Social Media in Sports Communications

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Reviewing social media strategy as applicable to collegiate and professional athletics. This is a guest lecture by Garrett Kuk presented to University of Arizona's Sports Communications class in Summer 2010.

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Social Media in Sports Communications

  1. 1. Social Media & Sports Communications University of Arizona MGMT 356 Garrett Kuk Communication Focus, LLC June 21, 2010
  2. 2. Who Am I? University of Notre Dame Sports Information Student Assistant Indianapolis Indians Triple-A Baseball Media Relations Social Media Strategy Consultant University of Notre Dame Alumni Association University of Arizona MGMT 356 | www.garrettkuk.wordpress.com
  3. 3. The Game Has Changed University of Arizona MGMT 356 | www.garrettkuk.wordpress.com
  4. 4. Good News... Things are the same Awareness -> Interest -> Desire -> Action Marketing & business principles still apply Things are different Varied solutions Fresh perspective Segmented audiences University of Arizona MGMT 356 | www.garrettkuk.wordpress.com
  5. 5. Presence | Persistence | Consistency Listen first! Transparency Encourage involvement (internal sources, fans) Key Questions: Where is your audience? Where are you? What is your audience talking about when they're not talking about you? University of Arizona MGMT 356 | www.garrettkuk.wordpress.com
  6. 6. Presence | Persistence | Consistency Contribute & influence discussion - don't control Grow relationships - engagement Your audience's information diet To get the most people to read your article/link, you should: Post on Facebook on (day): Weekends Post on Twitter at (day/time): 3p-5p, Thurs - Sun University of Arizona MGMT 356 | www.garrettkuk.wordpress.com
  7. 7. Presence | Persistence | Consistency Reliable information Ratio of content provided to calls-to-action 10:1 Allow fair-minded discussion/debate Opposing/dissenting views are OK Protect your readers Eliminate spam/ads/bots University of Arizona MGMT 356 | www.garrettkuk.wordpress.com
  8. 8. Questions? Want More Information? On Twitter: @garrettkuk My blog: http://garrettkuk.wordpress.com A copy of this presentation is publicly available at http://slideshare.net/garrettkuk University of Arizona MGMT 356 | www.garrettkuk.wordpress.com

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