How to Use Video to Get More Links, Likes, Views & Traffic

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Learn how to leverage hosted videos and posted videos to increase site traffic and build your brand. Presented by Gary Magnone at the San Diego SEO Meetup, January 26th 2012.

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How to Use Video to Get More Links, Likes, Views & Traffic

  1. 1. Gary Magnone, Senior SEO Strategist & Business Development, Thunder SEO San Diego SEO Meetup, January 2012
  2. 2. KEYWORDRESEARCH
  3. 3. SocialMention.com
  4. 4. Soovle.com
  5. 5. Ubersuggest.org
  6. 6. Google Adwords Keyword Tool
  7. 7. 2 Main Strategies for Video SEO Hosted Posted Take advantage of both!
  8. 8. HOSTED VIDEOOPTIMIZATION
  9. 9. Benefits of Hosted Video
  10. 10. Hosted Video Optimization Essentials
  11. 11. Hosted Video Optimization Essentials
  12. 12. Hosted Video Optimization Essentials
  13. 13. Hosted Video Optimization Essentials
  14. 14. Hosted Video Optimization Essentials
  15. 15. Hosted Video Optimization Essentials
  16. 16. Credit: ReelSEO.com Anatomy of a Video Page
  17. 17. Video XML Sitemap
  18. 18. Video XML Sitemap Essentials
  19. 19. Video Hosting
  20. 20. Wistia.com
  21. 21. Wistia.com
  22. 22. POSTED VIDEOOPTIMIZATION
  23. 23. TubeMogul.com
  24. 24. http://www.reelseo.com/list-video-sharing-websites/
  25. 25. Posted Video Optimization Essentials
  26. 26. Posted Video Optimization Essentials
  27. 27. Posted Video Optimization Essentials
  28. 28. Posted Video Optimization Essentials
  29. 29. Posted Video Optimization Essentials
  30. 30. Posted Video Optimization Essentials
  31. 31. YouTube SEO
  32. 32. Create a Branded Channel
  33. 33. Clickable annotations that lead to other videos on Showtime’s channelUse Annotations
  34. 34. • Tracking phone number • Branded URL • Shortened tracking URLUse Watermarks to Place a Call to Action
  35. 35. YouTube Ranking Factors
  36. 36. YouTube Ranking Factors
  37. 37. YouTube Ranking Factors
  38. 38. YouTube Ranking Factors
  39. 39. Title matches search query Over 4.9M views, 6,400 ratings, 5,300comments, and6,400 favorites Why Does This Video Rank?
  40. 40. Over 340,000 subscribers and 515.6M viewsChannel is very active and is over 4 years old Why Does This Video Rank?
  41. 41. The video has a Page Authority of 54, with 13 linking root domains and some RIDICULOUS social metricsWhy Does This Video Rank?
  42. 42. Gary Magnone, Senior SEO Strategist & Business Development Thunder SEO • Twitter: @garyjmag • Blog: www.thunderseo.com/blog • Email: gary@thunderseo.com

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