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Online Consumer Behavior Graham Garner • E-Business Practicum BA/CA 388-01 Wartburg College • Fall 2012Tuesday, October 9, 12
Questions to answer about online consumers 1. What are online shopper demographics? 2. Why do people prefer to buy shop online? 3. What are the most common reasons why people don’t shop online? 4. What are the various online spending trends in different retail sectors?Tuesday, October 9, 12
Global Online Population by 2014Tuesday, October 9, 12
Number of Online Consumers in U.S. (in millions)Tuesday, October 9, 12
By 2015, online sales ﬁgures are expected to increase as follows, corresponding to the increase in global population:Tuesday, October 9, 12
E-Retails Sales in the U.S.Tuesday, October 9, 12