Social networking Allows people to easily identify, connect with & pull together networks of friends, acquaintances, people interested in same things as you. User generated content people upload photos, films, pieces of information (large & small). tag, bookmark, review, rate existing information. Share it across social networks. A way to connect, collaborate, generate resources, and share online. A read/write web, rather than a read only web: More people have the opportunity to contribute Self-service web. Do it yourself More interactive – originally started with organisations providing static web pages of information; now people use it to discuss issues and generate content themselves. Close ties to social media Interactive/sharing/conversation
Introduction to Web 2.0 Gary Green Technical Librarian Surrey County Council
Covering…• What’s Web 2.0?• How/why is it used in public libraries?• How do we compare to other library sectors?• Areas for development.• ICT, legal & other concerns.
What’s Web 2.0? A way to connect, collaborate & build resources for sharing online. A read/write web, rather than a read only web. Social networking. User generated content. Close ties to social media.
Examples of Web2.0 services RSS / News feed aggregators Blogging Microblogging Social networks Image sharing Video sharing Audio & podcasts Focused Search Cloud computing Maps Wikis Social Bookmarking & tagging Question & Answers Start pages Mashups
RSS / News feed aggregators RSS = ‘Really Simple Syndication’. Collect frequently updated news and postings from websites & read them in one place, without having to spend a lot of time visiting each site individually. Examples: Google Reader, Bloglines.
Blogging A blog is a website that most commonly takes the form of a diary. It is intended to be updated regularly with new entries. It can contain commentary, opinion, descriptions of events and topics. Older entries are archived, but can still be read. Examples: Wordpress, Blogger.
Microblogging Microblogging is a form of blogging, but its content is smaller/shorter. An update can be sent within seconds of something happening and that update can be seen by millions of other microbloggers straight away. Good for discussion & up-to-date news. Examples: Twitter, Yammer.
Social networks Online communities where people connect to share information about common interests and themselves. e.g. friends, family, colleagues, hobbies, crafts. General or more focused communities. Examples: Facebook, Librarything, LinkedIn, Ravelry.
Image/Photo sharing Upload images to a web site for all to see. Share your experiences, places you’ve been, your creativity. Uploaded images are also a great resource when looking for pictures for displays, posters, presentations. Examples: Flickr, Photobucket.
Video sharing Videos uploaded and stored on a video hosting site, not on your computer. Allow users to search for, watch, comment on videos, without the need for a television. Examples: Youtube, Vimeo.
Audio & podcasts Places to share and find audio/music (similar to video sharing). Podcast refers to audio files (mostly speech, rather than music) distributed over the internet and available for people to download and listen to whenever they want. Examples: British Library podcasts, Soundcloud, last.fm.
Focused Search Google isn’t always best place to search. ◦ eg Content of Library of Congress Archives not available via Google May need more detailed searches around specific subject. Creative commons – used for finding resources that you can use in your own work. Examples: Healia, Whichbook.net, iconmonsters.
Cloud computing Software & files hosted/stored on the internet, rather than using software on personal computer. Can access anywhere with internet connection. When you create your blog later you’ll be saving information "in the cloud“. Examples: Evernote, Google docs, most of the services listed in this presentation.
Maps Search for locations and directions. Create specialised maps – focus on specific area with extra detail. ◦ Hotels in an area ◦ Routeplanner ◦ Literary maps ◦ Sightseeing Examples: Google Maps, Surrey Fiction Book Map, AA routeplanner, Google sightseeing.
Social bookmarking & tagging Save & organise web links to the cloud. View links other users on same site have bookmarked. Tagging allows users to add useful descriptive keywords to links / items. Subject headings on the library catalogue or a descriptor in a database are tags. Many Web 2.0 applications use tagging. Examples: Delicious, Pearltrees, Pinterest.
Question & Answers Enables people to ask questions about a subject outside their area of expertise. Harness collective intelligence of millions of internet users and receive a useful answer. Examples: – Enquire; Yahoo answers.
Start Pages Bring together variety of online services & resources on one page… Want to see what emails people have sent you overnight? What have people been saying on Twitter? Do you want your bookmarks listed? Do you want to know what the latest BBC news is? Do you want to be able to search Wikipedia? … in one place. Put them all on your start page. Examples: – Netvibes, iGoogle.
Mashups Websites or web pages that bring related information together from different sites and presents it in a new way that wasnt originally intended. By combining the information from different resources a new value added service is created. Examples: New York Times/Worldcat bestsellers, Biodiversity Heritage Library.
How is it used in public libraries? 2 way communication. ◦ With library users ◦ With colleagues Information & resources. ◦ Find ◦ Share Collaboration. ◦ Projects Promote services & resources. ◦ Advertise events ◦ Send event invitations ◦ Report news from your library ◦ Highlight what’s in stock To assess if library services are what users want .
Why is it used in public libraries? Find out what library users want. Being online is no longer optional. Be good at providing online services users want to use. Use tools and services customers are using. Go where users are, rather than expecting them to come to you. Open up conversation between service and users. Reach new customers . See what’s going on outside your own world / library. Remove the distance barrier.
Library 2.0 Library 2.0 = Web 2.0 applied to libraries. Catalogue add-ons. ◦ Link to more detail about books outside system ◦ Recommend books to friends ◦ Review / rate books ◦ RSS alerts of books you might be interested in Libraries working with the public around the catalogue, books & reading. Join in polls / discussions. Create mini-collections of catalogue records in places like LibraryThing.
Examples of use in public libraries East Sussex Library & Information Service Facebook. Orkney libraries Twitter – award winning. Enquire reference service. Surrey Fiction book Map. Edinburgh literary map . Kirklees Libraries start pages – job searches. East Sussex local history and new library photos on Flickr. Manchester libraries blog. Queen Elizabeth II in Surrey historical timeline Many more examples on “23 Things” & “Libraries & Web2” wikis.
How do we compare to other library sectors?◦ Academic.◦ Business.◦ Specialist.◦ Health.◦ Charity.
Other library sectors The Tavistock & Portman NHS Foundation Trust Library. ◦ Pinterest: New books, journals / Books on order Royal College of Nursing. ◦ Virtual enquiry University of Iowa Special Collections & University Archives. ◦ Pinterest: Interesting items in special collection King’s Fund Charity. ◦ Live chat
Other library sectors British Medical Association. ◦ Skype / Training videos British Library For Development Studies. ◦ Start page for climate change articles University of Cambridge, Judge Business School. ◦ Twitter / Live chat / Pinterest Shrewsbury and Telford Health Libraries. ◦ Start page University of Worcester Library services. ◦ Start page highlighting library services & support for education students / Blog
Are we trailing behind other library sectors ?◦ No. Public libraries are using many Web2.0 services. Might be using them differently to other sectors – different focus◦ Yes. Not every public library authority is using all of the Web2.0 tools, but then again not everyone in other sectors is using them either!
Areas for development Do more of the same. Build on your existing services. Look at other library services for inspiration. You need to experiment. Take a look at these links for ideas. ◦ http://www.delicious.com/stacks/view/EWw
Security, legal & other concerns IT concerns. ◦ Security ◦ Abuse of access The law. ◦ Sharing ◦ Copyright of other peoples work / Creative commons ◦ TV licences Web 2.0 policy from local authority perspective. ◦ Social media policies ◦ “IT won’t let us access it” ◦ Seen as time wasting Access seems to be opening up.
Useful Resources 23 Things wiki (training to give library staff greater understanding of online services). ◦ http://23things.wetpaint.com/ Libraries & Web2 wiki (examples of how libraries are using Web 2.0). ◦ http://librariesandweb2.wetpaint.com/ Delicious.com links for this presentation. ◦ http://www.delicious.com/stacks/view/EWwHic Phil Bradley’s blogs. ◦ http://www.philbradley.typepad.com/ ◦ http://philbradley.typepad.com/i_want_to/
Introduction to Web 2.0 Gary Green Technical Librarian Surrey County Council
Image/icon credits Jigsaws – Daddy Design LCDs – Arrioch Trucks – Cute Little Factory Super Heroes – Icon Shock Sourced from www.iconmonsters.com