The 40000 WordPress Business Plan
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share

The 40000 WordPress Business Plan

  • 1,178 views
Uploaded on

How to determine if making a paid WordPress plugin is worth it.

How to determine if making a paid WordPress plugin is worth it.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
1,178
On Slideshare
1,178
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
5
Comments
0
Likes
1

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Event Espresso, LLC. Copyright 2011
    The $40,000 WordPress
    Business Plan
    How to determine if going paid is worth it.
    Garth Koyle, @eventespresso
  • 2. Event Espresso, LLC. Copyright 2011
    INTRODUCTION
    • My Background
    • 3. Your background
    • 4. Presentation Content (e.g. Auction Plugin)
    • 5. What are the WP market needs? Why WP?
    • 6. How big is the market for my development?
    • 7. What price should I charge?
    • 8. How profitable will I be?
    • 9. Questions
  • Event Espresso, LLC. Copyright 2011
    MARKET NEEDS
    Affordability
    Unlimited Use &Free
    Autonomy
    Ownership and Scalability
    Capability
  • 10. Event Espresso, LLC. Copyright 2011
    WHAT IS THE MARKET SIZE?
    • Wp and Non-WP users
    • 11. Use Google
    • 12. Brand name vendor information
    • 13. Trends – compare search vol.
    • 14. Keyword Tools – current search vol.
    • 15. Alexa– traffic estimates
    • 16. WP repository/directory stats
  • Event Espresso, LLC. Copyright 2011
    WHAT IS THE MARKET SIZE?
    What is happening
    in the WordPress
    repository?
    10% conversion: free -> paid
  • 17. Event Espresso, LLC. Copyright 2011
    WHAT PRICE SHOULD I CHARGE?
    • Breakeven Analysis
  • Event Espresso, LLC. Copyright 2011
    HOW MUCH MONEY CAN I MAKE?
    • Income Statement
  • Event Espresso, LLC. Copyright 2011
    MISSION, VISION, VALUES
    Mission
    Our mission is to empower business and organization leaders with the event registration, ticketing and management tools that maximize the success of events.
    VisionOur vision is to become the world’s leading event registration and ticketing provider, and model of profitability by offering autonomy and value.
    ValuesWe take pride in our products, including the support we offer to our customers.
  • 18. Event Espresso, LLC. Copyright 2011
    THANK YOU
    Questions?
    garth@eventespresso.com
    @eventespresso