Engaging Canada’s Youth  Parks Canada’s Greatest Summer Jobs of 2010 EECOM 2011
Workshop Objectives <ul><li>Inspire participants to experience Canada’s National Parks as great outdoor classrooms </li></...
The Parks Canada Mandate <ul><li>On behalf of the people of Canada, we  protect and present  nationally significant exampl...
National Parks in Nunavut Quttinirpaaq National Park of Canada Sirmilik National Park of Canada Auyuittuq National Park of...
2010 – 125th Anniversary of the creation of Banff National Park <ul><li>Program created opportunity for young Canadian vid...
Canada’s Greatest Summer Job hiring process <ul><li>Posted on Workopolis for two weeks </li></ul><ul><li>Online applicatio...
Canada’s Greatest Summer Job coordination <ul><li>A national program </li></ul><ul><li>Short-list screening – identified o...
Canada’s Greatest Summer Job getting started <ul><li>All 32 successful students given an intensive two-week training and o...
Canada’s Greatest Summer Job hitting the ground running <ul><li>First – the ground is uneven! </li></ul><ul><li>Second – f...
Canada’s Greatest Summer Job Many Stories to Tell <ul><li>32 Field Units – includes 42 National Parks, 167 National Histor...
Canada’s Greatest Summer Job Real. Inspiring <ul><li>Making a new brand come alive </li></ul><ul><li>Converting youthful e...
Going from  Real  and  Inspiring  to  Real  and  Productive <ul><li>Grounding young videographers in the practical tasks e...
Real  and  Productive Getting Started <ul><li>Five basic steps in getting started: </li></ul><ul><ul><li>Collect informati...
Activity – starting on your own video <ul><li>1. Choose a park you know and list what you know about it – any stories you ...
Before you start the cameras <ul><li>Ask yourself two questions: </li></ul><ul><li>WHY am I creating this video? </li></ul...
Back to the uneven ground <ul><li>Each of the 32 summer students arrived with different experience and expertise  </li></u...
Thematic guidelines were provided <ul><li>PCA wanted to tell a national story focused on: </li></ul><ul><ul><li>Celebratio...
Wrapping up the summer <ul><li>Students spent ten days at end of the project working with editing teams at an intensive se...
The Final Product <ul><li>The five best videos were entered into competition at the Banff Film Festival  </li></ul><ul><li...
Most Important by-product <ul><li>Canada’s Greatest Summer Job created thirty-two enthusiastic and knowledgeable ambassado...
Some websites to check out <ul><li>Parks Canada Agency -  www.parkscanada.gc.ca </li></ul><ul><li>Parks Canada Youtube Cha...
Questions??? Garry Enns External Relations Manager, Parks Canada (867) 975 4660 [email_address]
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Engaging Canada's Youth through Parks Canada's Greatest Summer Job(s)

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Parks Canada hired 32 student videographers to spend the summer of 2010 in Canada's National Parks and create
short videos to describe the parks and their experiences in the parks. The result was an amazing cross section of
images and stories that celebrate the special places Parks Canada has the privilege of protecting and preserving for
all Canadians. More than 900 applications were received for these summer jobs, and the talent that came to work for
Parks Canada has energized Parks Canada Agency efforts to renew and invigorate its programs designed to
develop public awareness and appreciation of Canada's Parks and historic places. This presentation will describe
"Canada's Greatest Summer Jobs"; will outline the challenges and the opportunities presented by such a national
campaign; and will explore the results of this initiative. Participants will be shown some of the final video clips
completed by the students, and will be invited to discuss the impact of online tools and new media in programs, such
as this, that are designed to engage Canada's youth.

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  • Briefly comment on the assumptions around the terms in the title
  • The words – protect and present, public understanding, appreciation and enjoyment and present and future generation are in bold because these are like integrating into one another.
  • Because of how easy it is to generate digital images and videos, we often overlook some of the basic planning and thinking that needs to be part of the pre-production work in getting ready to do the filming. Thinking through who you are targeting with this also will help you choose your best shots.
  • However, NFU’s student was not a film or communications student which meant we have a lot of footage – some great shots – but no completed projects
  • Engaging Canada's Youth through Parks Canada's Greatest Summer Job(s)

    1. 1. Engaging Canada’s Youth Parks Canada’s Greatest Summer Jobs of 2010 EECOM 2011
    2. 2. Workshop Objectives <ul><li>Inspire participants to experience Canada’s National Parks as great outdoor classrooms </li></ul><ul><li>Explore the role of video and new media in developing an awareness and understanding of Canada’s special natural places </li></ul>
    3. 3. The Parks Canada Mandate <ul><li>On behalf of the people of Canada, we protect and present nationally significant examples of Canada's natural and cultural heritage, and foster public understanding, appreciation and enjoyment in ways that ensure their ecological and commemorative integrity for present and future generations . </li></ul>
    4. 4. National Parks in Nunavut Quttinirpaaq National Park of Canada Sirmilik National Park of Canada Auyuittuq National Park of Canada Ukkusiksalik National Park of Canada
    5. 5. 2010 – 125th Anniversary of the creation of Banff National Park <ul><li>Program created opportunity for young Canadian videographers to: </li></ul><ul><ul><li>get to know Parks Canada more intimately and </li></ul></ul><ul><ul><li>(b) relay their experiences to others their age </li></ul></ul><ul><li>Program designed to create online video content to showcase the extent, diversity, and quality of Parks Canada’s special places </li></ul>
    6. 6. Canada’s Greatest Summer Job hiring process <ul><li>Posted on Workopolis for two weeks </li></ul><ul><li>Online applications only </li></ul><ul><ul><li>– over 900 applications received </li></ul></ul><ul><ul><li>– for 32 positions (one per PCA Field Unit) </li></ul></ul><ul><li>Shortlisted candidates required to submit a SHORT videoclip along with their resume to demonstrate their skills and knowledge </li></ul>
    7. 7. Canada’s Greatest Summer Job coordination <ul><li>A national program </li></ul><ul><li>Short-list screening – identified over 90 qualified candidates (approx. 10% of apps) </li></ul><ul><li>Online and teleconference interviews involved field unit staff (as much as possible) </li></ul><ul><li>Final staffing decision at field unit level </li></ul>
    8. 8. Canada’s Greatest Summer Job getting started <ul><li>All 32 successful students given an intensive two-week training and orientation course in Banff </li></ul><ul><li>All 32 field units received digital video camera and editing equipment – hardware as well as software </li></ul><ul><li>All successful candidates trained on this equipment before arriving in the field </li></ul>
    9. 9. Canada’s Greatest Summer Job hitting the ground running <ul><li>First – the ground is uneven! </li></ul><ul><li>Second – field unit communications staff, already stretched, can’t spend the time this project really needed </li></ul><ul><li>Third – a steep learning curve for everyone </li></ul>
    10. 10. Canada’s Greatest Summer Job Many Stories to Tell <ul><li>32 Field Units – includes 42 National Parks, 167 National Historic Sites and 4 (working on 5) National Marine Conservation Areas </li></ul><ul><li>From coast to coast to coast and north of the world’s longest undefended border </li></ul><ul><li>Places as diverse as the people – stories as varied as the people and their places </li></ul>
    11. 11. Canada’s Greatest Summer Job Real. Inspiring <ul><li>Making a new brand come alive </li></ul><ul><li>Converting youthful enthusiasm and energy into experiences that are real, inspiring, and unforgettable </li></ul>
    12. 12. Going from Real and Inspiring to Real and Productive <ul><li>Grounding young videographers in the practical tasks essential to creation of successful online videos </li></ul><ul><li>Training included practical lessons in “creating a story” to the basics in knowing how to operate the equipment </li></ul>
    13. 13. Real and Productive Getting Started <ul><li>Five basic steps in getting started: </li></ul><ul><ul><li>Collect information </li></ul></ul><ul><ul><li>Take some time to think – what is the purpose of this piece </li></ul></ul><ul><ul><li>Plan what you want to do </li></ul></ul><ul><ul><li>Scout out locations and interview subjects </li></ul></ul><ul><ul><li>Do a first draft of a story board </li></ul></ul>
    14. 14. Activity – starting on your own video <ul><li>1. Choose a park you know and list what you know about it – any stories you immediately can think of? </li></ul><ul><li>2. Think about your information – define your purpose </li></ul><ul><li>3. Write a plan </li></ul><ul><li>4. List locations/subjects </li></ul><ul><li>5. Draft a story board </li></ul>
    15. 15. Before you start the cameras <ul><li>Ask yourself two questions: </li></ul><ul><li>WHY am I creating this video? </li></ul><ul><li>WHO will watch this? Who is my audience? </li></ul>
    16. 16. Back to the uneven ground <ul><li>Each of the 32 summer students arrived with different experience and expertise </li></ul><ul><li>A lot of footage </li></ul><ul><li>Many stories </li></ul><ul><li>In Nunavut, our student was a beneficiary who brought a good understanding of his language and culture to the project </li></ul>
    17. 17. Thematic guidelines were provided <ul><li>PCA wanted to tell a national story focused on: </li></ul><ul><ul><li>Celebration of the Parks Canada team </li></ul></ul><ul><ul><li>Celebration of Parks Canada Places </li></ul></ul><ul><ul><li>Visitors celebrating THEIR places </li></ul></ul><ul><ul><li>Capturing the experience of the students themselves </li></ul></ul>
    18. 18. Wrapping up the summer <ul><li>Students spent ten days at end of the project working with editing teams at an intensive session in Torngat Mountains National Park </li></ul><ul><li>Included in this “trip of a lifetime” was time in the park and time with elders </li></ul>
    19. 19. The Final Product <ul><li>The five best videos were entered into competition at the Banff Film Festival </li></ul><ul><li>Many videos can be viewed on the Parks Canada YouTube Channel – you can find them at www.youtube.com/parkscanada </li></ul><ul><li>Footage shot through the summer resides at each field unit – a great archive of an incredible summer </li></ul>
    20. 20. Most Important by-product <ul><li>Canada’s Greatest Summer Job created thirty-two enthusiastic and knowledgeable ambassadors </li></ul>
    21. 21. Some websites to check out <ul><li>Parks Canada Agency - www.parkscanada.gc.ca </li></ul><ul><li>Parks Canada Youtube Channel – www.youtube.com/parkscanada </li></ul><ul><li>Facebook – www.facebook.com/parkscanada </li></ul><ul><li>Follow us on Twitter – www.twitter.com/parkscanada </li></ul>
    22. 22. Questions??? Garry Enns External Relations Manager, Parks Canada (867) 975 4660 [email_address]

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