How To Integrate Video Into Sm Strategy Brightcove


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Presentation given as part of Brightcove's Best Practices in Video for Marketers webinar series. Session covers how to harness the power of online video and integrate it as part of your social media marketing strategy to get found by more potential customers, develop meaningful relationships with others in your industry and become an expert in your field. Specific focus will be given to how to effectively use video in Twitter, Facebook, Digg, Stumbleupon, Flickr, blogging, and other social media efforts.

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How To Integrate Video Into Sm Strategy Brightcove

  1. 1. How to Integrate Video into Your Social Media Marketing Strategy<br />Your host:<br />Gary Lombardo<br />Expressive Marketer<br />Twitter: @garylombardo<br />Facebook:<br />Blog:<br /><br />
  2. 2. Introduction<br />Slides will be made available on and SlideShare post-event.<br />Use Twitter for Q&A and for continuing the conversation<br />Hashtag: #videosocialmedia<br />
  3. 3. Other Upcoming Brightcove Webinars<br />Marketing with Video Webinars<br />Developing with Video Webinars<br />Contact for more info<br />
  4. 4. Video Marketing Strategy<br />
  5. 5. Video is the Fastest Growing Online Content<br />
  6. 6. Video and Social Media Are Inextricably Linked<br />
  7. 7. How Do You Use Video to Unleash the Power of Social Media?<br />
  8. 8. Find a Place to Host Your Video<br />Use an Online Video Platform (OVP)<br />Easily Upload<br />VideosManually orProgrammatically<br />Easily Deliverto anyDevice &DistributionPartner<br />Encoding, Store and Organize<br />Custom Branded PlayersAdvertising, Analytics<br />Live, Mobile and more<br />
  9. 9. Video Sharing Sites Can Be Part of the Strategy<br />But you will need things they do not provide such as<br />Deep integration and extensible APIs<br />Videos more than 10 minutes long<br />Full control over advertising<br />On-demand AND livestreaming<br />Fully branded players that you control<br />Secure delivery and content protection<br />A vendor relationship with full support<br />and other things…..<br />
  10. 10. Brightcove<br />Starting at $99/month<br />Free 30 Day Trial:<br /><br />
  11. 11. Pick Your Channels & Differentiate with Video<br />
  12. 12.
  13. 13. Your Blog<br />Video as part of a text-based blog<br />Video Blog<br />
  14. 14. Your Blog<br />
  15. 15. Facebook<br />By the numbers:<br />More than 415,000 video uploads/day<br />Third largest # of video streams on the web<br />Three main ways to use video in FB:<br />Distribution to Facebook status updates<br />Company Fan Page and Groups<br />Personal videos<br />Source:<br />
  16. 16. Facebook- Distribution to Status Update<br />
  17. 17. Facebook- Fan Page<br />
  18. 18. Facebook- Fan Page<br />Add video to your FB Fan page<br />
  19. 19. Facebook - Livestream<br />
  20. 20. Facebook – Personal Profile Video<br />
  21. 21. Facebook- Tips<br />Allow your video to be distributed directly to Facebook<br />Use video in your Fan Page(s) and Groups<br />Post to status<br />Embed video box<br />Upload videos <br />Upload your own personal videos<br />Try livestreaming an event to Facebook<br />
  22. 22. Twitter<br />Fastest growing social application (1,382% growth)<br />Videos sharing growing rapidly<br />Two main ways to use video in Twitter:<br />Share from your site<br />Share from a Twitter video sharing app<br />
  23. 23. Share Video from Your Site to Twitter<br />
  24. 24. Twitter Video Sharing App<br />
  25. 25. Real Time Video Search<br />
  26. 26. Twitter- What You’ll Be Able to Do Tomorrow<br />Twitter Web UI<br />Twitter Client UI<br />Video viewed & played back directly in UI<br />
  27. 27. Twitter & Livestreaming<br />
  28. 28. Real-Time Conversation<br />
  29. 29. Twitter- Tips<br />Allow viewers to share your videos on your site to Twitter<br />Start utilizing a Twitter video sharing service<br />Vidly is a good choice<br />Try livestreaming an event & tie in Twitter<br />
  30. 30. Social Discovery Sites<br />By the numbers:<br />Digg has over 44m unique visitors/month<br />Stumbleupon is the 4th largest search engine<br />What they are used for<br />Driving traffic to your site<br />Finding interesting ‘niche’ content- including video<br />Recently started incorporating video<br />Some further along than others<br />
  31. 31. Find Sites That Categorize Video<br />
  32. 32. Become a Power User<br />3<br />1<br />2<br />4<br />
  33. 33. Don’t Be Shy<br />
  34. 34. Enable Social Discovery Sharing<br />
  35. 35. Social Discovery Sites- Tips<br />Find the sites where your target audience is<br />Become a power user & influencer<br />Ask others to submit/vote for your videos<br />Allow your video to be voted directly to those sites<br />Leverage toolbars, IM, Twitter, FB<br />Be selective <br />Be persistent<br />
  36. 36. Video Sharing Sites<br />Use for extending messaging reach<br />Set up profiles & brand<br />Publish once to where your audience is<br />Not a good option for managing video<br />Consider Online Video Platform<br />
  37. 37. Flickr<br />Good if you have a presence on Flickr already<br />Limited capabilities<br />Short form video only<br />Upload limit<br />Size limit<br />Must be your own videos<br />Limited reach<br />Look for more in the future<br />
  38. 38. Make Video Mobile<br />
  39. 39. Leverage Mobile Livestreaming<br />Livestreamingto mobile device<br />Livestreamingfrom mobile device<br />
  40. 40. Mobile Video- Tips<br />Make sure video on your website is mobile web-browser friendly<br />Build a mobile video app<br />Leverage mobile livestreaming<br />Work with an online video platform<br />
  41. 41. Analyze Effectiveness of Video in Social Media<br />Who is watching<br />What are they watching<br />How engaged are they<br />Where they are coming from<br />How much additional traffic to website<br />
  42. 42. Video Analytics- Tips<br />Use online video platform capabilities<br />Integrate with Google Analytics, Omniture, Quantcast, others<br />Take action<br />
  43. 43. Thank You!<br /><br /><br />Gary Lombardo<br />Expressive Marketer @Brightcove<br />Twitter: @garylombardo<br />Blog:<br />Facebook:<br /><br />