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Jamespot web2 connect2010 - l'avenir des reseaux sociaux en entreprise

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Quel est l'avenir des réseaux sociaux en entreprise? Quelle place à côté de Facebook? Qui sont les acteurs de ce marché?

Quel est l'avenir des réseaux sociaux en entreprise? Quelle place à côté de Facebook? Qui sont les acteurs de ce marché?

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    Jamespot  web2 connect2010 - l'avenir des reseaux sociaux en entreprise Jamespot web2 connect2010 - l'avenir des reseaux sociaux en entreprise Presentation Transcript

    • L’avenir des Réseaux Sociaux en Entreprise. A Wave? No! A Tsunami! Alain Garnier CEO - Jamespot http://www.jamespot.com
    • Introduction A BOOK : JAMESPOT : A SOCIAL NETWORKS MOTORIST B2B B2C Upcoming soon…. « business social network» In the same collection In collaboration with Guy Hervier.
    • The SOCIAL Tsunami (Networks … not political )
    • Just Figures It! •  97% of Internet users know Facebook – 63% know Twitter •  1,5 millions companies are on Facebook [Source : Facebook June 2010] •  500 millions of active users are on Facebook – 25 millions are on Twitter •  55 minutes spent on average per day on Facebook •  70 millions on LinkedIn & 30 millions on Viadéo •  1 million users on Yammer 18% of average earnings for companies engaged in social networks [Source : Altimer Group 2009]
    • Web leaders Facebook & Twitter + LinkedIn - Viadéo
    • Ok, but…I am working ! I don’t play on Facebook!
    • WHY WHAT IS SO EASY ON THE WEB IS SO HARD STUFF INTO THE BUSINESS?
    • Value generated by the « Social Business Network» INTERNAL EXTENDED WEB COMPANY Business SOCIAL social MEDIAS network BUSINESS IMPULSION COMMUNICATION PRODUCTIVITY LEAD GEN
    • So i go to Facebook for my Business? •  For SocialCRM OK : FAN Page •  For internal / partners NO. Why? –  Privacy –  Rules can change –  I can’t manage « as i want » –  People are for their own not necessary for business –  I cant « force » someone to join –  …it’s not my home
    • Enterprise RSE Landscape WW ? US 57M$ 18M$ 14M$ FR 10M$ 1M$ 0,5M$
    • Why do companies come to the Social Business Network?
    • SPEED BUSINESS
    • LEVERAGE EVERYTHING
    • REAL TIME / SMALL PLANETE
    • WORKFLOW & ERP ARE TOO COMPLEX
    • « There is no choice »* : THE eMAIL EFFECT
    • THANK’S! http://www.jamespot.pro http://www.jamespot.com alain.garnier@jamespot.com