Make your website work

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What you need to know to create an effective web presence

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Make your website work

  1. 1. Make your website work What you need to know to create an effective web presence Garlin Gilchrist II garlin.org (425) 999-4354 twitter.com/garlin
  2. 2. Agenda Who is Garlin? What’s Web Design? MUST haves Focus: Call to Action Focus: Forms & Petitions Questions
  3. 3. Who is Garlin? Full professional info @ linkedin.com/in/garlinii New Media Consultant Social Media Manager, WA Obama for America Web Developer Blogger TheSuperSpade.com bravenewfilms.org
  4. 4. Web design ≠ Graphic design
  5. 5. Clarity is King
  6. 6. Useful pages + Achieve Goals = Good web design
  7. 7. MUST haves Organized navigation & content Pictures & photos Email signup form Sharability Bio/About section
  8. 8. Organizing content
  9. 9. ???
  10. 10. This is better
  11. 11. More words ≠ better
  12. 12. Text heavy
  13. 13. Pictures > paragraphs Buttons > text links Figures > fractions
  14. 14. More pictures = better
  15. 15. Figures & maps = better
  16. 16. You want to talk with me?
  17. 17. Form?
  18. 18. No signup = No follow up
  19. 19. This is better
  20. 20. You want me to participate?
  21. 21. Form?
  22. 22. No signup = No follow up
  23. 23. This is better
  24. 24. Sharability Every page has it’s own address Do you use Social Media?
  25. 25. Remember... Organized navigation & content Pictures & photos Email signup form Sharability Bio/About section
  26. 26. Call to Action buttons Big Contrasting Verbs
  27. 27. Source: seosmarty.com/call-to-action
  28. 28. Forms & petitions Optional vs. unnecessary Can you ask for it later? What do I do now?
  29. 29. Questions? Garlin Gilchrist II garlin.org twitter.com/garlin (425) 999-4354

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