6 Social Media Lessons from Istanbul's Grand Bazaar

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What the world's oldest marketplace taught me about social media strategy.

Presented 03/30/11 at Social Media Club of Atlanta -- PechaKucha style.

Published in: Self Improvement
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6 Social Media Lessons from Istanbul's Grand Bazaar

  1. 1. 6 Social Media Lessons from Istanbul’s Grand Bazaar Social Media Club of Atlanta March 30, 2011 Garrett Kuk of 20
  2. 2. of 20 Image source: http://istanbulstreets.wordpress.com
  3. 3. Lesson 1: Promote an enjoyable experience of 20 Lesson 1: Promote an enjoyable experience
  4. 4. of 20 Not an actual map Lesson 1: Promote an enjoyable experience (also, not an actual QR code)
  5. 5. Twitter updates: 4pm to 6pm EST of 20 Lesson 1: Promote an enjoyable experience Source: Dan Zarrella Facebook updates: Saturday
  6. 6. of 20 Lesson 2: Listen before speaking Lesson 2: Listen before speaking
  7. 7. of 20 Lesson 2: Listen before speaking Image source: http://www.yeah-oops.com
  8. 8. of 20 Lesson 3: Taking conversations private can be advantageous Image source: http://www.beingabusinesscelebrity.com/
  9. 9. Lesson 4: First one’s free of 20 Lesson 4: First one's free
  10. 10. of 20 Lesson 4: First one's free
  11. 11. of 20 Lesson 5: Monitor preferences over time
  12. 12. of 20 Lesson 5: Monitor preferences over time
  13. 13. of 20 Lesson 5: Monitor preferences over time
  14. 14. of 20 Lesson 5: Monitor preferences over time Image source: http://jumpthecurve.net
  15. 15. of 20 Lesson 6: Customers trust the recommendations of others Lesson 6: Customers trust the recommendations of others
  16. 16. of 20 Lesson 6: Customers trust the recommendations of others Image source: http://smallbiztrends.com
  17. 17. of 20 Lesson 6: Customers trust the recommendations of others Source: Nielsen Global Online Consumer Survey, 2009 Image source: http://nuancedmedia.com
  18. 18. of 20 And finally ... The smartest phone in Istanbul
  19. 19. of 20
  20. 20. Thank you! Speakeasy Media http://speakeasymedia.net @speakeasy_media This presentation is online at http://slideshare.net/garrettkuk of 20

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