• Save

Loading…

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

Like this presentation? Why not share!

Kathy Sierra on "building a Global Microbrand" (from SXSWi)

on

  • 21,119 views

These are the slides used for Kathy's panel talk at SXSWi in March of ’07. She added a bit more text to make it more useful sans her narration. These were saved as a PDF. I uploaded these to ...

These are the slides used for Kathy's panel talk at SXSWi in March of ’07. She added a bit more text to make it more useful sans her narration. These were saved as a PDF. I uploaded these to Slideshare to see how the "upload pdf" functions works. This is important for Keynote users since saving your Keynote files to ppt (and then uploading to slideshare) can sometimes mess up your design. Saving to pdf should work better.

Statistics

Views

Total Views
21,119
Views on SlideShare
20,943
Embed Views
176

Actions

Likes
71
Downloads
0
Comments
4

12 Embeds 176

http://stephenhamilton.wordpress.com 80
http://mainsignal.com 24
http://darmano.typepad.com 20
http://www.slideshare.net 18
http://jcrt.egloos.com 9
http://knowledgepengbin.wordpress.com 7
http://activerain.com 6
http://innovation3.wikispaces.com 5
https://innovation3.wikispaces.com 4
http://marketingusabile.blogspot.com 1
https://stephenhamilton.wordpress.com 1
http://twitter.com 1
More...

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
  • good
    Are you sure you want to
    Your message goes here
    Processing…
  • thanq its really nice and useful to me in thinking about invention comes along with think of that.... really nice function.... tanq for this.....
    Teisha
    http://dashinghealth.com http://healthimplants.com
    Are you sure you want to
    Your message goes here
    Processing…
  • The other comment in where I ask you about your book in spanis, that is not my name, I´m this dave29 just cheking,
    Are you sure you want to
    Your message goes here
    Processing…
  • Pictures and Photos of Kathy Ireland No Nude or Naked, Wallpapers

    http://india-results.blogspot.com/2008/10/kathy-ireland-pictures-and-photos-no.html

    Pictures and Photos of Kathy Ireland No Nude or Naked

    http://india-results.blogspot.com/2008/10/kathy-ireland-pictures-and-photos-no.html
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Kathy Sierra on "building a Global Microbrand" (from SXSWi) Kathy Sierra on "building a Global Microbrand" (from SXSWi) Presentation Transcript

  • The Seven Blogging Virtues for building a Global Microbrand Notes from the SXSWi 2007 Global Microbrand panel
  • Disclaimer This is not about how you should blog. It’s about one possible path to getting more readers when you’re trying to build a Global Microbrand. You should always blog for yourself, but if you want more readers, you should also blog for them. “Global Microbrand” is a concept of Hugh MacLeod. To learn more, visit his site: gapingvoid.com
  • The 7 Virtues Be Grateful 4 Be Humble 4 Be Patient 4 4 Be Generous Show Respect 4 Be Motivating 4 Be Brave 4
  • Be Grateful
  • Be Grateful tracks 55 million blogs Our readers’ time and attention is a gift. Out of all the possible things that our readers could be doing (or reading), the fact that anyone comes to our blog at all is incredible. We must be grateful and try to give something of value in return.
  • Be Humble
  • Be Humble Unless you’re one of the rare “cult personalities” on the internet, people aren’t reading your blog because of you... they’re reading it because of what it can do for them. An All About Me blog is fine, but not if you want more readers. What we do and think isn’t nearly as interesting to potential readers as it is to us. A little name-dropping is OK, but is knowing that you just had dinner with [insert web celeb] worth your readers’ time?
  • Our job is to help make the reader brilliant, not to get readers to think we’re brilliant.
  • Be Patient
  • Be Patient It’s not going to happen overnight. Don’t be in a hurry for big numbers...it’s better if people discover your blog after you’ve already made a lot of useful, helpful posts. That way, when new readers DO come, they’ll see that there’s a reason to come back... that you’re more than just a one-hit wonder.
  • Be Generous
  • Be Generous Give away whatever knowledge you can. Teach people to do what you do. Don’t hoard your “secret sauce.” Remember, they’re giving you a very precious gift of their scarce attention—it’s up to you to give something of value in return.
  • Give them superpowers
  • Show Respect Show that you appreciate the value of their time. Don’t post for quantity, post for quality. If you don’t have something that you believe is worth the reader’s time, think twice about posting. One example of showing respect: I use graphics in my posts so that readers don’t have to take the time to read the whole post... they can get 90% from the graphic.
  • Be Motivating Sometimes people just want to hear someone else say what they’ve been thinking (or trying to tell people). A reader might want to use one of your posts to help make a point with others. (“Outside Expert Syndrome”) Inspiration and motivation are a gift you can give your readers. Help light a fire in their brain.
  • Talk to their BRAIN not just their mind.
  • It’s all about the neurons
  • Be Brave
  • Be Brave Writing for your readers is not the same thing as writing only what readers want to hear. If everyone loves everything you write, it’s probably mediocre. The more readers you get, the more critics you’ll get. Some will have valid points. Others will be frustrated or jealous a**holes with too much time on their hands.
  • Actual post
  • Bottom line:
  • Don’t blog the cat
  • It’s not about YOU.
  • The good news is... you can do this without a big (or any) marketing budget.