1965: Pepsi-Cola merges with Frito-Lay to form PepsiCo, Inc., with the two predecessors becoming divisions. 1967: Frito-Lay introduces Doritos tortilla chips to the national U.S. market. 1977: PepsiCo acquires Taco Bell. 1978: PepsiCo acquires Pizza Hut. 1981: Frito-Lay introduces Tostitos tortilla chips. 1986: The Kentucky Fried Chicken (KFC) chain is acquired. 1997: Taco Bell, Pizza Hut, and KFC are spun off into a new company called Tricon Global Restaurants. 1998: PepsiCo acquires Tropicana Products for $3.3 billion. 1999: Pepsi Bottling Group is spun off to the public, with PepsiCo retaining a 35 percent stake. 2000: PepsiCo reaches an agreement to acquire the Quaker Oats Company for $13.4 billion. Company History
HISTORY PepsiCo, Inc. is one of the world's top consumer product companies with many of the world's most important and valuable trademarks. Its Pepsi-Cola Company division is the second largest soft drink business in the world, with a 21 percent share of the carbonated soft drink market worldwide and 29 percent in the United States. Three of its brands--Pepsi-Cola, Mountain Dew, and Diet Pepsi&mdashe among the top ten soft drinks in the U.S. market. The Frito-Lay Company division is by far the world leader in salty snacks, holding a 40 percent market share and an even more staggering 56 percent share of the U.S. market. In the United States, Frito-Lay is nine times the size of its nearest competitor and sells nine of the top ten snack chip brands in the supermarket channel, including Lay's, Doritos, Tostitos, Ruffles, Fritos, and Chee-tos. Frito-Lay generates more than 60 percent of PepsiCo's net sales and more than two-thirds of the parent company's operating profits. The company's third division, Tropicana Products, Inc., is the world leader in juice sales and holds a dominant 41 percent of the U.S. chilled orange juice market.
PepsiCo Board of Directors 1 James J. Schir 2 Dina Dublon 3 Victor J. Dzau, M.D. 4 Michael D. Whith 5 Ray L. Hunt 6 Sharon Percy Rockefelle 7 Alberto Ibargüen 8 Daniel Vasella 9 Arthur C. Martinez 10 Indra K. Nooyi
It can be seen then that differences do exist between Coca-Cola and Pepsi Cola. This can be seen in the marketing variables which are the basis for segmentation such as age and geographic variables. In a competitive market, both companies must identify and target different market segments in order to remain at the cutting edge. Differences between the companies are evident with respect to product, pricing, place and promotion. Coca-cola relies heavily on value: quality is more than something we see or taste. Pepsi, on the other hand, relies on its success resulting from superior products and high standards of performance.