Make your website work
What you need to know to create an effective web presence
Garlin Gilchrist II
garlin.org
(425) 999-4354
twitter.com/garlin

Agenda
Who is Garlin?
What’s Web Design?
MUST haves
Focus: Call to Action
Focus: Forms & Petitions
Questions

Who is Garlin?
Full professional info @ linkedin.com/in/garlinii
New Media Consultant
Social Media Manager, WA Obama for
America
Web Developer
Blogger
TheSuperSpade.com
bravenewfilms.org

Web design
≠
Graphic design

Clarity is King

Useful pages
+
Achieve Goals
=
Good web design

MUST haves
Organized navigation & content
Pictures & photos
Email signup form
Sharability
Bio/About section

Organizing content

???

This is better

More words ≠ better

Text heavy

Pictures > paragraphs
Buttons > text links
Figures > fractions

More pictures = better

Figures & maps = better

You want to talk with me?

Form?

No signup
=
No follow up

This is better

You want me to participate?

Form?

No signup
=
No follow up

This is better

Sharability
Every page has it’s own address
Do you use Social Media?

Remember...
Organized navigation & content
Pictures & photos
Email signup form
Sharability
Bio/About section

Call to Action buttons
Big
Contrasting
Verbs

Source: seosmarty.com/call-to-action

Forms & petitions
Optional vs. unnecessary
Can you ask for it later?
What do I do now?

Questions?
Garlin Gilchrist II
garlin.org
twitter.com/garlin
(425) 999-4354