The Evolution of SaaS to
Cloud Computing -
a Global Impact
Gary Allison
Saturday, February 21, 2009

Topics
Traditional Approaches
The Connected Cloud
The Cloud in Action Demo
The Global Perspective
Saturday, February 21, 2009

Traditional Corporate IT
Email, File Servers
Installed Applications
Isolated, Difficult to
Integrate
Large Upfront Expense:
Purchase HW, SW, Install
Maintenance, Upgrades,
Backup
Saturday, February 21, 2009

Traditional Corporate IT
Courtesy of Dilbert.com
Saturday, February 21, 2009

The Connected Cloud
Saturday, February 21, 2009

Software as a Service
Saturday, February 21, 2009

Software as a Service
Software licensed as
a service
Saturday, February 21, 2009

Software as a Service
Software licensed as
a service
Typically a low
upfront investment
Saturday, February 21, 2009

Software as a Service
Software licensed as
a service
Typically a low
upfront investment
Subscription based
pricing
Saturday, February 21, 2009

Software as a Service
Software licensed as
a service
Typically a low
upfront investment
Subscription based
pricing
No installation, no
equipment.
Saturday, February 21, 2009

Software as a Service
Software licensed as
a service
Typically a low
upfront investment
Subscription based
pricing
No installation, no
equipment.
Typically through a
web browser
Saturday, February 21, 2009

Software as a Service
Software licensed as
a service
Typically a low
upfront investment
Subscription based
pricing
No installation, no
equipment.
Typically through a
web browser
Saturday, February 21, 2009

What is Cloud Computing?
Saturday, February 21, 2009

What is Cloud Computing?
All infrastructure hosted elsewhere
Saturday, February 21, 2009

What is Cloud Computing?
All infrastructure hosted elsewhere
Multi-tenant
Saturday, February 21, 2009

What is Cloud Computing?
All infrastructure hosted elsewhere
Multi-tenant
Pay-as-you-go - Utility model
Saturday, February 21, 2009

What is Cloud Computing?
All infrastructure hosted elsewhere
Multi-tenant
Pay-as-you-go - Utility model
Elastic
Saturday, February 21, 2009

What is Cloud Computing?
All infrastructure hosted elsewhere
Multi-tenant
Pay-as-you-go - Utility model
Elastic
Serves purposes of every size
Saturday, February 21, 2009

The Evolution of the Cloud
Forrester Research ’08
Saturday, February 21, 2009

The Evolution of the Cloud
Forrester Research ’08
Saturday, February 21, 2009

Cloud Computing: Current State
According to Forrester:
Enterprise Tech for
SMB
Bypass traditional IT
Not ready for
Enterprise... yet
Forrester, March 08
Saturday, February 21, 2009

You are familiar with...
Saturday, February 21, 2009

You are familiar with...
•Buy books online
•Online merchant
Saturday, February 21, 2009

You are familiar with...
•Buy books online
•Online merchant
•Search Engine
•Advertising
Saturday, February 21, 2009

You are familiar with...
•Buy books online
•Online merchant
•Search Engine
•Advertising
•Online CRM
Saturday, February 21, 2009

You are familiar with...
•Buy books online
•Online merchant
•Search Engine
•Advertising
•Keep up with Friends
•Share what’s new
•Online CRM
Saturday, February 21, 2009

You are familiar with...
•Buy books online
•Online merchant
•Search Engine
•Advertising
•Keep up with Friends
•Share what’s new
•Online CRM
Software as a Service
Saturday, February 21, 2009

But did you know...
Saturday, February 21, 2009

But did you know...
Virtual Data Center
•S3 Storage
•EC2 Cloud
•Open Platform
Saturday, February 21, 2009

But did you know...
Virtual Data Center
•S3 Storage
•EC2 Cloud
•Office Replacement
•Open Platform
•Sharing and Collaboration
Saturday, February 21, 2009

But did you know...
Virtual Data Center
•S3 Storage
•EC2 Cloud
•Office Replacement
•Open Platform
•Sharing and Collaboration
•Elastic App Infrastructure
•App Platform, DB, etc
Saturday, February 21, 2009

But did you know...
Virtual Data Center
•S3 Storage
•EC2 Cloud
•Office Replacement
•Open Platform
•Sharing and Collaboration
•Elastic App Infrastructure
•App Platform, DB, etc
•Application Platform
•Business Logic, Website, Etc
•Open Platform
Saturday, February 21, 2009

But did you know...
Virtual Data Center
•S3 Storage
•EC2 Cloud
•Office Replacement
•Open Platform
•Sharing and Collaboration
•Social Graph
•New Kinds of Apps
•Open Platform
•Elastic App Infrastructure
•App Platform, DB, etc
•Application Platform
•Business Logic, Website, Etc
•Open Platform
Saturday, February 21, 2009

But did you know...
Virtual Data Center
•S3 Storage
•EC2 Cloud
•Office Replacement
•Open Platform
•Sharing and Collaboration
•Social Graph
•New Kinds of Apps
•Open Platform
•Elastic App Infrastructure
•App Platform, DB, etc
•Application Platform
•Business Logic, Website, Etc
•Open Platform
Platform as a Service
Saturday, February 21, 2009

Amazon’s Offer
Saturday, February 21, 2009

Amazon’s Offer
Elastic Compute Cloud:
Saturday, February 21, 2009

Amazon’s Offer
Elastic Compute Cloud:
Virtual Servers: Linux, Windows
Saturday, February 21, 2009

Amazon’s Offer
Elastic Compute Cloud:
Virtual Servers: Linux, Windows
Lots of Database Choices:
Oracle, MS SQL, MySQL
Saturday, February 21, 2009

Amazon’s Offer
Elastic Compute Cloud:
Virtual Servers: Linux, Windows
Lots of Database Choices:
Oracle, MS SQL, MySQL
Flexible memory & CPUs
Saturday, February 21, 2009

Amazon’s Offer
Elastic Compute Cloud:
Virtual Servers: Linux, Windows
Lots of Database Choices:
Oracle, MS SQL, MySQL
Flexible memory & CPUs
Increase capacity in minutes
Saturday, February 21, 2009

Amazon’s Offer
Elastic Compute Cloud:
Virtual Servers: Linux, Windows
Lots of Database Choices:
Oracle, MS SQL, MySQL
Flexible memory & CPUs
Increase capacity in minutes
Pay for what you consume
Saturday, February 21, 2009

Amazon’s Offer Storage
Saturday, February 21, 2009

Amazon’s Offer Storage
Simple Storage Service:
Saturday, February 21, 2009

Amazon’s Offer Storage
Simple Storage Service:
Store objects up to 5G each
Saturday, February 21, 2009

Amazon’s Offer Storage
Simple Storage Service:
Store objects up to 5G each
Unlimited storage - pricing
up to 500 terabytes
Saturday, February 21, 2009

Amazon’s Offer Storage
Simple Storage Service:
Store objects up to 5G each
Unlimited storage - pricing
up to 500 terabytes
Easy to access through http or
Web APIs
Saturday, February 21, 2009

Amazon’s Offer Storage
Simple Storage Service:
Store objects up to 5G each
Unlimited storage - pricing
up to 500 terabytes
Easy to access through http or
Web APIs
Pick US or Europe
Saturday, February 21, 2009

More From the Amazon
Saturday, February 21, 2009

More From the Amazon
Whole Ecosystem of Services:
Saturday, February 21, 2009

More From the Amazon
Whole Ecosystem of Services:
Payment Engine
Saturday, February 21, 2009

More From the Amazon
Whole Ecosystem of Services:
Payment Engine
Cloudfront
Saturday, February 21, 2009

More From the Amazon
Whole Ecosystem of Services:
Payment Engine
Cloudfront
Fulfillment Services
Saturday, February 21, 2009

More From the Amazon
Whole Ecosystem of Services:
Payment Engine
Cloudfront
Fulfillment Services
Mechanical Turk
Saturday, February 21, 2009

More From the Amazon
Whole Ecosystem of Services:
Payment Engine
Cloudfront
Fulfillment Services
Mechanical Turk
SimpleDB
Saturday, February 21, 2009

More From the Amazon
Whole Ecosystem of Services:
Payment Engine
Cloudfront
Fulfillment Services
Mechanical Turk
SimpleDB
Queueing Service
Saturday, February 21, 2009

Google’s Open Platform
Saturday, February 21, 2009

Google’s Open Platform
Broad Set of Services:
Saturday, February 21, 2009

Google’s Open Platform
Broad Set of Services:
Google App Engine
Saturday, February 21, 2009

Google’s Open Platform
Broad Set of Services:
Google App Engine
Google Docs/Calendar
Saturday, February 21, 2009

Google’s Open Platform
Broad Set of Services:
Google App Engine
Google Docs/Calendar
Flexible Data Storage
Saturday, February 21, 2009

Google’s Open Platform
Broad Set of Services:
Google App Engine
Google Docs/Calendar
Flexible Data Storage
OpenSocial API support
Saturday, February 21, 2009

Google’s Open Platform
Broad Set of Services:
Google App Engine
Google Docs/Calendar
Flexible Data Storage
OpenSocial API support
Google Sites
Saturday, February 21, 2009

Google’s Open Platform
Broad Set of Services:
Google App Engine
Google Docs/Calendar
Flexible Data Storage
OpenSocial API support
Google Sites
Google Checkout
Saturday, February 21, 2009

Google’s Open Platform
Broad Set of Services:
Google App Engine
Google Docs/Calendar
Flexible Data Storage
OpenSocial API support
Google Sites
Google Checkout
Impressive Array of Tools
Saturday, February 21, 2009

force.com Platform
Saturday, February 21, 2009

force.com Platform
Sophisticated CRM Platform
Saturday, February 21, 2009

force.com Platform
Sophisticated CRM Platform
Build / store business objects
Saturday, February 21, 2009

force.com Platform
Sophisticated CRM Platform
Build / store business objects
APEX programming language
Saturday, February 21, 2009

force.com Platform
Sophisticated CRM Platform
Build / store business objects
APEX programming language
Built in test and deployment
Saturday, February 21, 2009

force.com Platform
Sophisticated CRM Platform
Build / store business objects
APEX programming language
Built in test and deployment
Open APIs
Saturday, February 21, 2009

force.com Platform
Sophisticated CRM Platform
Build / store business objects
APEX programming language
Built in test and deployment
Open APIs
Salesforce Sites
Saturday, February 21, 2009

force.com Platform
Sophisticated CRM Platform
Build / store business objects
APEX programming language
Built in test and deployment
Open APIs
Salesforce Sites
AppExchange economy
Saturday, February 21, 2009

Facebook
Saturday, February 21, 2009

Facebook
Friends
Saturday, February 21, 2009

Facebook
Friends
Connection = Social Network
Saturday, February 21, 2009

Facebook
Friends
Connection = Social Network
Apps can explore network
Saturday, February 21, 2009

Facebook
Friends
Connection = Social Network
Apps can explore network
Rich profiles of interests
Saturday, February 21, 2009

Facebook
Friends
Connection = Social Network
Apps can explore network
Rich profiles of interests
Identify influencers
Saturday, February 21, 2009

Facebook
Friends
Connection = Social Network
Apps can explore network
Rich profiles of interests
Identify influencers
Enables marketing never
before possible
Saturday, February 21, 2009

Complexity/Capability
Complexity
Platform Capability
Saturday, February 21, 2009

Complexity/Capability
Complexity
Platform Capability
Saturday, February 21, 2009

Complexity/Capability
Complexity
Platform Capability
Saturday, February 21, 2009

Complexity/Capability
Complexity
Platform Capability
Saturday, February 21, 2009

Complexity/Capability
DIY
Complexity
Platform Capability
Saturday, February 21, 2009

Complexity/Capability
DIY
Complexity
Platform Capability
Saturday, February 21, 2009

All Connected...
Saturday, February 21, 2009

All Connected...
Saturday, February 21, 2009

All Connected...
Open Web Services
Saturday, February 21, 2009

In Action...
Saturday, February 21, 2009

Simple Cloud Demo...
Heads Up - Change status on Facebook with
Google App Engine Application
Saturday, February 21, 2009

Simple Cloud Demo...
Heads Up - Change status on Facebook with
Google App Engine Application
Go to HeadsUp Application on Facebook
Saturday, February 21, 2009

Simple Cloud Demo...
Heads Up - Change status on Facebook with
Google App Engine Application
Go to HeadsUp Application on Facebook
Facebook Calls Google App Engine to run App
Saturday, February 21, 2009

Simple Cloud Demo...
Heads Up - Change status on Facebook with
Google App Engine Application
Go to HeadsUp Application on Facebook
Facebook Calls Google App Engine to run App
Saturday, February 21, 2009

Simple Cloud Demo...
Heads Up - Change status on Facebook with
Google App Engine Application
Go to HeadsUp Application on Facebook
Facebook Calls Google App Engine to run App
HeadsUp calls Facebook to get and set status
Saturday, February 21, 2009

Simple Cloud Demo...
Heads Up - Change status on Facebook with
Google App Engine Application
Go to HeadsUp Application on Facebook
Facebook Calls Google App Engine to run App
HeadsUp calls Facebook to get and set status
Saturday, February 21, 2009

The Global Perspective
Saturday, February 21, 2009

What Impact?
Saturday, February 21, 2009

What Impact?
Fundamental Shift!
Saturday, February 21, 2009

What Impact?
Fundamental Shift!
Significantly lowers barriers to entry
Saturday, February 21, 2009

What Impact?
Fundamental Shift!
Significantly lowers barriers to entry
Now with less skill, deploy a complex,
scalable application
Saturday, February 21, 2009

What Impact?
Fundamental Shift!
Significantly lowers barriers to entry
Now with less skill, deploy a complex,
scalable application
Build a business with little capital
Saturday, February 21, 2009

Implications
Saturday, February 21, 2009

Implications
Competition for US knowledge workers
Saturday, February 21, 2009

Implications
Competition for US knowledge workers
IT skill demand change
Saturday, February 21, 2009

Implications
Competition for US knowledge workers
IT skill demand change
Software development skill change
Saturday, February 21, 2009

Implications
Competition for US knowledge workers
IT skill demand change
Software development skill change
Best ideas will prevail - execution easier
Saturday, February 21, 2009

Implications
Competition for US knowledge workers
IT skill demand change
Software development skill change
Best ideas will prevail - execution easier
Value in solving business problems
Saturday, February 21, 2009

Implications
Competition for US knowledge workers
IT skill demand change
Software development skill change
Best ideas will prevail - execution easier
Value in solving business problems
Value in domain knowledge
Saturday, February 21, 2009

Q&A
Saturday, February 21, 2009