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How to Become a Better and More Productive Radiologist Using Social Media Garry Choy, MD MSc Stuart R. Pomerantz, MD DEPAR...
Introduction to Social Media Goals of exhibit: Introduce you to social media and Web 2.0 Review relevant social media webs...
Main Menu - WELCOME <ul><li>Please select option: </li></ul><ul><li>See  Slideshow </li></ul><ul><li>Explore / Demo Social...
Purpose and Aim <ul><li>You will learn about… </li></ul><ul><li>Emerging technologies of social media available on interne...
What can you do here at this exhibit? <ul><li>Hands-on interactive exhibit for interacting with these services & learning ...
Why use social networking websites?
radRounds.com <ul><li>Professional (social) networking website specifically focused on linking those within medical imagin...
radRounds.com Manage your professional radiology profile Browse member profiles (only those that are made public; profiles...
radRounds.com Manage your professional radiology profile Maintain your own strictly professional radiology-relevant online...
radRounds.com –  Share cases with your professional network Web 2.0 / Social Networking - Interact with thousands of radio...
radRounds.com –  Share cases with your professional network Thousands of cases have already been shared and discussed by r...
radRounds.com –  Create groups and sub-communities <ul><li>Create groups for your department, practice, residency program,...
radRounds.com –  Create groups and sub-communities <ul><li>Create groups for your department, practice, residency program,...
radRounds.com Example: Brown Residency Group <ul><li>Useful links that are customizable, i.e. to call schedule </li></ul>
radRounds.com Example: Brown Residency Group via partnership with Box.net, unlimited file management such as PDF files (ot...
radRounds.com Example: Brown Residency Group Private discussion board Private case sharing
radRounds.com Security and Privacy Features <ul><li>Extensive community management by dedicated staff to prevent security ...
radRounds.com – Case Management <ul><li>Create Case Albums   ( i.e. as depicted, GI/GU, Head/Neck, Vascular, ER, MSK… ) </...
radRounds.com – Case Management <ul><li>Create albums for your selected images (i.e. Chest Radiology) by selecting from yo...
radRounds.com – Case Management <ul><li>Thumbnail view  of entire “Album”   (Chest Radiology depicted) </li></ul>
radRounds.com –  Radiologist Social Network / Web 2.0 Comment & Discussion System Rating System Web 2.0 / Social Networkin...
radRounds.com –  Case Upload and Security Settings <ul><li>Unlimited Space, 100% Free </li></ul><ul><li>Simple batch image...
radRounds.com – Share cases <ul><li>Easy case sharing  </li></ul>Share a case with another radRounds Member or via email t...
radRounds.com – Share cases …  or share an entire folder (i.e. the GI/GU folder).
radRounds.com – Integration into other social sites Social Media Sharing: Easy Add Images to  other sites like Facebook
radRounds.com - Slideshow Slideshows of your collection
radRounds.com - Review <ul><li>Maintain your professional radiology-relevant profile </li></ul><ul><li>Interact, Network, ...
ResearchGate <ul><li>Professional social network for researchers and scientists </li></ul><ul><li>Over 180,000 members in ...
ResearchGate <ul><li>Social networking for scientists </li></ul><ul><li>Discuss protocols </li></ul><ul><li>Ask questions/...
ResearchGate <ul><li>Search across disciplines (not only in radiology but other basic sciences or clinical topics) </li></...
ResearchGate Numerous private and public groups across various research areas.  You can create your own too.
ResearchGate Example of a Radiology-focused group. Discussion boards and social networking features can be further utilize...
Radiolopolis.com <ul><li>International community for radiology </li></ul><ul><li>Serves to aggregate numerous tools develo...
Radiolopolis.com Multiple tools that can be accessed
Radiolopolis.com Multiple tools that can be accessed <ul><li>Visit Radiolopolis to see these useful sites: </li></ul><ul><...
Radiolopolis.com <ul><li>Screenshot of the main website: </li></ul>Networking with other members. Case sharing. Links to o...
Radiolopolis.com Radiolopolis also utilizes other social networking sites such as Twitter so that their news and informati...
LinkedIn <ul><li>Maintain your professional profile </li></ul><ul><li>Professional network that spans multiple industries,...
LinkedIn Maintain a professional profile Maintain a professional profile.  Like on other social media websites, can mainta...
LinkedIn Maintain a professional profile Maintain a professional profile.  Like on other social media websites, can mainta...
LinkedIn – Applications Platform Example: TripIt LinkedIn is starting to develop an application platform for specific func...
MedicalPlexus <ul><li>Healthcare focused social network and document management system </li></ul><ul><li>Like Sermo, radRo...
MedicalPlexus Image and Document Management MedicalPlexus offers users the ability to store images, word documents, PowerP...
MedicalPlexus Collaboration and Social Media Sharing Tools Additionally, Medical Plexus also offers other tools such as ca...
Twitter <ul><li>Micro blogging website and social network </li></ul><ul><li>For fast and simple communication or sharing o...
Twitter – American College of Radiology Twitter page ACR uses Twitter to announce major events and news in radiology. Late...
Twitter RSNA Twitter Page RSNA uses Twitter to announce major events and to engage their membership. RSNA now has thousand...
Live-micro blogging the RSNA 2009 –  RSNA active in social media on Twitter This conference, RSNA 2009 is “live blogged” R...
Twitter - Review <ul><li>Numerous radiologists, medical imaging professionals, organizations, and vendors are already on T...
YouTube <ul><li>Video sharing website </li></ul><ul><li>Numerous ‘social’ features for media sharing and viewing </li></ul...
YouTube RSNA and ACR Channels Leveraging not only Twitter, but ACR and RSNA have been very active in engaging their audien...
YouTube radRounds Radiology Channel radRounds utilizes YouTube to share educational cases such as image stacks from CT, MR...
Facebook <ul><li>To date, has been utilized mostly for social purposes such as connecting with friends and family </li></u...
Facebook ACR Page on Facebook Interact and network with other “fans” of the ACR page
Facebook ACR Page on Facebook Enables users to “write” on the ACR Facebook page wall to interact with other members Intera...
Facebook ACR Page on Facebook Enables users to “write” on the ACR Facebook page wall to interact with other members ACR me...
Sermo.com  <ul><li>Physicians-only community with advanced message board functionality and social functions where one can ...
Sermo.com Physician Members can “poll” or “curbside” other physician members. Here is an example of where a physician find...
Sermo.com Another example of a physician seeking radiology-specific advice on contrast-dye prophylactic measures.
Sermo.com Numerous online “case conferences” are on Sermo. Some offer honoraria to physicians to lead them. Personalized “...
Sermo.com Screenshot demonstrating message composing interface.
Sermo.com Professionally network and specifically search for physicians across Sermo’s entire directory. Over 100,000 phys...
Sermo.com CME Courses online are also available.
Summary <ul><li>Social media and new web technologies can also be utilized by physicians to enhance collaboration, network...
Explore Social Media! Please click on any of the following icons to directly explore and try out these social media websit...
Contact Information <ul><li>For a copy of this presentation and for more information or questions, please contact us: </li...
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Social Media for Radiologists - How to become more productive using social media in radiology

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Social media for radiology and radiologists. A version of this presentation was demonstrated at RSNA 2009. This presentation will walk you through various contemporary social media websites such as radRounds Radiology Network (http://www.radrounds.com) and ResearchGATE (http://www.researchgate.net) that will increase your productivity as a radiologist and researcher. This presentation is published under a creative commons license - feel free to download and share but with credit to authors. Thank you.

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Transcript of "Social Media for Radiologists - How to become more productive using social media in radiology"

  1. 1. How to Become a Better and More Productive Radiologist Using Social Media Garry Choy, MD MSc Stuart R. Pomerantz, MD DEPARTMENT OF RADIOLOGY
  2. 2. Introduction to Social Media Goals of exhibit: Introduce you to social media and Web 2.0 Review relevant social media websites that may help you as a radiologist! Professional Radiology Network Radiolopolis
  3. 3. Main Menu - WELCOME <ul><li>Please select option: </li></ul><ul><li>See Slideshow </li></ul><ul><li>Explore / Demo Social Media Websites </li></ul><ul><li>Get a copy of this presentation </li></ul><ul><li>Contact Authors </li></ul>
  4. 4. Purpose and Aim <ul><li>You will learn about… </li></ul><ul><li>Emerging technologies of social media available on internet </li></ul><ul><li>How radiologists can harness the power and wisdom of the crowd via these web-based services for clinical, research, and educational purposes </li></ul><ul><li>Via live-demonstration and interactive media-rich exhibit, how you can use social media through specific examples </li></ul>
  5. 5. What can you do here at this exhibit? <ul><li>Hands-on interactive exhibit for interacting with these services & learning how radiologists can effectively use these services in a clinical / educational setting. </li></ul><ul><li>Review how radiologists can use cloud-based social bookmarking sites. </li></ul><ul><li>Illustrate how radiologists can use multimedia platforms for simplified & effective sharing of images, cine animations, & PDF documents. </li></ul><ul><li>Explore social networking sites & how they can be used to facilitate online collaboration, learning, and image sharing </li></ul>
  6. 6. Why use social networking websites?
  7. 7. radRounds.com <ul><li>Professional (social) networking website specifically focused on linking those within medical imaging and radiology </li></ul><ul><li>Key features: </li></ul><ul><ul><li>Manage your professional radiology profile </li></ul></ul><ul><ul><li>Network with other radiologists, researchers, industry leaders, and professionals in medical imaging </li></ul></ul><ul><ul><li>Simple and efficient image sharing and discussion: teaching File Management on radRounds: Free unlimited storage space, collaboration tools, and image management capability </li></ul></ul>
  8. 8. radRounds.com Manage your professional radiology profile Browse member profiles (only those that are made public; profiles can be made private and only viewable by contacts)
  9. 9. radRounds.com Manage your professional radiology profile Maintain your own strictly professional radiology-relevant online “CV” or profile for networking
  10. 10. radRounds.com – Share cases with your professional network Web 2.0 / Social Networking - Interact with thousands of radiologists who are also radRounds members: - Discuss cases - Ask questions/consult - Share cases and collaborate
  11. 11. radRounds.com – Share cases with your professional network Thousands of cases have already been shared and discussed by radiologists from around the world
  12. 12. radRounds.com – Create groups and sub-communities <ul><li>Create groups for your department, practice, residency program, or initiative </li></ul><ul><li>Groups can be private or public </li></ul><ul><li>Examples: </li></ul><ul><ul><li>ACR-RFS </li></ul></ul><ul><ul><li>UCSF Group </li></ul></ul><ul><ul><li>MGH Group </li></ul></ul><ul><ul><li>ACR Group </li></ul></ul><ul><ul><li>Osirix Group </li></ul></ul>
  13. 13. radRounds.com – Create groups and sub-communities <ul><li>Create groups for your department, practice, residency program, or initiative </li></ul><ul><li>Groups can be private or public </li></ul><ul><li>Examples: </li></ul><ul><ul><li>ACR-RFS </li></ul></ul><ul><ul><li>UCSF Group </li></ul></ul><ul><ul><li>MGH Group </li></ul></ul><ul><ul><li>ACR Group </li></ul></ul><ul><ul><li>Osirix Group </li></ul></ul>
  14. 14. radRounds.com Example: Brown Residency Group <ul><li>Useful links that are customizable, i.e. to call schedule </li></ul>
  15. 15. radRounds.com Example: Brown Residency Group via partnership with Box.net, unlimited file management such as PDF files (other file formats also)
  16. 16. radRounds.com Example: Brown Residency Group Private discussion board Private case sharing
  17. 17. radRounds.com Security and Privacy Features <ul><li>Extensive community management by dedicated staff to prevent security breaches, SPAM, and other privacy issues that can often affect social media websites </li></ul><ul><li>Privacy features for profile management are robust </li></ul><ul><li>Control who can see your profile </li></ul>
  18. 18. radRounds.com – Case Management <ul><li>Create Case Albums ( i.e. as depicted, GI/GU, Head/Neck, Vascular, ER, MSK… ) </li></ul><ul><li>RSS Feed Available </li></ul>
  19. 19. radRounds.com – Case Management <ul><li>Create albums for your selected images (i.e. Chest Radiology) by selecting from your master collection of images </li></ul><ul><li>Drag and Drop </li></ul>
  20. 20. radRounds.com – Case Management <ul><li>Thumbnail view of entire “Album” (Chest Radiology depicted) </li></ul>
  21. 21. radRounds.com – Radiologist Social Network / Web 2.0 Comment & Discussion System Rating System Web 2.0 / Social Networking - Interact with thousands of radiologists (other radRounds members): - Discuss cases - Ask questions/consult - Share cases and collaborate
  22. 22. radRounds.com – Case Upload and Security Settings <ul><li>Unlimited Space, 100% Free </li></ul><ul><li>Simple batch image upload tools </li></ul><ul><li>Image tagging, annotation, and description </li></ul><ul><li>Privacy Settings (Images viewable by anyone, just your radRounds connections, or by only you </li></ul>
  23. 23. radRounds.com – Share cases <ul><li>Easy case sharing </li></ul>Share a case with another radRounds Member or via email to anyone
  24. 24. radRounds.com – Share cases … or share an entire folder (i.e. the GI/GU folder).
  25. 25. radRounds.com – Integration into other social sites Social Media Sharing: Easy Add Images to other sites like Facebook
  26. 26. radRounds.com - Slideshow Slideshows of your collection
  27. 27. radRounds.com - Review <ul><li>Maintain your professional radiology-relevant profile </li></ul><ul><li>Interact, Network, and maintain contacts within radiology </li></ul><ul><li>Create (private or public) sub community for your practice or group </li></ul><ul><li>Collaboration, case, sharing, teaching file management: </li></ul><ul><ul><li>Free Unlimited Storage Space </li></ul></ul><ul><ul><li>Image tags, annotation, commenting system </li></ul></ul><ul><ul><li>100% web accessible </li></ul></ul><ul><li>Extensive emphasis on privacy - security settings: make your images private, viewable by selected “connections,” or by public </li></ul><ul><li>RSS Feed Capable, Embed images/albums into Facebook </li></ul>
  28. 28. ResearchGate <ul><li>Professional social network for researchers and scientists </li></ul><ul><li>Over 180,000 members in multiple disciplines ranging from basic biological sciences to radiology </li></ul><ul><li>Find collaborators from around the globe </li></ul><ul><li>Join, create, or participate in research-specific areas </li></ul><ul><li>ResearchGate offers easy access to numerous scientific publications, abstracts, jobs in science, and networking opportunities in the research arena </li></ul>
  29. 29. ResearchGate <ul><li>Social networking for scientists </li></ul><ul><li>Discuss protocols </li></ul><ul><li>Ask questions/consult -Share papers </li></ul><ul><li>Discuss latest papers or scientific developments </li></ul><ul><li>Find collaborators </li></ul><ul><li>Create groups for institution or research groups </li></ul>
  30. 30. ResearchGate <ul><li>Search across disciplines (not only in radiology but other basic sciences or clinical topics) </li></ul><ul><li>Over 180,000 researchers are active members </li></ul><ul><li>Simple and efficient method to find expertise or collaborations </li></ul>
  31. 31. ResearchGate Numerous private and public groups across various research areas. You can create your own too.
  32. 32. ResearchGate Example of a Radiology-focused group. Discussion boards and social networking features can be further utilized within niche areas or private areas on ResearchGate
  33. 33. Radiolopolis.com <ul><li>International community for radiology </li></ul><ul><li>Serves to aggregate numerous tools developed by Roland Talanow and also provides networking functionality / social networking capability </li></ul><ul><li>Numerous additional tools such as HandyRad, PubRad, Journal of Radiology Case Reports, and other useful clinical tools that one may be already aware of can be accessed and linked via the Radiolopolis website </li></ul><ul><li>Features profile management, message boards, group creation, and other features </li></ul>
  34. 34. Radiolopolis.com Multiple tools that can be accessed
  35. 35. Radiolopolis.com Multiple tools that can be accessed <ul><li>Visit Radiolopolis to see these useful sites: </li></ul><ul><li>JCRC (Case reports) </li></ul><ul><li>Radiology Boards (review) </li></ul><ul><li>HandyRad (Case tracker) </li></ul><ul><li>RadiologyTeacher (Teaches you radiology) </li></ul><ul><li>Case of the Week (interesting cases) </li></ul><ul><li>eLearning Radiology (educational website) </li></ul><ul><li>Radiology Forum (message boards to connect with other radiologists) </li></ul><ul><li>Cancer Staging (easy reference for cancer staging) </li></ul><ul><li>PubRad (radiology relevant articles) </li></ul><ul><li>RadiologySearch.net (like Yottalook, a radiology specific search engine) </li></ul>
  36. 36. Radiolopolis.com <ul><li>Screenshot of the main website: </li></ul>Networking with other members. Case sharing. Links to other features as detailed on previous slide, here you can see a link to interesting other websites such as the “Radiology Museum”
  37. 37. Radiolopolis.com Radiolopolis also utilizes other social networking sites such as Twitter so that their news and information can also go where you are.
  38. 38. LinkedIn <ul><li>Maintain your professional profile </li></ul><ul><li>Professional network that spans multiple industries, not only radiology </li></ul><ul><li>Interact, Network, and maintain contacts in and outside radiology </li></ul><ul><li>Does not offer radiology or clinically relevant tools such as radRounds, Radiopolis, MedicalPlexus, or Sermo </li></ul><ul><li>Extensive emphasis on privacy and offers granular control on who can visualize your profile </li></ul><ul><li>Create and join industry specific groups for more focused networking and collaboration functions </li></ul><ul><li>Applications platform currently expanding and can include such applications as TripIt as described in previous slide </li></ul>
  39. 39. LinkedIn Maintain a professional profile Maintain a professional profile. Like on other social media websites, can maintain an online electronic profile or resume for professional and career-related purpose
  40. 40. LinkedIn Maintain a professional profile Maintain a professional profile. Like on other social media websites, can maintain an online electronic profile or resume for professional and career-related purpose Search for contacts across multiple vertical industries and clinical disciplines that you know or for people with expertise that you need
  41. 41. LinkedIn – Applications Platform Example: TripIt LinkedIn is starting to develop an application platform for specific functions. For example, shown here is their TripIt application which demonstrates how members can log their travels and also interact with other users in the same approximate locale.
  42. 42. MedicalPlexus <ul><li>Healthcare focused social network and document management system </li></ul><ul><li>Like Sermo, radRounds, Radiolopolis, there are profile management features and social networking features </li></ul><ul><li>MedicalPlexus also offers tools in document storage (images, word documents, PowerPoint files, PDF files) as well as collaboration tools (calendars, task lists) </li></ul>
  43. 43. MedicalPlexus Image and Document Management MedicalPlexus offers users the ability to store images, word documents, PowerPoint files, PDF files. One can make these files private or share with authorized contacts. Useful for collaboration within the healthcare enterprise. Secure and HIPAA compliant.
  44. 44. MedicalPlexus Collaboration and Social Media Sharing Tools Additionally, Medical Plexus also offers other tools such as calendars and task lists.
  45. 45. Twitter <ul><li>Micro blogging website and social network </li></ul><ul><li>For fast and simple communication or sharing of messages or links (limited to 140 characters) </li></ul><ul><li>Examples: RSNA and ACR among many radiology-affiliated groups / individuals on Twitter </li></ul><ul><li>Numerous radiologists and physicians also use twitter for rapid communication </li></ul>
  46. 46. Twitter – American College of Radiology Twitter page ACR uses Twitter to announce major events and news in radiology. Latest JACR articles also are “tweeted” here. ACR now has thousands of ‘followers’ on Twitter!
  47. 47. Twitter RSNA Twitter Page RSNA uses Twitter to announce major events and to engage their membership. RSNA now has thousands of ‘followers’ on Twitter!
  48. 48. Live-micro blogging the RSNA 2009 – RSNA active in social media on Twitter This conference, RSNA 2009 is “live blogged” RSNA will be announcing events as they happen during the conference.
  49. 49. Twitter - Review <ul><li>Numerous radiologists, medical imaging professionals, organizations, and vendors are already on Twitter </li></ul><ul><li>Rapid communication and real-time information sharing </li></ul><ul><li>Useful for obtaining latest news </li></ul><ul><li>Useful for a busy professional or clinician who does not have as much time to spend on other social networking sites </li></ul>
  50. 50. YouTube <ul><li>Video sharing website </li></ul><ul><li>Numerous ‘social’ features for media sharing and viewing </li></ul><ul><li>Radiology organizations have used YouTube for educational and informational purposes </li></ul><ul><li>Case sharing possible on YouTube (beyond still image sharing - cines, image stacks, animations) </li></ul>
  51. 51. YouTube RSNA and ACR Channels Leveraging not only Twitter, but ACR and RSNA have been very active in engaging their audience on social media platforms including YouTube also. Videos of member benefits (above) are displayed by RSNA among other videos. ACR also distributes their latest announcements and profession relevant videos on YouTube! Please visit and see how they have effectively utilized YouTube’s social media platform.
  52. 52. YouTube radRounds Radiology Channel radRounds utilizes YouTube to share educational cases such as image stacks from CT, MRI, 3D volume renders and more! Individual radiologists can also manage a “video” enabled teaching file on YouTube. Share, discuss with other radiologists easily using YouTube’s intuitive interface.
  53. 53. Facebook <ul><li>To date, has been utilized mostly for social purposes such as connecting with friends and family </li></ul><ul><li>Pioneer in Web 2.0 and social media </li></ul><ul><li>Paved the way for more professionally focused social media platforms on the web </li></ul><ul><li>Despite the more social rather than professionally oriented uses, like on YouTube and Twitter, multiple radiology groups and practices maintain pages and groups to connect with their respective audience </li></ul><ul><li>Will briefly review some of the limited but yet powerful social media potential of Facebook in Radiology (via example of ACR Facebook Page) </li></ul>
  54. 54. Facebook ACR Page on Facebook Interact and network with other “fans” of the ACR page
  55. 55. Facebook ACR Page on Facebook Enables users to “write” on the ACR Facebook page wall to interact with other members Interact and network with other “fans” of the ACR page
  56. 56. Facebook ACR Page on Facebook Enables users to “write” on the ACR Facebook page wall to interact with other members ACR messages for members – simple and effective broadcasting and sharing of relevant information Interact and network with other “fans” of the ACR page
  57. 57. Sermo.com <ul><li>Physicians-only community with advanced message board functionality and social functions where one can connect with thousands of other physicians </li></ul><ul><li>Message board facilitates question / answer format communication, polling, and basic image sharing </li></ul><ul><li>Communicate and network with not only radiologists but other physicians in other disciplines </li></ul><ul><li>Sermo facilitates group discussions but one must keep in mind that information on website is shared with pharmaceutical corporations or financial firms in “information arbitrage” business model where physician insights and discussions are shared with these clients of Sermo </li></ul>
  58. 58. Sermo.com Physician Members can “poll” or “curbside” other physician members. Here is an example of where a physician finds an unorthodox solution by consulting other MDs from other disciplines on Sermo.
  59. 59. Sermo.com Another example of a physician seeking radiology-specific advice on contrast-dye prophylactic measures.
  60. 60. Sermo.com Numerous online “case conferences” are on Sermo. Some offer honoraria to physicians to lead them. Personalized “feeds” of relevant discussions can be displayed within your personalized welcome page on Sermo.
  61. 61. Sermo.com Screenshot demonstrating message composing interface.
  62. 62. Sermo.com Professionally network and specifically search for physicians across Sermo’s entire directory. Over 100,000 physicians are members on Sermo. Approximately 1,500 are radiologists.
  63. 63. Sermo.com CME Courses online are also available.
  64. 64. Summary <ul><li>Social media and new web technologies can also be utilized by physicians to enhance collaboration, networking, and workflow </li></ul><ul><li>Recommendation: </li></ul><ul><ul><li>Explore social networking / social media websites to evaluate how these tools can be integrated into your unique workflow and needs </li></ul></ul><ul><li>Workflow, clinical practice, and education stand to benefit by use of social media tools </li></ul>
  65. 65. Explore Social Media! Please click on any of the following icons to directly explore and try out these social media websites: Professional Radiology Network Radiolopolis
  66. 66. Contact Information <ul><li>For a copy of this presentation and for more information or questions, please contact us: </li></ul><ul><ul><li>Garry Choy, MD MSc gchoy@partners.org Massachusetts General Hospital 55 Fruit St, FND-216 Boston, MA 02114 </li></ul></ul>
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