sent atio n zen
Pre
In Sy dney
Osaka, Japan
LIVE from
Garr Reynolds

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H ello!
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The way (
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Pre para tion
De sign
Deli very
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ara tion zen
Prep
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Restraint
Simplicity
Naturalness
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r es tr aint
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Yo ku sei
Control
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S etsudou
Mod eration
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Clutter
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Do not st
art here
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Alone time
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r es tr aint
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De sign zen
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The Zen aesthetic
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The Zen aesthetic
• Simplicity
• Clarity
• Uncluttered
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Restraint
Simplicity
Naturalness
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Sim pl ici ty
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F SEIarity.
UKIN egul
A symmetry, irr
umi Eloquent Suggestion.
shib ity.
Articu late brev
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KA NSO ess, the o rnate.
n of fa ncifuln — not
E liminatio mission, exclusion
tractio n, o uncomp licated.
Sub est, and
d ecorati on. Hon
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Simplicity good.
imple it is not.
But s
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Simplicity is not simple.
Shinpuru ni suru koto wa,
Shinpuru de wa nai.
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Influences
Learning from the world around us
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Japan
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Modern world graphic design in Japan
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Japanese ryokan
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eal is like .
This m erPoint..
goo d Pow
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u’re n uts!
Yo
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k ay, f ine...
O
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FU KIN SEI
, irregularity.
Asym metry
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Birds eat 50% of their
body weight per day.
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D eliv ery zen
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shizen
turalness. Absence
Na
of p retense or
artificial ity, full
creati ve intent
unforced.
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Restraint
Simplicity
Naturalness
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(Kaizen)
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Think:
Continuous
improvement
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universe.
nt in the
Make a de

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