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   Internet + In- store promotion    › Existing customer    › Current market   Target Market    › Only Female
In-store promotion
   Easter Campaign    › Bunny-licious (bundle sale)    › Cool bunny (cooperate with Tim tam)    › Free Bunny Ears ( free ...
   (1) Target market    › Change target market       Families       New customers
   (2) Creative Strategy    › Easter theme        Bunny-licious, cool bunnies and free bunnies         ears    › Image o...
   (3) Communication tools    › more communication tools       Television       Newspaper       Radio       Bill broad
   (3)Communication tools(continue)    › Media method       Continuity       Concentration       Flighting       Puls...
The EndThank You
Gloria jean’s coffee
Gloria jean’s coffee
Gloria jean’s coffee
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Gloria jean’s coffee

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Transcript of "Gloria jean’s coffee"

  1. 1.  Internet + In- store promotion › Existing customer › Current market Target Market › Only Female
  2. 2. In-store promotion
  3. 3.  Easter Campaign › Bunny-licious (bundle sale) › Cool bunny (cooperate with Tim tam) › Free Bunny Ears ( free gift)
  4. 4.  (1) Target market › Change target market  Families  New customers
  5. 5.  (2) Creative Strategy › Easter theme  Bunny-licious, cool bunnies and free bunnies ears › Image of families › Music › Wi-Fi › Children playing area
  6. 6.  (3) Communication tools › more communication tools  Television  Newspaper  Radio  Bill broad
  7. 7.  (3)Communication tools(continue) › Media method  Continuity  Concentration  Flighting  Pulsing (4)Evaluation the effect and result
  8. 8. The EndThank You
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