Utilizing Facebook and LinkedIn for your Alumni Club Leveraging social media to connect with students and alumni University of Notre Dame Alumni Senate 2009 Garrett Kuk, Class of 2003

Purpose of ND Alumni Association & Local Alumni Clubs - Connect local alumni with one another - Serve as trusted knowledge base & resource - Facilitate & publicize events & meetings In short, Extend the presence and value of Notre Dame to the local community

- Connect local alumni with one another

- Serve as trusted knowledge base & resource

- Facilitate & publicize events & meetings

In short,

Extend the presence and value of Notre Dame to the local community

Communication Channels www.ND.edu alumni.ND.edu Irish Online Your Local Club Website Facebook LinkedIn (SOCIAL MEDIA)

Current Flow of Information ADMIN Website Member Member Member Member Member

ADMIN Website Member Member Member Member Member Facebook or LinkedIn Increasing Connection with Social Media Member

Facebook 101: Profile Characteristics Online space for social connection & sharing - interests (TV, music, books, movies, religious) - photos - events - friend updates Individuals grouped around networks - education - geography - employer - organizational interest Public & private profiles - display professional information to a general audience - restrict personal updates, photos, etc to close friends

Online space for social connection & sharing

- interests (TV, music, books, movies, religious)

- photos

- events

- friend updates

Individuals grouped around networks

- education

- geography

- employer

- organizational interest

Public & private profiles

- display professional information to a general audience

- restrict personal updates, photos, etc to close friends

Facebook 201: Facts & Figures 2004 February - Created as internal social networking/sharing platform using @harvard.edu email address March - Expands registration to Ivy League students 2005 May - Registration for all .edu email addresses September - High school students can register with an invitation from existing user 2006 September - Opens registration to public

2004

February - Created as internal social networking/sharing platform using @harvard.edu email address

March - Expands registration to Ivy League students

2005

May - Registration for all .edu email addresses

September - High school students can register with an invitation from existing user

2006

September - Opens registration to public

Facebook 201: Facts & Figures As of April 2009 Total ACTIVE users: 200 million worldwide 120 million+ visit the site DAILY Registered users with ND (or alumni.nd.edu) address: 28,000 Source: http:// www.facebook.com/press/info.php?statistics

As of April 2009

Total ACTIVE users: 200 million worldwide

120 million+ visit the site DAILY

Registered users with ND (or alumni.nd.edu) address: 28,000

Source: http:// www.facebook.com/press/info.php?statistics

Facebook 301: Your Club’s Group Accessibility : Global group, straightforward name, logo

Accessibility : Global group, straightforward name, logo

Facebook 301: Your Club’s Group Regularity: Club events, pictures, links, comments

Regularity: Club events, pictures, links, comments

Facebook 301: Your Club’s Group Strategy shift - Unlike email, more frequency is better - Easy opt-in, member-generated contribution Events - RSVP feature - create positive social pressure

Strategy shift

- Unlike email, more frequency is better

- Easy opt-in, member-generated contribution

Events

- RSVP feature

- create positive social pressure

Facebook 301: Your Club’s Group Multiple administrators

Multiple administrators

Facebook 301: Benefits ...as an Alumni Club publicize event attendance easily update members or event attendees friends of members see activity ease of use for students/YA multiple administrators ...as an individual member email/calendar updates easily invite other friends increased connection with members & administrators

...as an Alumni Club

publicize event attendance

easily update members or event attendees

friends of members see activity

ease of use for students/YA

multiple administrators

...as an individual member

email/calendar updates

easily invite other friends

increased connection with members & administrators

Facebook 301: ND Club Statistics 267 Notre Dame Alumni Clubs worldwide 37 Notre Dame Alumni Club Groups on Facebook 11 demonstrating at least half of recommended best practices

Facebook: Take-home assignment Create personal profile and make connections Discuss with your Board the benefits of creating a Facebook Group Atlanta | Austin | Fort Wayne | Lehigh Valley Orange County | St. Joseph Valley | Tampa Bay Create Group & implement best practices - Straightforward name - Global access - Appropriate logo - Regular events, posts, photos, links - Multiple administrators Publicize to your Club’s members

Create personal profile and make connections

Discuss with your Board the benefits of creating a Facebook Group

Atlanta | Austin | Fort Wayne | Lehigh Valley

Orange County | St. Joseph Valley | Tampa Bay

Create Group & implement best practices

- Straightforward name

- Global access

- Appropriate logo

- Regular events, posts, photos, links

- Multiple administrators

Publicize to your Club’s members

LinkedIn 101: Profile Characteristics Professional networking space Builds relationships with user-generated online resume history (companies, interest groups, alumni networks) Connect to individuals in your networks, and request an "introduction" to a friend-of-a-friend Query your network for business solutions, recommendations for short-term projects Publicize local group events

Professional networking space Builds relationships with user-generated online resume history (companies, interest groups, alumni networks)

Connect to individuals in your networks, and request an "introduction" to a friend-of-a-friend

Query your network for business solutions, recommendations for short-term projects

Publicize local group events

LinkedIn 201: Facts & Figures May 2003 - LinkedIn launched with 300 users June 2005 - LinkedIn Jobs June 2006 - Newsfeed - updates to connections September 2007 - profile pictures March 2008 - company profiles

May 2003 - LinkedIn launched with 300 users

June 2005 - LinkedIn Jobs

June 2006 - Newsfeed - updates to connections

September 2007 - profile pictures

March 2008 - company profiles

LinkedIn 201: Facts & Figures As of April 2009 Total unique users: 39 million Every day, 1,400 new users sign up Members of the Notre Dame Alumni group: 9,050 Source: http:// press.linkedin.com /about

As of April 2009

Total unique users: 39 million

Every day, 1,400 new users sign up

Members of the Notre Dame Alumni group: 9,050

Source: http:// press.linkedin.com /about

LinkedIn 301: Notre Dame Alumni Network Group moderated by Kevin Monahan, Associate Director of ND Career Center Post your own professional work history & photo Monitor the group for inquiries in your geography/industry Connect with existing Club members/friends See who you're connected to through the "ND network"

Group moderated by Kevin Monahan, Associate Director of ND Career Center

Post your own professional work history & photo

Monitor the group for inquiries in your geography/industry

Connect with existing Club members/friends

See who you're connected to through the "ND network"

LinkedIn 301: Notre Dame Alumni Network

LinkedIn 301: Benefits of the Notre Dame Alumni Network ...as an Alumni Club valuable "hub" of contacts resource for current students organize/facilitate professional networking publicize local events ...as an individual member use the ND network to connect to non-ND contacts good for relocation/collaboration observe/participate in industry discussion

...as an Alumni Club

valuable "hub" of contacts

resource for current students

organize/facilitate professional networking

publicize local events

...as an individual member

use the ND network to connect to non-ND contacts

good for relocation/collaboration

observe/participate in industry discussion

LinkedIn: Take-home assignment Create personal profile and make connections - professional work history - professional photo - find connections based on work history & common interest - join Notre Dame Alumni Network group - monitor group discussions and share expertise as appropriate Discuss with your Board the benefits of joining the Notre Dame Alumni Network Publicize to your Club’s members

Create personal profile and make connections

- professional work history

- professional photo

- find connections based on work history & common interest

- join Notre Dame Alumni Network group

- monitor group discussions and share expertise as appropriate

Discuss with your Board the benefits of joining the Notre Dame Alumni Network

Publicize to your Club’s members

Contact A copy of this presentation is publicly available at http://www.garrettkuk.wordpress.com Special thanks: Kevin Monahan (Moderator, Notre Dame Alumni Network LinkedIn Group) Linda Weaver (Notre Dame Club of Chicago) Joe Collins (Admin, Notre Dame Club of Orange County Facebook Group) Notre Dame Club of Orange County Notre Dame Club of Atlanta

A copy of this presentation is publicly available at

http://www.garrettkuk.wordpress.com

Special thanks:

Kevin Monahan (Moderator, Notre Dame Alumni Network LinkedIn Group)

Linda Weaver (Notre Dame Club of Chicago)

Joe Collins (Admin, Notre Dame Club of Orange County Facebook Group)

Notre Dame Club of Orange County

Notre Dame Club of Atlanta