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Blog Powerpoint

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  • As recent as the late '90s most people regarded Web pages as things to read, not places to post and publish. The origins of modern blogging are often argued about but this is what I found to be pretty widespread information. In January 1994, Justin Hall launches a website that included links to and reviews of other sites. Then in early 1996, Hall begun to writing an online journal with dated daily entries. He established a wide readership and it quickly became apparent that if Justin Hall could publish his stuff, everyone else could too. Jorn Barger introduced the term weblog into popular use in December 1997. In early 1999 Peter Merholz coins the term blog, which is a shortened version of “weblog”. At this stage, a list maintained by Jesse James Garrett recorded that there were 23 known weblogs in existence. In August 1999 , Pyra Labs, which is now owned by Google, launched a free blogging service, that for the first time provides an easy set of tools for anyone to set up a blog. Blogger becomes the most popular web based blogging tool to date, and popularizes blogging with mainstream internet users. The boom of weblogs happened in 1999 when several companies & developers made easy blogging software and tools. Since 1999, the number of blogs on the Internet has exploded from a few thousand to over 100 million.
  • It has been found that the majority of bloggers are hobbyists. They say they blog for fun and don’t report any income from their blog. 21% of bloggers are self-employeds. They say they blog full time or occasionally for their own company or organization. Part-Timers make up 13% of the blogosphere. Blogging is not their full job but they devote a significant amount of time to their blogs. 61% spend more than 3 hours blogging each week. Corporates are bloggers who blog full-time for a company or organization. They make up only 1% of bloggers.
  • The fact that using blogs is so easy to use and widely accessible. Just about anyone with a computer can create a blog. No knowledge of html is required. This means that people who are less technology inclined can create one to share their thoughts and the population isn’t just limited to computer techies Because of this there are millions of blogs, with the number growing each day. I had difficulty finding a number of blogs but most sites agreed that it is currently around 126 million . (as tracked by BlogPulse). Bloggers use of various social media tools is expanding and the lines between blogs, micro-blogs, and social networks are disappearing. There has also been significant growth of mobile blogging this year.

Blog Powerpoint Blog Powerpoint Presentation Transcript

  • Ashley Nowlin Leah Chen Meghan Garvey Stephen Enns
  • Why we Selected Blogs
    • Blogs are very popular in today today's culture
    • They are also very easy and convenient to use
    • A few members of our group have blogs and use them daily.
  • Elements of a blog.
    • According to Pyra Labs Blogger, "A blog is a web page made up of usually short, frequently updated posts that are arranged chronologically-like a what's new page or a journal.”
    • Blogs should have:
      • A blogging strategy
      • An about “you” section
      • A comment policy
      • Last but not least; a personal touch
  •  
  • How Do People Use Their Blogs? technorati.com
  • Blogs In Business
    • Purpose of business blogs: to promote the business in marketing and advertising as well as establish a better relationship with customers and prospective customers  
    • Business blogs are an excellent method to share a company’s expertise, build additional web traffic, and connect with potential customers
    • Helps get a businesses name out there
  • Benefits of blogs in business
    • Blog software is easy to use.
    • Blogging is a low-cost method of having a web presence.
    • Updating the weblog is a much quicker process than having a web designer make changes.
    • Business blogs allow you to share your expertise and knowledge with a larger audience.
    • Allows community building and marketing capabilities.
  • Examples of Business Blogs
    • iblogbusiness.com
    • fastlane.gmblogs.com
    • forums.verizon.com
    • blog.chryslergroupllc.com
  • Coca Cola Business Blog
  • Business Blog Video
    • http://www.youtube.com/watch?v=9MIPtnddLwY&feature=channel
  • The Purpose of Personal Blogs
    • Personal blogs give bloggers a place to share their thoughts.
    • Blogs can become just like a social networking site.
    • Blogs allow people to collaborate and share new ideas
  • The Benefits of a Personal Blog
    • A personal blog gives you a voice to contribute to the world
    • Blogging is good for you
    • Blogging is enjoyable for you and for your readers
    • Allows you to express yourself.
  • Examples of Personal Blogs
    • Tumblr.com
    • Wordpress.com
    • Blog.Com
    • Blogger.Com
  • Discoveries & Important Technology
    • Blogs are easy to use and widely accessible
    • Around 126 million blogs
    • Bloggers use of various social media tools is expanding
    • Blogging is something that takes place world-wide
    technorati.com
  • Summary of key points
    • Both business and personal blogs are quick and easy to use.
    • Business blogs help advance your company and make it easier to gain clientele.
    • Most blogs are free; If they are not free , blog software is usually very cheap and inexpensive.
    • Allows online communities to be built and maintained.
    • Most major companies have blogs.
  • References
    • Baker, Stephen. "A Brief History of Blogging." Business Week (2009): 74-75.
    • Collier, Mack. &quot;Ten Elements Every Company Blog Should Have | MarketingProfs Daily Fix Blog.&quot; MarketingProfs Daily Fix . 25 Nov. 2008. Web. 22 Nov. 2010. <http://www.mpdailyfix.com/ten-elements-every-company-blog-should-have/>.
    • Newmedia. HHS Blog Guidance. 22 11 2010 <http://newmedia.hhs.gov/resources/blog_guidance.html>.
    • Paz, Itay. &quot;Understanding The Purpose Of Business Blogs.&quot; OMNI Community Credit Union ONLINE . 11 June 2007. Web. 22 Nov. 2010. <https://www.omnicommunitycu.org/rc_news_information.php?arID=173>.
    • Poyntz, Nick. &quot;History of Blogs.&quot; History Today (2010): 37.
    • Sobel, Jon. State of the Blogosphere 2010. 03 Nov 2010. 22 11 2010 <http://technorati.com/blogging/article/state-of-the-blogosphere-2010-introduction/>.
    • Ward, By Susan. &quot;Why A Business Blog? - Business Blogs FAQ.&quot; Small Business Canada - Starting a Small Business - Small Business Articles . Web. 19 Nov. 2010. <http://sbinfocanada.about.com/cs/blogarticles/f/whyblog.htm>.
    • Zahorsky, From Darrell. &quot;What a Business Blog Can Do For You.&quot; Small Business Information – Advice, Resources and Tips for Running and Growing a Small Business on About.com . Web. 19 Nov. 2010. <http://sbinformation.about.com/cs/ecommerce/a/bblogs.htm>.