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Utilizing Facebook And LinkedIn For Your Alumni Club
 

Utilizing Facebook And LinkedIn For Your Alumni Club

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Notre Dame Alumni Senate 2009

Notre Dame Alumni Senate 2009

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Utilizing Facebook And LinkedIn For Your Alumni Club Utilizing Facebook And LinkedIn For Your Alumni Club Presentation Transcript

  • Utilizing Facebook and LinkedIn for your Alumni Club Leveraging social media to connect with students and alumni University of Notre Dame Alumni Senate 2009 Garrett Kuk, Class of 2003
  • Purpose of ND Alumni Association & Local Alumni Clubs
    • - Connect local alumni with one another
    • - Serve as trusted knowledge base & resource
    • - Facilitate & publicize events & meetings
    • In short,
    • Extend the presence and value of Notre Dame to the local community
  • Communication Channels www.ND.edu alumni.ND.edu Irish Online Your Local Club Website Facebook LinkedIn (SOCIAL MEDIA)
  • Current Flow of Information ADMIN Website Member Member Member Member Member
  • ADMIN Website Member Member Member Member Member Facebook or LinkedIn Increasing Connection with Social Media Member
  • Facebook 101: Profile Characteristics
    • Online space for social connection & sharing
    •      - interests (TV, music, books, movies, religious)
    •      - photos
    •      - events
    •      - friend updates
    •  
    • Individuals grouped around networks
    •     - education
    •     - geography
    •     - employer
    •     - organizational interest
    •  
    • Public & private profiles
    •      - display professional information to a general audience
    •      - restrict personal updates, photos, etc to close friends
  • Facebook 201: Facts & Figures
    • 2004
    • February - Created as internal social networking/sharing platform using @harvard.edu email address
    • March - Expands registration to Ivy League students
    •  
    • 2005
    • May - Registration for all .edu email addresses
    • September - High school students can register with an invitation from existing user
    •  
    • 2006
    • September - Opens registration to public
  • Facebook 201: Facts & Figures
    • As of April 2009
    •   Total ACTIVE users: 200 million worldwide
    •  
    • 120 million+ visit the site DAILY
    •  
    • Registered users with ND (or alumni.nd.edu) address: 28,000
    •  
    • Source: http:// www.facebook.com/press/info.php?statistics
  • Facebook 301: Your Club’s Group
    • Accessibility : Global group, straightforward name, logo
  • Facebook 301: Your Club’s Group
    • Regularity: Club events, pictures, links, comments
  • Facebook 301: Your Club’s Group
    • Strategy shift
    • - Unlike email, more frequency is better
    • - Easy opt-in, member-generated contribution
    • Events
    • - RSVP feature
    • - create positive social pressure
  • Facebook 301: Your Club’s Group
    • Multiple administrators
  • Facebook 301: Benefits
    • ...as an Alumni Club
    • publicize event attendance
    •  
    • easily update members or event attendees
    •  
    • friends of members see activity
    •  
    • ease of use for students/YA
    •  
    • multiple administrators
    • ...as an individual member
    • email/calendar updates
    •  
    • easily invite other friends
    •  
    • increased connection with members & administrators
  • Facebook 301: ND Club Statistics 267 Notre Dame Alumni Clubs worldwide 37 Notre Dame Alumni Club Groups on Facebook 11 demonstrating at least half of recommended best practices
  • Facebook: Take-home assignment
    • Create personal profile and make connections
    • Discuss with your Board the benefits of creating a Facebook Group
    • Atlanta | Austin | Fort Wayne | Lehigh Valley
    • Orange County | St. Joseph Valley | Tampa Bay
    • Create Group & implement best practices
    • - Straightforward name
    • - Global access
    • - Appropriate logo
    • - Regular events, posts, photos, links
    • - Multiple administrators
    • Publicize to your Club’s members
  • LinkedIn 101: Profile Characteristics
    • Professional networking space Builds relationships with user-generated online resume history (companies, interest groups, alumni networks)
    • Connect to individuals in your networks, and request an "introduction" to a friend-of-a-friend
    • Query your network for business solutions, recommendations for short-term projects
    • Publicize local group events
  • LinkedIn 201: Facts & Figures
    • May 2003 - LinkedIn launched with 300 users
    •  
    • June 2005 - LinkedIn Jobs
    • June 2006 - Newsfeed - updates to connections
    •  
    • September 2007 - profile pictures
    •  
    • March 2008 - company profiles
  • LinkedIn 201: Facts & Figures
    • As of April 2009
    •  
    • Total unique users: 39 million
    •  
    • Every day, 1,400 new users sign up
    •  
    • Members of the Notre Dame Alumni group: 9,050 
    • Source: http:// press.linkedin.com /about
  • LinkedIn 301: Notre Dame Alumni Network
    • Group moderated by Kevin Monahan, Associate Director of ND Career Center
    •  
    • Post your own professional work history & photo
    •  
    • Monitor the group for inquiries in your geography/industry
    • Connect with existing Club members/friends
    •  
    • See who you're connected to through the "ND network"
  • LinkedIn 301: Notre Dame Alumni Network
  • LinkedIn 301: Benefits of the Notre Dame Alumni Network
    • ...as an Alumni Club
    • valuable "hub" of contacts
    •  
    • resource for current students
    •  
    • organize/facilitate professional networking
    • publicize local events
    • ...as an individual member
    • use the ND network to connect to non-ND contacts
    •  
    • good for relocation/collaboration
    •  
    • observe/participate in industry discussion
  • LinkedIn: Take-home assignment
    • Create personal profile and make connections
    • - professional work history
    • - professional photo
    • - find connections based on work history & common interest
    • - join Notre Dame Alumni Network group
    • - monitor group discussions and share expertise as appropriate
    • Discuss with your Board the benefits of joining the Notre Dame Alumni Network
    • Publicize to your Club’s members
  • Contact
    • A copy of this presentation is publicly available at
    • http://www.garrettkuk.wordpress.com
    • Special thanks:
    • Kevin Monahan (Moderator, Notre Dame Alumni Network LinkedIn Group)
    • Linda Weaver (Notre Dame Club of Chicago)
    • Joe Collins (Admin, Notre Dame Club of Orange County Facebook Group)
    • Notre Dame Club of Orange County
    • Notre Dame Club of Atlanta