Multiple studies about the words that sell in social media and blogs got me to wondering if there is anything different about what works online versus what works in offline direct marketing. This is the topic in my blog Reinventing Direct at Target Marketing magazine. In it, I contrast 38 Marketing Words that Sell in Social Media with my experience as a direct marketer. If you’re relatively new to direct response, you might have some “aha” moments as your read the list. If you’re an experienced direct marketer, chances are you’ll see a lot of familiar words, phrases, and approaches. More at https://hennerberg.com/reinventing-direct-blog/marketing-words-that-sell.