Social Media 101 - How to Get Started on Facebook

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Discussing best practices on how Notre Dame Alumni Clubs & Classes connect with their members on Facebook. Presented by Garrett Kuk, Don Schindler, and Josh Stowe at Notre Dame Alumni Senate in April 2010.

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Social Media 101 - How to Get Started on Facebook

  1. 1. SOCIAL media 101<br />How to Get Started on Facebook<br />Alumni Senate | April 16, 2010<br />
  2. 2. Agenda<br /><ul><li>Overview of social media
  3. 3. Primer on Facebook
  4. 4. Social media’s role in your communications
  5. 5. Facebook best practices
  6. 6. Setting up a Facebookgroup
  7. 7. Marketing events through Facebook
  8. 8. How to get your first 25 members
  9. 9. Q&A</li></li></ul><li>What is social media<br />Back in day, media was fed to us.<br />Flickr CC @abbybatchelder<br />
  10. 10. What is social media<br />Slides 3–6: Don Schindler to fill in<br />Pick what we want.<br />Make what we want.<br />Share what we want.<br />Flickr CC @Masahiro Ihara<br />
  11. 11. What is social media<br />Image by @scottyhendo<br />
  12. 12. What is social media<br />Image by @scottyhendo<br />
  13. 13. What is social media<br />Users desire it.<br />Users expect it.<br />Users demand it.<br />Flickr CC @Ⅿeagan<br />
  14. 14. Communications channels<br />nd.edu<br />alumni.nd.edu<br />University social media<br />Alum publications<br />Website<br />Social Media<br />Newsletters<br />Direct Mail<br />Broadcast Email<br />
  15. 15. Benefits of facebook<br /><ul><li> Convenient way to reach your target </li></ul> audience<br /><ul><li> Allows you to publicize events
  16. 16. Can obtain feedback from your </li></ul> constituents<br /><ul><li> It’s cost-effective and easy</li></li></ul><li>Clubs, classes and alumni groups on facebook<br />ND Clubs<br />91 clubs have Facebookgroups; 6,200 total members<br />ND Classes<br />About 25 class-related Facebook groups<br />ND Groups<br />Each of our minority alumni networks has a Facebook group<br />
  17. 17. Best practice #1<br /><ul><li>Facebook Group (vs. a page)</li></li></ul><li>Best practice #2<br /><ul><li>Accessibility: Global group, straightforward name and logo</li></li></ul><li>Best practice #3<br /><ul><li>Fresh Content: Events, photos, links</li></li></ul><li>Best practice #4<br /><ul><li>Multiple Administrators</li></li></ul><li>Best practice #5<br /><ul><li>Promote Your Group</li></li></ul><li>Best practice #6<br /><ul><li>Timely responses</li></li></ul><li>Setting up a facebook group<br />
  18. 18. Marketing events through facebook<br /><ul><li>Create positive social pressure
  19. 19. Use RSVP feature
  20. 20. Update event if details change</li></li></ul><li>How to get your first 25 members<br /><ul><li>Send broadcast email to your constituents
  21. 21. Include link on your website
  22. 22. Write an article for your newsletter
  23. 23. Promote the group at your events
  24. 24. Get all of your officers/board members/committee chairs to join</li></li></ul><li>qUESTIONS<br />CONTACT US<br />Garrett Kuk garrettkuk@gmail.com<br />Don Schindler don.schindler@nd.edu<br />Josh Stowe josh.stowe@nd.edu<br />

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