Utilizing Facebook and LinkedIn for your Alumni Club Leveraging social media to connect with students and alumni Universit...
Purpose of ND Alumni Association & Local Alumni Clubs <ul><li>- Connect local alumni with one another </li></ul><ul><li>- ...
Communication Channels www.ND.edu alumni.ND.edu Irish Online Your Local Club Website Facebook LinkedIn (SOCIAL MEDIA)
Current Flow of Information ADMIN Website Member Member Member Member Member
ADMIN Website Member Member Member Member Member Facebook or LinkedIn Increasing Connection with Social Media Member
Facebook 101: Profile Characteristics <ul><li>Online space for social connection & sharing </li></ul><ul><li>     - intere...
Facebook 201: Facts & Figures <ul><li>2004 </li></ul><ul><li>February  - Created as internal social networking/sharing pla...
Facebook 201: Facts & Figures <ul><li>As of April 2009 </li></ul><ul><li>  Total ACTIVE users: 200 million worldwide </li>...
Facebook 301: Your Club’s Group <ul><li>Accessibility : Global group, straightforward name, logo </li></ul>
Facebook 301: Your Club’s Group <ul><li>Regularity:  Club events, pictures, links, comments </li></ul>
Facebook 301: Your Club’s Group <ul><li>Strategy shift </li></ul><ul><li>- Unlike email, more frequency is better </li></u...
Facebook 301: Your Club’s Group <ul><li>Multiple administrators </li></ul>
Facebook 301: Benefits <ul><li>...as an Alumni Club </li></ul><ul><li>publicize event attendance </li></ul><ul><li>  </li>...
Facebook 301: ND Club Statistics 267  Notre Dame Alumni Clubs worldwide 37  Notre Dame Alumni Club Groups on Facebook 11  ...
Facebook: Take-home assignment <ul><li>Create personal profile and make connections </li></ul><ul><li>Discuss with your Bo...
LinkedIn 101: Profile Characteristics <ul><li>Professional networking space Builds relationships with user-generated onlin...
LinkedIn 201: Facts & Figures <ul><li>May 2003  - LinkedIn launched with 300 users </li></ul><ul><li>  </li></ul><ul><li>J...
LinkedIn 201: Facts & Figures <ul><li>As of April 2009 </li></ul><ul><li>  </li></ul><ul><li>Total unique users: 39 millio...
LinkedIn 301:  Notre Dame Alumni Network <ul><li>Group moderated by Kevin Monahan, Associate Director of ND Career Center ...
LinkedIn 301:  Notre Dame Alumni Network
LinkedIn 301: Benefits of the Notre Dame Alumni Network <ul><li>...as an Alumni Club </li></ul><ul><li>valuable &quot;hub&...
LinkedIn: Take-home assignment <ul><li>Create personal profile and make connections </li></ul><ul><li>- professional work ...
Contact <ul><li>A copy of this presentation is publicly available at </li></ul><ul><li>http://www.garrettkuk.wordpress.com...
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Utilizing Facebook And LinkedIn For Your Alumni Club

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Notre Dame Alumni Senate 2009

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  • Would love to know your thoughts and experiences on which platform (Facebook, LinkedIn) works best in which situations, eg. promoting networking vs athletic events, discussions on various topics, etc. Great presentation, Thanks!
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  • Thanks for sharing this very insightful presentation!
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  • Utilizing Facebook And LinkedIn For Your Alumni Club

    1. 1. Utilizing Facebook and LinkedIn for your Alumni Club Leveraging social media to connect with students and alumni University of Notre Dame Alumni Senate 2009 Garrett Kuk, Class of 2003
    2. 2. Purpose of ND Alumni Association & Local Alumni Clubs <ul><li>- Connect local alumni with one another </li></ul><ul><li>- Serve as trusted knowledge base & resource </li></ul><ul><li>- Facilitate & publicize events & meetings </li></ul><ul><li>In short, </li></ul><ul><li>Extend the presence and value of Notre Dame to the local community </li></ul>
    3. 3. Communication Channels www.ND.edu alumni.ND.edu Irish Online Your Local Club Website Facebook LinkedIn (SOCIAL MEDIA)
    4. 4. Current Flow of Information ADMIN Website Member Member Member Member Member
    5. 5. ADMIN Website Member Member Member Member Member Facebook or LinkedIn Increasing Connection with Social Media Member
    6. 6. Facebook 101: Profile Characteristics <ul><li>Online space for social connection & sharing </li></ul><ul><li>     - interests (TV, music, books, movies, religious) </li></ul><ul><li>     - photos </li></ul><ul><li>     - events </li></ul><ul><li>     - friend updates </li></ul><ul><li>  </li></ul><ul><li>Individuals grouped around networks </li></ul><ul><li>    - education </li></ul><ul><li>    - geography </li></ul><ul><li>    - employer </li></ul><ul><li>    - organizational interest </li></ul><ul><li>  </li></ul><ul><li>Public & private profiles </li></ul><ul><li>     - display professional information to a general audience </li></ul><ul><li>     - restrict personal updates, photos, etc to close friends </li></ul>
    7. 7. Facebook 201: Facts & Figures <ul><li>2004 </li></ul><ul><li>February - Created as internal social networking/sharing platform using @harvard.edu email address </li></ul><ul><li>March - Expands registration to Ivy League students </li></ul><ul><li>  </li></ul><ul><li>2005 </li></ul><ul><li>May - Registration for all .edu email addresses </li></ul><ul><li>September - High school students can register with an invitation from existing user </li></ul><ul><li>  </li></ul><ul><li>2006 </li></ul><ul><li>September - Opens registration to public </li></ul>
    8. 8. Facebook 201: Facts & Figures <ul><li>As of April 2009 </li></ul><ul><li>  Total ACTIVE users: 200 million worldwide </li></ul><ul><li>  </li></ul><ul><li>120 million+ visit the site DAILY </li></ul><ul><li>  </li></ul><ul><li>Registered users with ND (or alumni.nd.edu) address: 28,000 </li></ul><ul><li>  </li></ul><ul><li>Source: http:// www.facebook.com/press/info.php?statistics </li></ul>
    9. 9. Facebook 301: Your Club’s Group <ul><li>Accessibility : Global group, straightforward name, logo </li></ul>
    10. 10. Facebook 301: Your Club’s Group <ul><li>Regularity: Club events, pictures, links, comments </li></ul>
    11. 11. Facebook 301: Your Club’s Group <ul><li>Strategy shift </li></ul><ul><li>- Unlike email, more frequency is better </li></ul><ul><li>- Easy opt-in, member-generated contribution </li></ul><ul><li>Events </li></ul><ul><li>- RSVP feature </li></ul><ul><li>- create positive social pressure </li></ul>
    12. 12. Facebook 301: Your Club’s Group <ul><li>Multiple administrators </li></ul>
    13. 13. Facebook 301: Benefits <ul><li>...as an Alumni Club </li></ul><ul><li>publicize event attendance </li></ul><ul><li>  </li></ul><ul><li>easily update members or event attendees </li></ul><ul><li>  </li></ul><ul><li>friends of members see activity </li></ul><ul><li>  </li></ul><ul><li>ease of use for students/YA </li></ul><ul><li>  </li></ul><ul><li>multiple administrators </li></ul><ul><li>...as an individual member </li></ul><ul><li>email/calendar updates </li></ul><ul><li>  </li></ul><ul><li>easily invite other friends </li></ul><ul><li>  </li></ul><ul><li>increased connection with members & administrators </li></ul>
    14. 14. Facebook 301: ND Club Statistics 267 Notre Dame Alumni Clubs worldwide 37 Notre Dame Alumni Club Groups on Facebook 11 demonstrating at least half of recommended best practices
    15. 15. Facebook: Take-home assignment <ul><li>Create personal profile and make connections </li></ul><ul><li>Discuss with your Board the benefits of creating a Facebook Group </li></ul><ul><li>Atlanta | Austin | Fort Wayne | Lehigh Valley </li></ul><ul><li>Orange County | St. Joseph Valley | Tampa Bay </li></ul><ul><li>Create Group & implement best practices </li></ul><ul><li>- Straightforward name </li></ul><ul><li>- Global access </li></ul><ul><li>- Appropriate logo </li></ul><ul><li>- Regular events, posts, photos, links </li></ul><ul><li>- Multiple administrators </li></ul><ul><li>Publicize to your Club’s members </li></ul>
    16. 16. LinkedIn 101: Profile Characteristics <ul><li>Professional networking space Builds relationships with user-generated online resume history (companies, interest groups, alumni networks) </li></ul><ul><li>Connect to individuals in your networks, and request an &quot;introduction&quot; to a friend-of-a-friend </li></ul><ul><li>Query your network for business solutions, recommendations for short-term projects </li></ul><ul><li>Publicize local group events </li></ul>
    17. 17. LinkedIn 201: Facts & Figures <ul><li>May 2003 - LinkedIn launched with 300 users </li></ul><ul><li>  </li></ul><ul><li>June 2005 - LinkedIn Jobs </li></ul><ul><li>June 2006 - Newsfeed - updates to connections </li></ul><ul><li>  </li></ul><ul><li>September 2007 - profile pictures </li></ul><ul><li>  </li></ul><ul><li>March 2008 - company profiles </li></ul>
    18. 18. LinkedIn 201: Facts & Figures <ul><li>As of April 2009 </li></ul><ul><li>  </li></ul><ul><li>Total unique users: 39 million </li></ul><ul><li>  </li></ul><ul><li>Every day, 1,400 new users sign up </li></ul><ul><li>  </li></ul><ul><li>Members of the Notre Dame Alumni group: 9,050  </li></ul><ul><li>Source: http:// press.linkedin.com /about </li></ul>
    19. 19. LinkedIn 301: Notre Dame Alumni Network <ul><li>Group moderated by Kevin Monahan, Associate Director of ND Career Center </li></ul><ul><li>  </li></ul><ul><li>Post your own professional work history & photo </li></ul><ul><li>  </li></ul><ul><li>Monitor the group for inquiries in your geography/industry </li></ul><ul><li>Connect with existing Club members/friends </li></ul><ul><li>  </li></ul><ul><li>See who you're connected to through the &quot;ND network&quot; </li></ul>
    20. 20. LinkedIn 301: Notre Dame Alumni Network
    21. 21. LinkedIn 301: Benefits of the Notre Dame Alumni Network <ul><li>...as an Alumni Club </li></ul><ul><li>valuable &quot;hub&quot; of contacts </li></ul><ul><li>  </li></ul><ul><li>resource for current students </li></ul><ul><li>  </li></ul><ul><li>organize/facilitate professional networking </li></ul><ul><li>publicize local events </li></ul><ul><li>...as an individual member </li></ul><ul><li>use the ND network to connect to non-ND contacts </li></ul><ul><li>  </li></ul><ul><li>good for relocation/collaboration </li></ul><ul><li>  </li></ul><ul><li>observe/participate in industry discussion </li></ul>
    22. 22. LinkedIn: Take-home assignment <ul><li>Create personal profile and make connections </li></ul><ul><li>- professional work history </li></ul><ul><li>- professional photo </li></ul><ul><li>- find connections based on work history & common interest </li></ul><ul><li>- join Notre Dame Alumni Network group </li></ul><ul><li>- monitor group discussions and share expertise as appropriate </li></ul><ul><li>Discuss with your Board the benefits of joining the Notre Dame Alumni Network </li></ul><ul><li>Publicize to your Club’s members </li></ul>
    23. 23. Contact <ul><li>A copy of this presentation is publicly available at </li></ul><ul><li>http://www.garrettkuk.wordpress.com </li></ul><ul><li>Special thanks: </li></ul><ul><li>Kevin Monahan (Moderator, Notre Dame Alumni Network LinkedIn Group) </li></ul><ul><li>Linda Weaver (Notre Dame Club of Chicago) </li></ul><ul><li>Joe Collins (Admin, Notre Dame Club of Orange County Facebook Group) </li></ul><ul><li>Notre Dame Club of Orange County </li></ul><ul><li>Notre Dame Club of Atlanta </li></ul>

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