The document discusses the importance of differentiation and engagement. It contains two main themes - differentiation, which is about standing out from others and what makes you unique, and engagement, which is about being interesting to others. Some key points made include that success often comes down to the small details, you need to have something that differentiates you like a "purple cow", and that people should view themselves as a brand and work on developing their own personal brand by figuring out who they are, their values, talents, and passions. The document encourages taking chances and viewing yourself as the brand rather than a commodity.

1. Differentiation & Engagement
Why the little things matter
Garr Reynolds

2. 2 themes

3. Differentiation

4. Differentiation Engagement

5. Garr Reynolds

11. Differentiation Engagement

12. Differentiation

13. Why it matters

14. It all matters

15. The little things matter

16. Difference between winning losing...

17. ...is in the small details

18. “ The little things matter.”
— Carlos Ghosn

19. The small things differentiate

22. ‘‘
‘‘ Be interesting, or be invisible.
— Andy Sernovitz

23. What makes you different?

24. What makes you
remarkable?

25. ‘‘
‘‘ Be interesting, or be invisible.
— Andy Sernovitz

26. ‘‘
‘‘ Be interesting, or be invisible.
— Andy Sernovitz

27. ‘‘
‘‘ Be interesting, or be invisible.
— Andy Sernovitz

28. What’s your purple cow?

29. Good

30. Great

31. Great
Insanely

32. Brand

33. You are a brand

34. You are a brand

35. 1997

37. “We are CEOs of our own companies:
Me Inc.

38. “We are CEOs of our own companies:
Me Inc. To be in business today, our
most important job is to be head
marketer for the brand called You.”
— Tom Peters

39. Branding yourself
Why your career may depend on it

40. “The art of marketing...
...is largely brand building. If not a brand,
it will be viewed as a commodity.”
Philip Kotler
Kellogg Graduate School of Management

41. You are not a
commodity

42. You are not a
commodity

44. This is you

45. Developing your brand

46. Developing your brand
Who am I?


47. Developing your brand
Who am I?

What are my values?


48. Developing your brand
Who am I?

What are my values?

What are my talents?


49. Developing your brand
Who am I?

What are my values?

What are my talents?

What’s my passion?


50. What do you want?

51. Differentiation

52. Take a chance

53. You are the brand

54. You are the brand

55. This is only a rest

56. This is only a test

57. presentationzen.com