growth & Development1. MIT (Defining Event)2. OCWC3. UCI
    26. 26. UCI as an Institutional Example
    27. 27. UC Irvine‘s OCW Launched November 2006 90 complete courses, 300 video lectures, 1,500 learning assets Contributions from over 80 UCI faculty members 38% of site visitors are from outside the U.S. Most visited courses are CSET, receiving over 50% of all traffic 2-3 days prior to exam Project received 5 awards in 2011 and 1 award in 2012
    28. 28. OpenCourseWare: Growth & Development Utilities1. YouTube2. iTunes
    29. 29. YouTube Uses Video to Open a New OCW Channel
    30. 30. 700,000 videolectures available80% of educationchannel trafficcomes from outsideof the U.S.University partnersinclude MIT, UCBerkeley, Stanford,Yale, Harvard, Carnegie Mellon
    31. 31. OpenCourseWare: Growth & Development Utilities1. YouTube2. iTunes
    32. 32. An iTunes Course it Easier Entire Makes in One App
    33. 33.  500,000 lectures From institutions in 26 countries Stanford, Yale, MIT, Oxford, UC Berkeley, MoMA, the New York Public Library, and the Library of Congress
    34. 34. OpenCourseWare: Open Textbooks
    35. 35. The Institutional Case for OCW1. Serve current students (supports teaching and learning)2. Attract new students3. Support faculty in both course authoring and delivery4. Facilitate accountability and aid continuous improvement5. Advance institutional recognition and reputation6. Support the public service role of institutions7. Disseminate the results of research and thereby attract research funding8. Serve as a repository for a wide range of digital assets9. Serve learning communities of all types10. Enhance international service and reputation11. Serves as a mechanism for fundraising
    36. 36. MOOCs
    37. 37. MOOCs: Stanford Starts the Ball RollingMarch 2011 Sebastian Thrun of Stanford attends Ted talk by Salman KahnJuly 2011 Thrun and Norwig announce the Stanford AI courseOctober 2011 New York Times front page article on the AI course enrollmentsDecember 2011 Udacity and ―MITx‖ launchedJanuary 2012 Kohler and Ng of Stanford launch Coursera with $16 million in VC fundsMay 2012 MIT and Harvard announce edX with $60 million in start up fundingJuly 2012 Coursera has 16 universities and 100 coursesAugust 2012 Coursera hits 1 million studentsSeptember Coursera expands to 33 institutions offering over 2002012 courses
    38. 38. The Response
    39. 39.  Coursera was launched on April 18, 2012 Started with 2 founders, Daphne Koller and Andrew Ng, now with 20+ employees, 13 of which are Stanford Grads Coursera has raised over $16 million in funding 33 University Partners, 1.7 million followers, 200 courses Each course registering over 100,000 students No solid business plan developed Uses cohort model Wants to present the ―world‘s best courses‖ Admits only elite universities: ―top 50‖
    40. 40. 1. Berklee College of Music 20. University of Edinburgh2. Brown University 21. University of Florida3. California Institute of Technology 22. University of Illinois at Urbana-4. Columbia University Champaign5. Duke University 23. University of London International6. École Polytechnique Fédérale de Lausanne Programmes7. Emory University 24. University of Maryland, College Park8. Georgia Institute of Technology 25. University of Melbourne9. Hebrew University of Jerusalem 26. University of Michigan10. Johns Hopkins University 27. University of Pennsylvania11. Mount Sinai School of Medicine 28. University of Pittsburgh12. Ohio State University 29. University of Toronto13. Princeton University 30. University of Virginia14. Rice University 31. University of Washington15. Stanford University 32. Vanderbilt University16. The Hong Kong University of Science and 33. Wesleyan University Technology17. The University of British Columbia18. University of California, Irvine19. University of California, San Francisco
    41. 41. Coursera‘s Model Will Disrupt Higher Education Offers high-quality, university level courses (from top 50 universities) particularly in Social Sciences and Humanities Courses are 6-10 weeks long with 1-2 hours of video per week Uses a cohort model Snap quizzes, weekly exercises, ranging from problem sets to spreadsheets to design projects or essays, and sometimes a final project or exam Virtual student study groups by language or time zone Limits video to less than 10 minutes
    42. 42. How Does Coursera Plan to Make Money in the Future? Certifications Offering "Secure Assessments‖ Employee Recruiting Employee or University Screening Tutoring or Manual Grading Corporate/University Enterprise Model Sponsorships Selling Courses to Community Colleges Charging Tuition
    43. 43. The Unstated Monetization Models Advertising Selling student data/personal information Selling ancillary materials
    44. 44. UCI‘s Coursera Student Survey Data UCI‘s report is based on 11,194 survey responses received during the period 9/19/12 - 11/1/12 During this same period, 94,246 enrollments were generated across 7 courses Indications:  Nearly 6 in 10 students registering for UCI classes on Coursera are from outside the United States
    45. 45. Coursera Student Survey Data Slightly more than 1/2 of students state they selected their classes because they expect it to be enjoyable; nearly the same number also state the course they selected relates to their current or future career plans I selected this course because it was developed by the University of California, Irvine Im curious about what its like to take an online course This class relates to my current employment or career I want to earn a credential to add to my resume/CV This subject is relevant to my academic field of study This class relates to my future career plans I think this course will be fun and enjoyable 0% 10% 20% 30% 40% 50% 60%
    46. 46.  Launched April 2o12 Founded by 3 Roboticists: Sebastian Thrun, David Stavens, Mike Sokolsky Funded by Charles River Ventures 1st Class was ―Introduction to Artificial Intelligence,‖ enrolling over 160,000 students in more than 190 countries 800,000 students in 16 Open Courses Not a cohort model, Start Class at any Time, Self-Paced Courses Categorized by Beginning, Intermediate, Advanced Each course consists of several units comprised of video lectures with closed captioning, in conjunction with integrated quizzes to help students understand concepts and reinforce ideas, as well as follow-up homework which promotes a "learn by doing" model Upon completing a course, students receive a certificate of completion indicating their level of achievement, signed by the instructors, at no cost. 50,000 certificates of completion issued as of October 2012 Not yet institutionally-sponsored
    47. 47. The Udacity Model: Plans for Monetizing Plans to monetize its ―students‘ skills‖ Udacity will help with job placement by selling student leads to recruiters Final exams are proctored for a fee Further plans for certification options would include a "secured online examination" as a less expensive alternative to the in-person proctored exams
    48. 48.  Launched February 2010 Founders are Eren Bali, Oktay Caglar, and Gagan Biyani Initial $1 million investment raised from angel investors in August 2010 Current funding raised is at $4 million Over 5,000 courses (of those, 1,500 are paid courses) Over 200,000 students Web site allows anyone create and upload courses Offers new course authoring tool— ―teacher-facing course creation‖ platform
    49. 49. How Does Udemy Make Money About 90% of the courses on Udemy are free When an instructor does charge, Udemy pays the instructor 70% of the revenue Through affiliate marketing, anyone can make money by selling Udemy courses to their audience. The Udemy Affiliate Marketing Program rewards affiliates 50% of all course sales generated by an affiliate. Affiliates can start a campaign by choosing one of the many courses enrolled in the Udemy AMP
    50. 50.  Founded May 2012 Harvard and MIT are founding partners edX offers online courses and Harvard and MIT will use edX to research how students learn and how technology can transform learning–both on-campus and worldwide Currently offers HarvardX, MITx and BerkeleyX classes online for free. Beginning in Summer 2013, edX will also offer UTx (University of Texas) classes online for free The UT System is making a $5 million investment in the edX platform More than 150,000 students from over 160 countries registered for MITxs first course, 6.002x: Circuits and Electronics. The age range of students certified in this course was from 14 to 74 years-old.
    51. 51. More About edX More than 140 institutions from around the world have expressed interest in collaborating with edX EdX is focused above all on quality and developing the best not-for-profit model for online education A―X University‖ Consortium is being established by Harvard, MIT, UCB and the UT System Each member of the consortium will offer courses on the edX platform as an ―X University‖ Certificates of completion will be issued by edX under the name of the underlying "X University" from where the course originated, i.e. HarvardX, MITx or BerkeleyX The certificates for courses completed in Fall 2012 will be free There are plans to charge a modest fee for certificates in the future
    52. 52. The Cost of Degrees in the U.S. Tuition, Fees, and ENROLLMENT LivingPublic 2-year 10,550 7,285,000Public 4-Year $17,860 9,925,000Private 4-Year $39,518 3,822,000For Profit 4-Year $15,172 (Room and 2,426,000 Board not included) SOURCE: The College Board, Trends in College Pricing 2012
    53. 53. Inflation-Adjusted Published Tuition and Fees Relative to 1982-83, 1982-83 to 2012-13 (1982-83 =100) SOURCE: The College Board, Trends in College Pricing 2012, Figure 5.
    54. 54. The Personal Cost and Peril
    55. 55. Institutional Responses—International Community Colleges Degree Completion—the Low Hanging Fruit New Entrants MOOCs
    56. 56. Degree Completion Institutions—The 1970s1. Regents College (Excelsior)2. Thomas Edison State University3. Charter Oak State College (Connecticut)
    57. 57. New Providers of Low Cost Degrees1. University of Washington2. University of Wisconsin3. University of North Carolina4. Cal State University
    58. 58. OCW, MOOCs, and the Universal Degree Excelsior and Saylor University of Washington and Coursera Antioch and Coursera
    59. 59. The deal represents one of the first instances of a third-party institution buying permission to incorporate a MOOC into its curriculum — and awarding credit for the MOOC.
    60. 60. Predictions About Effects of MOOCs on Higher Education: The MACRO Level MOOCs will: 1. Help higher education institutions, especially the elite institutions, embrace online education in all its forms, including in classroom-based instruction 2. Rapidly advance the creation and use of open educational resources (OER) 3. Increase the use of transfer credits in the achieving of degrees 4. Help lower the cost of higher education
    61. 61. Predictions About Effects of MOOCs on Higher Education: The MACRO Level MOOCs will: 5. Be an important factor in the use of new instructional technology by all institutions to improve teaching and learning 6. Promote peer to peer interactions and the learning associated with them and speed the development of viable online learning communities 7. Speed the value, legitimacy, and use of degree-alternative certifications in both personal and employment-related learning projects 8. Promote the use of competency-based assessments for degree and non-degree education
    62. 62. Predictions About Effects of MOOCs on Higher Education: The MICRO Level MOOCs will: 1. Continue to proliferate as will the ―channels‖ and the number of institutions engaged in them, to become a permanent feature of the higher education landscape 2. Content will be the most significant driver of MOOC enrollments (what do I want to know?) 3. Elite universities will engage in MOOCs for reputational and revenue generating reasons 4. Second and third tier institutions will engage in MOOCs to reduce costs
    63. 63. Predictions About Effects of MOOCs on Higher Education: The MICRO Level MOOCs will: 5. The average enrollment size of MOOCs will decline as MOOCs proliferate 6. MOOC channels, and institutional contributors will specialize along subject matter lines 7. All LMS technologies will incorporate functions and utilities to serve MOOCs 8. MOOC technology, channels, and institutions will continue to add service features for the learner, some of which will be free and some of which will require the payment of a fee
    64. 64. Predictions About Effects of MOOCs on Higher Education: The MICRO Level MOOCs will: 9. The ‗monetization‖ strategies of MOOC channels will soon become obvious and will feature learning assessment, advertising, data selling, and associated services (tutoring, the sale of supplemental learning materials, the tying of learning assessments to degrees and employment opportunities) 10. Universities will receive enough revenue to cause them to continue to supply content 11. All universities will become more flexible in accepting non- traditional learning assessments for transfer credit
    65. 65. Elements for Successfully Implementing Online and Open Education on Your Campus1. Institutionalized Receptivity will:  Flexible staff willing to make changes  An inventory/history of open content  Technical infrastructure  People and skill sets  Institutional credibility  Administrative structure  Money to invest  OER and OCW National and International contacts  Technical capacity  Responsible resource allocation planning
    66. 66. For More InformationCONTACT KATHY TAM AT KSTAM@UCI.EDU DOWNLOAD PRESENTATION AT: slideshare.net/garymatkin/upceaonline
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