Rethinking the North-South Relationship
in the Americas
Connexions Conference 2009. OCWC Regional Meeting
Gary W. Matkin, Ph.D., UC Irvine
Larry Cooperman, MA.Ed., UC Irvine
Felipe Spinelli de Carvalho, FGV

A Partnership Spanning
Nations and Cultures
5/19/2009 Slide 2

A Partnership • Partnership for OCW and
Spanning Nations &
Cultures
academic programs
• Sharing and republishing
of OCW content
• Translation and
“localizing” of content
developed in U.S.,
adapted to Brazilian
experience
• Sharing of content from
Southern hemisphere to
5/19/2009
Northern Slide 3

A Partnership • Innovation from Brazil
Spanning Nations &
Cultures
which might be adopted
elsewhere to intensify
use of OCW
• Institutional benefits
gained from PR and
OCWC membership
• Benefits from OCW that
can accrue to academic
programs in terms of
exposure and traffic
5/19/2009 Slide 4

Decade Long Partnership
• Over 26,000 face-to-face • Brazil’s largest non-
students governmental provider of
• 4,000 online enrollments distance learning
• Ranked 12th among the • Nonprofit foundation
nation’s best public • 26,000 online students
universities • Public Administration,
Business, Economics,
Law

FGV and UCI Before OCW
• The Beginning
– FGV partner Strong Consultancy is UCI partner
for English language programs
– FGV Online integrated UCI Project
Management program as MBA module
– FGV Online translated and localized six UCI
courses
• Added content and cases

FGV and UCI Before OCW
• Working Together
– FGV Online and UCI Distance Learning Center
produce online courses that:
• Contain multimedia elements
• Are instructionally designed
– Beyond syllabi and PowerPoints
• Embed textual instructional narrative
– Nonetheless, conversion is an extensive effort!

Our OCW Partnership

Huge Results
• 173,000+ visits to FGV • 20,000 visits in 1st ten
OCW site days of course “Live” date
• Over 18,000 students • Of 20,000 visits to UCI
have completed courses OCW site
and printed certificate of – 16,000 from Brazil
completion – 4,000 from United States
– Over 45,000 visitors have
come to the UCI from the
FGV site

FGV Innovation
• “Completion” certificate
issued to learners who
have registered and
completed each of the
course modules.
• Over 18,000 users have
made their way through
an entire course and are
not just “hits” or “unique
visitors.”
5/19/2009 Slide 11

Certificate of Completion
100,000
90,000 Visited
80,000 Course
70,000
60,000
50,000 Completed
40,000 Form
30,000
20,000
10,000 Finished
0 Course &
Printed
Science & Diversity in Human Ethics Certificate
Technology the Resources
Organization
Based on course visitors on FGV site

Certificate of Completion
Visited Course
10%
20%
Completed Online
Form
70%
Finished Course &
Printed Certificate
Based on course visitors on FGV site

Mutually Beneficial Partnership
• Translation makes UCI courses available to
Portuguese speakers
• Joint marketing, national and international
media relations raises awareness globally

Implications & Lessons
Learned
• Institutional relationship took time, effort
• Translation and localization of content is critical
• Understand the differing educational conventions
between countries
• Adoption of Creative Commons Licenses
• Exchange of technology
• Marketing and PR must be conducted both
nationally and internationally
5/19/2009 Slide 15

Implications & Lessons
Learned
• Provide a reason for self-learners to complete
course and return to the site
• OCW can drive interest for degree or open-
enrollment programs
• Developing international contracts
5/19/2009 Slide 16

A Case Study for the Future?
• Commercial/Noncommercial dialectic
• “North-South”
5/19/2009 Slide 17

Externally
The Next Step with Created OCW
we can achieve the…
Create Intellectual High Ed Effectiveness
Property
High Costs
Best of Both
Lower Uniformity
Teacher Created
Teacher Created
Content Captured Lower Costs

Discussion
5/19/2009 Slide 19

More Information Visit:
http://ocw.uci.edu/courses/
or email: kstam@uci.edu